CULT MALT RECALLS ITS DARK PAST

– Ardbeg Launches Dark Cove as Ardbeg Day Turns into Ardbeg Night

Ardbeg’s island home has a dark past. Centuries ago, at the dead of night, the early distillers would smuggle their whisky from the rocky shores of Ardbeg cove, to black-painted ships moored off the coast, where it would be spirited away to the Scottish mainland.  This year, the shadowy history of Ardbeg’s homeland will be recalled as part of the annual festivities of the Islay single malt, when Ardbeg Day becomes Ardbeg Night.

The yearly celebration takes place on 28th May 2016, when Ardbeg’s loyal following – the Ardbeg Committee – and their friends will be invited to attend a series of special tasting events being held at night across the world.  As they recall Islay’s past, Committee members can smuggle in a guest to the venue. Events in the UK will be held at Whistling Shop in London and Bramble in Edinburgh, further details are to follow.

Michael (Mickey) Heads, Ardbeg Distillery Manager, said: “Distilling and smuggling whisky was once rife on Islay, and before the Ardbeg Distillery was founded, the coastline roundabout was particularly notorious as a hideout for smugglers. In true smugglers’ style we will be keeping the finer details of this year’s Ardbeg Day celebrations under wraps a little longer, but rest assured they will be as intriguing as Ardbeg’s clandestine past.  We will also have a special bottling, called Ardbeg Dark Cove – which pays homage to the shadowy past of Ardbeg’s coastline.”

Ardbeg’s latest expression Dark Cove, launches on Ardbeg Day (28^th May), it is made up of whisky matured in sherry casks, married with hallmark ex-bourbon Ardbeg. 

Ardbeg Dark Cove Tasting Notes at 46.5% ABV

Aroma At first meaty, earthy and spicy, with bold notes of dark chocolate emerging against orange, treacle toffee, coffee and oak, a smoky background and a mysterious floral note.

Taste  The mouthfeel is almost tart, with raisins, dates, ginger and pepper spice surge and waves of smouldering charcoal, wood polish and creosote notes, leading to cured smoked ham and squid ink noodles.

Finish  Long, spicy and rich with notes of toffee, coffee and tar.

Dark Cove is available as a celebration of Ardbeg Day turning into Ardbeg Night. The whisky is bottled at 46.5% ABV and non-chill filtered for extra texture and mouthfeel.

The limited edition expression will be available to purchase from 28th May 2016 at Ardbeg Embassies* for a two week exclusive period. From June 11^th, Dark Cove will be available at Ardbeg Embassies, whisky specialists and department stores with a RRP of £95.99.

Ardbeg Night will be celebrated at the distillery on Saturday 28^th May 2016 and at participating Ardbeg Embassies around the world.

http://www.ardbeg.com/

Notes to Editors: 

Ardbeg Day:

Every year, the Islay Festival of Malt and Music takes place in May or June on Ardbeg’s island home.  On the Festival’s final Saturday, Ardbeg Day, the Distillery traditionally throws open its doors to welcome fans from all over the world.  In 2012 Ardbeg Day became a global event, enabling the whisky’s passionate international following to take part in a worldwide celebration of all things Ardbeg in their own country.  Recent Ardbeg Day themes have included in 2015 celebrating the single malt’s 200th anniversary by looking forward to the next 200 years.  Fans of the whisky were invited into a retro-futuristic version of Islay in 2215, where robotic dogs were the norm at Ardbeg Distillery.  15,000 people attended 135 events around the world at the 2015 Ardbeg Day global celebrations. 

Smuggling on Islay:

So substantial was the illicit whisky trade between Islay and the mainland, which Excise officers asked for a special Revenue cutter to be stationed off the island, to intercept the smuggler boats that sailed from Islay and elsewhere.  Even after John McDougall took out a licence to make whisky legally at Ardbeg, the smuggling continued.  The Excise officers complained that they could do little to stop it – but it appears to have largely died out during the late 19^th Century.

Ardbeg:

Ardbeg prides itself on being The Ultimate Islay Single Malt Whisky.  Established in 1815, Ardbeg is revered by connoisseurs around the world as the peatiest, smokiest and most complex of all the Islay malts.  Despite its smokiness, Ardbeg is renowned for its delicious sweetness, a phenomenon that has affectionately become known as ‘the peaty paradox’.

During the 1980s and 1990s, Ardbeg suffered from an uncertain future and it was not until the brand was purchased by The Glenmorangie Company in 1997 that the Distillery was saved from extinction.  Since then, the Distillery has risen like a phoenix and today Ardbeg is well established as a niche, cult malt, with a passionate following.

Ardbeg Committee:

The legacy of the whisky was safeguarded in 2000 by the formation of the Ardbeg Committee.  The Committee is made up of thousands of Ardbeg followers worldwide who are keen to ensure that “the doors of Ardbeg never close again”. Committee members are regularly consulted on new bottlings and expressions, and are offered exclusive Committee bottlings.  Members also receive invitations to special gatherings, tastings and events.  The Committee is free to join at ardbeg.com.

The Glenmorangie Company:

The Company is one of the most renowned and innovative distillers and marketers of Scotch whisky brands worldwide and is part of Moët Hennessy, the wine and spirits division of Moët Hennessy Louis Vuitton.  Headquartered in Edinburgh, Scotland, the Company produces Glenmorangie Single Highland Malt whisky and Ardbeg Single Islay Malt.

Responsible Drinking:

Ardbeg and The Glenmorangie Company advocate responsible drinking and suggest that drinkers savour Ardbeg whiskies in moderation and in line with recommended daily guidelines for alcohol consumption. 

*UK Ardbeg Embassies

You’re never far from an Ardbeg Embassy – the distillery’s homes from home. With the warmest of welcomes and the widest selection of Ardbeg, you can experience a little piece of Islay closer to home.

A network of Ardbeg customers who love and have agreed to educate their consumers on Ardbeg, the UK Embassies are:

• The Vintage House, 42 Old Compton Street, London W1D4LR http://www.sohowhisky.com/
• Royal Mile Whiskies, 379 High Street, Edinburgh EH1 1PW http://www.royalmilewhiskies.com/
• Cambridge Wine Merchants, 32 Bridge Street, Cambridge CB2 1UJ http://www.cambridgewine.com/
• The Wee Dram, 5 Portland Square, Bakewell, Derbyshire DE45 1HA http://www.weedram.co.uk/
• Luvians Bottle Shop, 93 Bonnygate, Cupar, Fife KY15 4LG  http://www.luvians.com/
• The Whisky Exchange, Vinopolis, 1 Bank End, London SE1 9BU http://www.thewhiskyexchange.com/
• Gordon & MacPhail, 58-60 South Street, Elgin, Moray, IV30 1JY http://www.gordonandmacphail.com/
• Whiski Rooms Bistro, 4,6 & 7 North Bank Street, Edinburgh, EH1 2LP http://www.whiskirooms.co.uk/