BALLANTINE’S SCOTCH WHISKY & BOILER ROOM PRESENT STAY TRUE SOUTH AFRICA – Scotch Whisky News
BALLANTINE’S SCOTCH WHISKY & BOILER ROOM PRESENT STAY TRUE SOUTH AFRICA
The tenth instalment of the collaborative Stay True Journeys series touches down in Cape Town on 24 March featuring artists including Henrik Schwarz, Fred P, Move D, Jazzuelle & more
Ballantine’s, the world’s No.2 Scotch whisky, and Boiler Room announce that the next instalment in their global ‘Stay True Journeys’ series will touch down in Cape Town on 24 March, exploring South Africa’s ever burgeoning position in the global house music scene.
The collaborative project travels to the world’s most vibrant music scenes to uncover and celebrate the ‘Stay True’ stories of the people, places and cultures that define them and drive them forwards, featuring live streamed unique shows and one-off documentary films.
ABOUT STAY TRUE SOUTH AFRICA
One year after the series travelled to Johannesburg, the collaborative project returns to South Africa, this time visiting Cape Town, to explore a fusion of local and global music scenes, connected through a deep love of everything house.
Stay True South Africa will showcase an all-star line-up of global DJs Henrik Schwarz, Move D and Fred P, alongside local legends Jazzuelle, DJ Fosta and Kid Fonque b2b Jullian Gomes, during the much-anticipated show on 24th March to be held at a secret location. Money-can’t-buy tickets to the show will be available via Ballantine’s and Boiler Room channels, with the party being live-streamed between 8PM and 2AM at boilerroom.tv/staytrue/southafrica2.
Following Ballantine’s and Boiler Room’s co-produced documentary ‘Stay True South Africa: A Dancing Nation’ filmed during the 2015 Johannesburg stop over, the partnership, which has never re-visited a country over the series before, will release a second documentary with a spotlight on Cape Town’s local musical stories, people and cultures and will be available to watch on boilerroom.tv/staytrue/southafrica2
ABOUT BOILER ROOM
From inauspicious beginnings as a lo-fi series of streamed DJ sets and live performances from a warehouse in Hackney, London, Boilerroom.tv has gone on to become one of the world’s most popular, authentic music platforms, remaining faithful to their founding principles and continuously showcasing artists from all over the world who do the same.
Daryl Dixon, Brand Manager of Ballantine’s South Africa says, “I am very pleased that Boiler Room has decided to come back to South Africa for the second year running to showcase the next instalment of Stay True South Africa. There has been a rise in the global prominence of South African house music over the last few years and we are honoured to be able to share these stories with the world.”
Blaise Bellville, Boiler Room Founder & CEO says: “The first Stay True South Africa was one of Boiler Room’s stand out moments in 2015, so we we’re hugely excited to be returning with Ballantine’s to continue shining a spotlight on the incredible local house music scene – this time with the help of some huge international names in the form of Henrik Schwarz, Move D and Fred P.”
Check out the previous journeys at http://boilerroom.tv/staytrue/
Notes
About Ballantine’s South Africa
About Ballantine’s
Ballantine’s is the No.1 Scotch whisky in Europe and the No.2 Scotch whisky in the world with the range selling over 70 million bottles a year worldwide. Ballantine’s has won more than 130 trophies and medals at international competitions in the past ten years for its outstanding quality, as a result of its unique richness of character and perfect balance. The range, from Ballantine’s Finest to the exclusive 40 Year Old, is the most extensive in the world of Scotch and is maintained by Master Blender Sandy Hyslop, continuing the brand’s tradition of Master Blenders that dates back to 1827. In 2013, Ballantine’s continued its innovative approach by launching Ballantine’s Brasil, a spirit drink made from selectively cask steeping Scotch whisky with Brazilian lime peel.
About Chivas Brothers
Chivas Brothers is the Scotch whisky and premium gin business of Pernod Ricard, the world’s co-leader in wines and spirits. Chivas Brothers’ award-winning portfolio features some of the world’s most revered Scotch whisky brands including Chivas Regal, the world’s first luxury whisky and the No.1 Scotch whisky in China; Ballantine’s, Europe’s No.1 Scotch whisky; The Glenlivet, the world’s No.1 single malt whisky; and Royal Salute, the world’s only exclusively prestige Scotch whisky range. The portfolio also includes two of the world’s leading English gins – Beefeater, the world’s most awarded premium gin, and Plymouth gin – plus a selection of highly acclaimed single malt whiskies, including Aberlour, Longmorn, Scapa, Strathisla and Tormore. The range is completed by a collection of blended Scotch whiskies operating in many of the world’s key whisky markets which includes 100 Pipers, Clan Campbell, Something Special and Passport Scotch.http://www.chivasbrothers.com/
About Stay True Journeys
Having kicked off in 2014, the series of live broadcast events, in-depth documentary films and artist collaborations broadcast through Boilerroom.tv/StayTrue has taken global audiences deep inside local music scenes in Mexico, Chile, Poland, Germany, Ibiza, Spain, Brazil and Russia. Each scene is brought to life through curated line-ups that incorporate future local legends and some of the brightest in international talent – with the likes of Nina Kravis, Seth Troxler and Carl Craig having performed.
https://boilerroom.tv/staytrue/
About Boiler Room
From its inauspicious beginnings as a lo-fi series of streamed DJ sets and live performances from a warehouse in Hackney, London, Boilerroom.tv has gone on to become one of the world’s most popular, authentic music channels, with well over six million monthly viewers and a social community of over a million.
Its unique formula of intimate, invite-only events, featuring artists performing the music of their choice, via global live-stream.
