JAMESON’S FIFTH ST. PATRICK’S DAY BOTTLE MARKS LAUNCH OF GLOBAL CELEBRATIONS

Watch the Jameson BeOriginal video here

Jameson, the world’s favourite Irish Whiskey, has unveiled its fifth limited edition bottle ahead of its St. Patrick’s Day 2016 celebrations. Created by Dublin street artist, James Earley, the bottle is designed to mark Jameson’s #BeOriginal celebrations launching in Dublin and around the world this March.

Earley’s design is inspired by the bridges crossing the River Liffey, the backbone of Dublin. His design reflects how these physical structures represent the soul of modern Dublin by linking together spaces, people and ideas. Taking key aspects from great Irish bridges including the Grattan, Sean O’Casey and Samuel Beckett, Earley demonstrates his passion for the Irish capital through intricate details such as the Atlantis and Anna Livia visual icons. Alongside the visual interpretations, Earley uses the slogan “Dublin, our city”, reinforcing the welcoming atmosphere of the city.

The bottle is supported by the Jameson #BeOriginal social media campaign, which is running in 12 markets in the lead up to and throughout March. Jameson fans are encouraged to share their original and authentic St. Patrick’s celebrations on Facebook, Twitter and Instagram for a chance to win a trip to Dublin for St. Patrick’s Day 2017.

The Jameson #BeOriginal campaign culminates in a three-day celebration in Dublin around St. Patrick’s Day hosted by Jameson in its spiritual home city. Bringing to life the sights, sounds and provenance of Dublin in a modern way, the festivities include: a journey through underground Dublin from a local’s perspective; a walking tour of James Earley’s art, led by Earley himself; and the Bow Street Sessions 2016 gig, featuring internationally-known talent including Kodaline, Little Hours and July Talk.

Daniel Lundberg, Global Brand Director for Jameson, comments: “Jameson’s St. Patrick’s Day Celebrations have always been authentic and personal and the #BeOriginal campaign continues this long tradition. Our limited edition bottle represents the best of what it means to be Irish – to be part of a lighthearted, confident and inclusive family – an ideal enthusiastically embraced by John Jameson himself. We look forward to welcoming the winners of the #BeOriginal campaign to Dublin next year!”

Jameson’s #BeOriginal campaign is supported by a range of POS and promotional materials available for the on-trade, off-trade, travel retail and on e-commerce, including; tent cards, furniture, pallet wraps, gondola ends, shelf strips and Jameson editions of well-loved bar games. The fifth limited edition bottle will be available in 38 markets around the world from March 2016, with a recommended retail price of €24 or local equivalent.

#BeOriginal
@JamesonWhiskey

NOTES

About Irish Distillers
Irish Distillers was formed in 1966, when a merger took place between Irish whiskey distillers, John Power & Son, John Jameson & Son and the Cork Distillery Company. In an attempt to reverse the decline in Irish whiskey sales, the company decided to consolidate production at a new purpose-built facility alongside the existing distillery in Midleton, Co. Cork. Irish Distillers was bought by Pernod Ricard in June 1988 and today, Jameson is the No.1 Irish whiskey in the world, selling over 5 million 9L cases worldwide and contributing more than any other Irish whiskey brand to the phenomenal global growth of the category. Irish Distillers is committed to driving continued, sustainable growth of the Irish whiskey category.

Irish Distillers’ portfolio of whiskeys is comprised of Jameson, the world’s no.1 Irish whiskey; Irish favourite Paddy; Powers, the robust super premium whiskey for discerning drinkers; and the much-acclaimed brands that comprise the Irish Distillers’ Prestige Collection – the Single Pot Still Whiskeys of Midleton which includes the Spot range (Green Spot, Yellow Spot) and Redbreast, Ireland’s most awarded single pot still whiskey brand – and the pinnacle of the Prestige Collection, Midleton Very Rare.
www.irishdistillers.ie

About Pernod Ricard
Pernod Ricard is the world’s co-leader in wines and spirits with consolidated Sales of € 7,945 million in 2013/14. Created in 1975 by the merger of Ricard and Pernod, the Group has undergone sustained development, based on both organic growth and acquisitions: Seagram (2001), Allied Domecq (2005) and Vin&Sprit (2008). Pernod Ricard holds one of the most prestigious brand portfolios in the sector: Absolut Vodka, Ricard pastis, Ballantine’s, Chivas Regal, Royal Salute and The Glenlivet Scotch whiskies, Jameson Irish whiskey, Martell cognac, Havana Club rum, Beefeater gin, Kahlúa and Malibu liqueurs, Mumm and Perrier- Jouët champagnes, as well Jacob’s Creek, Brancott Estate, Campo Viejo, Graffigna and Kenwood wines. Pernod Ricard employs a workforce of approximately 18,000 people and operates through a decentralised organisation, with 6 “Brand Companies” and 80 “Market Companies” established in each key market. Pernod Ricard is strongly committed to a sustainable development policy and encourages responsible consumption. Pernod Ricard’s strategy and ambition are based on 3 key values that guide its expansion: entrepreneurial spirit, mutual trust and a strong sense of ethics. Pernod Ricard is listed on Euronext (Ticker: RI; ISIN code: FR0000120693) and is part of the CAC 40 index.
www.pernod-ricard.com