Flaviar Adds New Benefits for its Members by Releasing its Very First Private Bottling

San Francisco, January 14^th – Flaviar, an online club for spirits lovers, just released its very first private bottling, available for purchase to Flaviar Members only. Released under the name “Deer, Bear & Moose”, it is a response to members’ desire for exclusive and hard to get drinks. 

“Flaviar is all about exploring fine spirits and creating a community around them. Our community has grown large enough by now to give us the ability to source drinks that our members would not be able to get their hands on otherwise. Our private bottling of Deer, Bear & Moose is a direct response to our members’ desire for exclusive and hard to get drinks as well as a realisation of our long-time wish,” explains Grisa Soba, Flaviar ‘s Co-founder.

For Flaviar, this is just another step towards fulfilling its goal of becoming the go-to source for everyone who wants to explore the world of fine spirits. For a monthly membership fee, Flaviar members receive monthly themed Tasting Boxes with 3 spirits samples and other benefits, such as free shipping, educational content on fine spirits, and access to exclusive bottles, such as this Deer, Bear & Moose edition at $124.99.

“This first Deer, Bear & Moose release is by no means the last – we will continue to source rare and hard to find spirits around the world that meet our quality criteria and the needs of our community. And as our community grows, so will our ability to ‘crowdsource’ great spirits,” adds Soba.

Deer, Bear & Moose is the result of significant in-house efforts, from sourcing all the way through to brand development and design. In fact, the design of the Deer, Bear & Moose label reflects the Company’s plans for further private releases, utilizing a combination of typographies on the label and expected to serve as a template for different types of Whiskies yet to come. Each bottle is hand-labelled, numbered and comes in a wrapping paper that features flavour symbols created specifically for the Flavour Spiral and the award winning Flaviar App, released in June 2015.

The first Deer, Bear & Moose release available to selected Flaviar members only

The first private bottle released under the Deer, Bear & Moose brand is a 20-year old single malt Scotch, a 1995 private vintage from Tobermory distillery. It is bottled at cask strength (55,9% ABV) and is described as tasting like a “buttery fruit orchard bonanza”. It was only available to a limited number of randomly selected Flaviar Prime Members and is currently being shipped to them.

Notes:

About Flaviar

Flaviar was founded in 2012 by three friends, all spirits enthusiasts, including an experienced spirits marketer, web developer and e-commerce CEO. They used to meet up regularly for fine spirits tastings, which gradually led to the idea of alcoholic tasting packs that would enable everyone to do the same. Flaviar currently delivers a new Tasting Box with three spirits each month to its members and offers a selection of full-size bottles to enable everyone to discover the world of spirits, taste hard to find brands, and learn how to build their very own home bar. The Flaviar App completes the service by providing a wealth of information on drinks.

For more info, get in touch: Sasa Muzga, sasa@flaviar.com

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Flaviar Inc., 1355 Market St., suite 488, San Francisco 94103, CA