William Grant & Sons partnered with Rugby World Cup 2015

Earlier this year (2015) William Grant & Sons partnered with Rugby World Cup 2015 as Official Spirits & Champagne Tournament Provider. The tournament has been hailed the most successful Rugby World Cup to date, with 2.47m consumers attending 48 matches, across 13 national venues and a record 120million viewers tuning in to watch the final match.

Through William Grant & Sons global partnership with Rugby World Cup 2015 we reached over 140m adults via our integrated campaigns. In the UK, our #RaiseEmUp2015 campaign offered fans the chance to win tickets and exclusive merchandise to matches. Around the world we have seen a William Grant & Sons ‘airport takeover’ at Auckland International, a Tullamore D.E.W. Facebook campaign in the USA as well as Grant’s and Glenfiddich activations in Australia and South Africa – all giving fans the once in a lifetime chance to win tickets to the final.

Gary Keogh, Marketing Director, William Grant & Sons UK said: “We have been honoured to be at the heart of the action, celebrating the great sportsmanship that has been on show. We hope that all our activations, offered fans something special and added to their experience throughout a great Tournament.”