TEST YOUR NOSE AND PALATE AGAINST THE ENIGMATIC THE GLENLIVET CIPHER

– Shrouded in mystery, the launch of The Glenlivet Cipher Single Malt Scotch Whisky
is set to pique curiosity, tantalise taste buds and spark competitive fervour –

Food and drink connoisseurs around the world are being challenged by The Glenlivet to embark on a flavour journey to decode the secret tasting notes of The Glenlivet Cipher.

Presented in an opaque, black bottle without any cask information, The Glenlivet Cipher is a Scotch whisky shrouded in mystery that helps whisky lovers to push the boundaries of flavour exploration. Crafted from a unique cask combination that has never before been used by The Glenlivet, Cipher will offer a new flavour experience to explore whilst staying true to the flawlessly smooth and fruity flavour that has made the distillery famous.

Those that accept the challenge will begin their journey on the label by searching for one of the official flavours hidden within a cryptic code, before being directed to cipher.theglenlivet.com to face the ultimate flavour test.

On cipher.theglenlivet.com, The Glenlivet Master Distiller, Alan Winchester, unveils The Glenlivet Cipher flavour experience where hopefuls will challenge their distinguished nose and palate to decode the hidden flavours in this unique whisky.

Visitors who complete the exploration receive a cipher of their personal flavour notes, and a score that reveals how close they came to unlocking the official tasting notes of The Glenlivet Cipher, which can be shared on social media using #TheGlenlivetCipher and @TheGlenlivet. Do you have the makings of a master distiller? Can you decode its secrets? These are all the questions that can only be answered by The Glenlivet Cipher.

Alan Winchester comments: “Through the launch of The Glenlivet Cipher, I am laying down the ultimate test for discerning foodies and drinkers around the world looking to prove their tasting credentials. I am pleased to invite people to join us on a journey of flavour discovery and I will be checking social media and the hashtag #TheGlenlivetCipher throughout the campaign to see who manages to crack the code and unlock the tasting notes of this new enigmatic single malt.

“The Glenlivet Cipher is unique in that it is crafted from a combination of casks never used before at the distillery, so we are excited to explore new flavour territories that build upon the flawlessly smooth and fruity style of The Glenlivet. The official tasting notes will be revealed in the coming months, so get tasting, share your comments online and stayed tuned to The Glenlivet.”

The Glenlivet Cipher is available from June 2016 in 25 countries, including the United Kingdom, Taiwan and Canada, at the recommended selling price of $120. Members of The Glenlivet Guardians will be first to discover the official secret tasting notes of The Glenlivet Cipher when they are unveiled by The Glenlivet Master Distiller, Alan Winchester, later in the year.

NOTES

About The Glenlivet
Created by George Smith in 1824, The Glenlivet is the original single malt Scotch whisky, renowned for its smooth and fruity flavour profile. The Glenlivet is also the biggest contributor to the volume growth of the single malt category worldwide, adding more than any other single malt whisky brand over the last five years. As the single malt that started it all, The Glenlivet is committed to continuing its legacy for crafting single malt whiskies of outstanding quality and has led innovation within single malt in recent years. Standout initiatives include the release of The Glenlivet Alpha, a mystery single malt, and the creation of The Guardians of The Glenlivet, an online hub for fans to engage with the brand and each other.

@TheGlenlivet

About Chivas Brothers
Chivas Brothers is the Scotch whisky and premium gin business of Pernod Ricard, the world’s n°2 in wines and spirits. Chivas Brothers’ award-winning portfolio features some of the world’s most revered Scotch whisky brands including Chivas Regal, the world’s first luxury whisky and the No.1 Scotch whisky in China; Ballantine’s, Europe’s No.1 Scotch whisky; The Glenlivet; the original Single Malt that set the standard; and Royal Salute, the world’s only exclusively prestige Scotch whisky range. The portfolio also includes two of the world’s leading English gins – Beefeater, the world’s most awarded premium gin, and Plymouth gin – plus a selection of highly acclaimed single malt whiskies, including Aberlour, Longmorn, Scapa, Strathisla and Tormore. The range is completed by a collection of blended Scotch whiskies operating in many of the world’s key whisky markets which includes 100 Pipers, Clan Campbell, Something Special and Passport Scotch.

www.chivasbrothers.com

@ChivasNewsRoom

About Pernod Ricard
Pernod Ricard is the world’s n°2 in wines and spirits with consolidated Sales of € 8,558 million in 2014/15. Created in 1975 by the merger of Ricard and Pernod, the Group has undergone sustained development, based on both organic growth and acquisitions: Seagram (2001), Allied Domecq (2005) and Vin&Sprit (2008). Pernod Ricard holds one of the most prestigious brand portfolios in the sector: Absolut Vodka, Ricard pastis, Ballantine’s, Chivas Regal, Royal Salute and The Glenlivet Scotch whiskies, Jameson Irish whiskey, Martell cognac, Havana Club rum, Beefeater gin, Kahlúa and Malibu liqueurs, Mumm and Perrier- Jouët champagnes, as well Jacob’s Creek, Brancott Estate, Campo Viejo, Graffigna and Kenwood wines. Pernod Ricard employs a workforce of approximately 18,000 people and operates through a decentralised organisation, with 6 “Brand Companies” and 85 “Market Companies” established in each key market. Pernod Ricard is strongly committed to a sustainable development policy and encourages responsible consumption. Pernod Ricard’s strategy and ambition are based on 3 key values that guide its expansion: entrepreneurial spirit, mutual trust and a strong sense of ethics.
Pernod Ricard is listed on Euronext (Ticker: RI; ISIN code: FR0000120693) and is part of the CAC 40 index.