A New Look for Glengoyne Range – Scotch Whisky News
A new look for Glengoyne range
Glengoyne Highland Single Malt Scotch Whisky has introduced a new look for two of the most popular expressions in its core range.
Glengoyne’s 10 Year Old and 12 Year Old tubes have been redesigned to give the products great shelf stand out in an increasingly competitive single malt market.
The 10 Year Old has changed from silver-white to a beautiful rich copper-orange foil wrap which really exudes the warming flavour of Glengoyne Highland Single Malt. The 12 Year Old is now a stunning gunmetal grey and silver foil wrap showcasing the quality of the whisky.
Iain Weir, Marketing Director for Ian Macleod Distillers, who own Glengoyne said: “At Glengoyne we are passionate about offering consumers a high-quality premium product and our packaging changes reflect our strong vision.
“It’s clear that strong, eye-catching packaging makes a difference when consumers choose their whisky and we’re delighted with the changes we’ve made to two of the most popular members of our core range.
“With this year being Scotland’s Year of Innovation, Architecture and Design there couldn’t be a better time to launch our new tubes and we’re delighted with the bold changes to our 10 Year Old and 12 Year Old expressions.”
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Notes
Glengoyne Distillery is owned by one of Scotland’s leading independent, family-owned distillers, Ian Macleod Distillers. It is highly regarded as Scotland’s most beautiful distillery.
Glengoyne, uncompromising in its pursuit of excellence, runs its stills slower than any other distillery in order to create the rich, bold flavours for which the brand is known. The Glengoyne Highland Single Malt range is matured in the finest sherry casks from within its warehouses.
