JAMESON CELEBRATES ITS RICH HERITAGE WITH THE LAUNCH OF JAMESON CRESTED – Irish Whiskey News

AA Jameson Crested

JAMESON CELEBRATES ITS RICH HERITAGE WITH THE LAUNCH OF JAMESON CRESTED

Jameson, the number one Irish whiskey1, has unveiled a new premium Irish whiskey, Jameson Crested. Launching internationally from April, Jameson Crested brings to life the rich history of the brand and its spiritual home of Dublin, and is set to further increase excitement around Irish whiskey across the globe.

Jameson Crested is a celebration of the first drops of whiskey that were bottled, sealed and labelled at the Bow Street Distillery in Dublin, marking the moment in time in 1963 when Jameson took full control of the whiskey making process, from grain to glass. Up until then, distillers – including the Jameson Distillery – sold barrels of whiskey to bonders to bottle themselves before selling on to Irish whiskey consumers. However, reports of a handful of whiskey bonders watering down their whiskey in the 1960s led Jameson to complete the process inside the distillery walls to protect the quality of the whiskey.

Launching internationally from April 2016, Jameson Crested is a triple-distilled Irish whiskey that brings together rich pot still Irish whiskey and grain whiskey, matured in a high proportion of sherry casks, as well as bourbon barrels. The result is a nose of vivid sherry and pot still aromas, a palate of toasted wood, spice and chocolate, and a warm, lingering sherry finish.

Daniel Lundberg, Global Brand Director for Jameson, comments: “The international launch of Jameson Crested is an exciting step as we celebrate the story of the first Jameson whiskey bottled at the Bow Street Distillery in Dublin. Jameson Crested has played a key role in the dynamic history of Jameson, and by bringing this expression to an international audience we aim to excite consumers the world over who are looking for Irish whiskeys rich in heritage and personality. As with all of our award-winning whiskeys, exceptional flavour comes hand-in-hand with remarkable stories; Jameson Crested is no exception, offering a new taste experience from the world’s favourite Irish Whiskey brand whilst retaining the recognisable smoothness that is distinctly Jameson.”

Jameson Crested is presented in a new design that reflects the rich history of the brand. This design showcases the product quality; the bottle’s tapered neck is left uncovered so that the cork can be clearly seen and is complemented by an authentic seal, which gently tears when opened for the first time. The new bottle design is used across the family of Jameson premium whiskeys that celebrates the rich heritage of Jameson, including Jameson Black Barrel.

Jameson Crested can be enjoyed neat, on the rocks or with the gradual addition of water to release its complex flavours. Alternatively, the Jameson Crested & Soda long drink can be mixed in a high ball glass and built over ice using 50ml Jameson Crested Irish Whiskey, a quality bottled soda and a large wedge of orange.

Jameson Crested will be available at an ABV of 40% from April 2016 with an RRP of £29.99 or global equivalent per 70cl bottle.

NOTES

1 Nielsen off trade value sales, MAT data 02.01.16

About Irish Distillers Irish Distillers was formed in 1966, when a merger took place between Irish whiskey distillers, John Power & Son, John Jameson & Son and the Cork Distillery Company. In an attempt to reverse the decline in Irish whiskey sales, the company decided to consolidate production at a new purpose-built facility alongside the existing distillery in Midleton, Co. Cork. Irish Distillers was bought by Pernod Ricard in June 1988 and today, Jameson is the No.1 Irish whiskey in the world, selling over 4 million 9L cases worldwide and contributing more than any other Irish whiskey brand to the phenomenal global growth of the category. Irish Distillers is committed to driving continued, sustainable growth of the Irish whiskey category.

Irish Distillers’ portfolio of whiskeys is comprised of Jameson, the world’s no.1 Irish whiskey; Irish favourite Paddy; Powers, the robust premium whiskey for discerning drinkers; and the much-acclaimed brands that comprise the Irish Distillers’ Prestige Collection – the Single Pot Still Whiskeys of Midleton which includes the Spot range (Green Spot, Yellow Spot) and Redbreast, Ireland’s most awarded single pot still whiskey brand – and the pinnacle of the Prestige Collection, Midleton Very Rare. www.irishdistillers.ie

About Pernod Ricard Pernod Ricard UK is part of Pernod Ricard, co-leader of the global wines and spirits industry. Globally, Pernod Ricard now represents 91 million cases of spirits and 25 million cases of wine, and owns 19 of the world’s top 100 brands.

Pernod Ricard UK has identified the following key brands in the UK market: ABSOLUT, Brancott Estate, Campo Viejo, Chivas Regal, G.H. Mumm, Havana Club, Jacob’s Creek, Jameson, Malibu, Martell, Perrier-Jouët and The Glenlivet. Pernod Ricard UK is a member of The Portman Group promoting responsible drinking.

Follow us on Twitter: @PernodRicardUK

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