FOUR LOCAL CHARITIES CHOSEN BY CHIVAS BROTHERS EMPLOYEES – Scotch Whisky News
FOUR LOCAL CHARITIES CHOSEN BY CHIVAS BROTHERS EMPLOYEES
Chivas Brothers, the Scotch whisky and premium gin business of Pernod Ricard, is today awarding a combined £20,000 to four charities across the UK as part of its ongoing commitment to build strong relations with the local communities where it operates.
Each year, Chivas Brothers’ 1,600 employees across four regions collectively select their favourite causes to support, with each charity receiving a £5,000 donation. The chosen charities for 2016 are:
- Macmillan Cancer Support in the West of Scotland (Paisley, Glasgow and Ayrshire)
o A £5,000 donation ensures that a Macmillan nurse is able to give in-home support for people living with cancer for a whole month
- Beatson Cancer Charity (Dunbartonshire)
o A £5,000 donation will support the charity’s pioneering work, which supports the 8,000 new patients and their families who attend the cancer centre every year.
- Alzheimer Scotland (Northern Scotland region)
o A £5,000 donation will support the charity’s work across Aberdeenshire and Moray through initiatives such as dementia cafes, carer groups and the Aberdeen Dementia Resource Centre
- Jake McCarthy Foundation (London and Plymouth region)
o Last year’s £5,000 contributed to The Wall of Hope, a symbol of the ongoing aim to eradicate brain cancer, with each brick representing one day of research for glioblastoma, the most common and aggressive type of malignant brain tumour
Jennie Norrish, Head of Communications at Chivas Brothers, said: “It is a great pleasure to announce the four charities that our employees have chosen to support this year. We are dedicated to being a part of the communities where our employees live and work, and therefore to support this incredibly worthy cause that is so close to the hearts of our workforce across the country. The Charity of the Year initiative is a great opportunity for Chivas Brothers to give back to our local communities.”
For the second consecutive year, Hammersmith, Kennington and Plymouth sites voted for The Jake McCarthy Foundation, which was set up in memory of the brother of an employee and aims to raise awareness of the symptoms of brain tumours to help ensure early diagnosis.
Josh McCarthy (pictured), Senior Brand Manager for Chivas Brothers, is Jake’s brother. He said: “I’m thrilled that the Jake McCarthy Foundation has been chosen as 2016 Charity of the Year. Chivas Brothers has such a warm, welcoming community of people and their compassion and support for our cause just showcases the kind-hearted nature of the people I’m lucky enough to work with each day.
“It is obviously a cause extremely close to my heart and with brain tumours still responsible for more cancer deaths in under 40s than any other illness, the support amongst such a big business like this helps our cause enormously. This partnership helps us to fund further research into the disease as well as get support from a wide community of people.”
The annual charity vote is just one of a number of initiatives that Chivas Brothers’ employees can take part in throughout the year, including a ‘doubling-up scheme’ where the company matches funds raised for good causes by workers in their spare time.
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About Chivas Brothers
Chivas Brothers is the Scotch whisky and premium gin business of Pernod Ricard, the world’s No.2 in wines and spirits. Chivas Brothers’ award-winning portfolio features some of the world’s most revered Scotch whisky brands including Chivas Regal, the world’s first luxury whisky and the No.1 Scotch whisky in China; Ballantine’s, Europe’s No.1 Scotch whisky; The Glenlivet, the world’s No.2 single malt whisky; and Royal Salute, the world’s only exclusively prestige Scotch whisky range. The portfolio also includes two of the world’s leading English gins – Beefeater, the world’s most awarded premium gin, and Plymouth gin – plus a selection of highly acclaimed single malt whiskies, including Aberlour, Longmorn, Scapa, Strathisla and Tormore. The range is completed by a collection of blended Scotch whiskies operating in many of the world’s key whisky markets which includes 100 Pipers, Clan Campbell, Something Special and Passport Scotch.
www.chivasbrothers.com
@ChivasNewsRoom
About Pernod Ricard
Pernod Ricard is the world’s n°2 in wines and spirits with consolidated Sales of € 8,558 million in 2014/15. Created in 1975 by the merger of Ricard and Pernod, the Group has undergone sustained development, based on both organic growth and acquisitions: Seagram (2001), Allied Domecq (2005) and Vin&Sprit (2008). Pernod Ricard holds one of the most prestigious brand portfolios in the sector: Absolut Vodka, Ricard pastis, Ballantine’s, Chivas Regal, Royal Salute and The Glenlivet Scotch whiskies, Jameson Irish whiskey, Martell cognac, Havana Club rum, Beefeater gin, Kahlúa and Malibu liqueurs, Mumm and Perrier- Jouët champagnes, as well Jacob’s Creek, Brancott Estate, Campo Viejo, Graffigna and Kenwood wines. Pernod Ricard employs a workforce of approximately 18,000 people and operates through a decentralised organisation, with 6 “Brand Companies” and 85 “Market Companies” established in each key market. Pernod Ricard is strongly committed to a sustainable development policy and encourages responsible consumption. Pernod Ricard’s strategy and ambition are based on 3 key values that guide its expansion: entrepreneurial spirit, mutual trust and a strong sense of ethics.
Pernod Ricard is listed on Euronext (Ticker: RI; ISIN code: FR0000120693) and is part of the CAC 40index.
www.pernod-ricard.com

































