A NEAT OPPORTUNITY TO DRAM UP SOME TRADE THIS  WORLD WHISKY DAY™ SIX TOP WHISKY SERVES FROM DIAGEO

World Whisky Day (21 May) is a global event that celebrates all types of whisky with the single aim to encourage everyone to learn a little more about the so-called “water-of-life” and enjoy drinking it responsibly.

To mark the day, events will be taking place all over the globe, from Nashville to Newcastle, so it is the perfect opportunity for outlets to make whisky the star of their cocktail menu and create an atmosphere of celebration around this unique spirit.

To inspire licensees, Diageo has created a downloadable whisky cocktail menu, available via its Bar Academy website at www.diageobaracademy.com/drinkspiration/seasonal_suggestions.

Colin Dunn, Whisky Brand Ambassador at Diageo, comments: “Whisky is an extremely versatile and popular spirit. More and more customers are seeking alternative ways to enjoy the drink so Diageo has created a range of whisky cocktails to inspire the on-trade to experiment with new whisky serves.

“World Whisky Day offers the perfect opportunity for licensees to put these whisky serves on the menu and take advantage of the spirit’s raised profile to increase profits. There has a never been a better time to rally behind whisky and get inspired to serve fantastic whisky cocktails.”

Find out more about World Whisky Day at: http://www.worldwhiskyday.com/ and follow the global buzz on Twitter @WorldWhiskyDay.

WHISKY SERVE TOP TIPS

MIXED DRINKS

Whisky & Ginger
o 50ml Haig Club
o 150ml Ginger Ale
o Cucumber slice to garnish

Add all the ingredients to a tall glass full with ice, stir to mix, garnish with a slice of fresh cucumber and serve.

A Whisky and ginger ale is a tried and tested combination but the use of cucumber as a garnish in this Haig Club and ginger combo instantly cools the spice of the ginger whilst complimenting the ultra-smooth taste of the Haig Club Single Grain Scotch.
2 UK Units

Whisky & Coconut Water
o 50ml Johnnie Walker Black Label
o 150ml Coconut water

Add all the ingredients to a tall glass full with ice, stir to mix, garnish with a slice of shaved coconut and serve.

Not as Traditional as a Whisky and ginger ale or lemonade but just as simple, tasty and refreshing, the sweetness of the coconut water serves as the perfect complement to the intensity of the Johnnie Walker Black.
2.2 UK Units

Johnnie Walker Black Label & Soda
o 50ml JOHNNIE WALKER® BLACK LABEL®
o 200ml Soda

Johnnie Walker Black Label served with soda for a smoky, rich drink with a slightly dry finish. Into a highball glass, pour Johnnie Walker Black Label and fill the glass three-quarters of the way with ice. Top up with soda.
2.2 UK Units

Whisky & Cloudy Lemonade
o 50ml Johnnie Walker Red Label
o 150ml Cloudy lemonade
o Lemon Wedge to garnish

Add all the ingredients to a tall glass full with ice, stir to mix, garnish with a wedge of lemon and serve.

A Whisky and lemonade is a standard serve up and down the country but using traditional style cloudy lemonade takes the combination to a new level, the citrus bite of the lemon combining perfectly with the rich honeyed tones of Johnnie Walker Red Label.
2 UK Units

COCKTAILS

Old-Fashioned
o 50ml Bulleit Bourbon
o 15ml Sugar syrup
o 2 dashes bitters

Add all the ingredients to an Old-fashioned glass full with ice and stir patiently to mix, chill and dilute, add more ice to fill the glass, garnish with a large orange zest and serve.

The Grandfather of Whisky Cocktails the Old-fashioned showcases the flavour of the Whisky used as its base but softens the intensity via dilution, makes it more approachable via sweetening and adds complimentary flavours and aromatics via the addition of bitters and orange peel.
2.2 UK Units