THE GLENLIVET NÀDURRA UNVEILS DRINKS TROLLEY BY BRITISH DESIGNER SEBASTIAN COX
Watch or embed the ‘making of’ film using the following link: https://youtu.be/FDfPLAxy1VU
The Glenlivet, the single malt that started it all, has revealed its latest collaboration with British collective, The New Craftsmen, to support the launch of The Glenlivet Nàdurra Peated Whisky Cask Finish. Inspired by 19th Century processes and materials intrinsic to the Nàdurra range, modern designer-craftsman Sebastian Cox has used his signature inventive approach to working with wood to create The Glenlivet Nàdurra Drinks Trolley.
From crafting using oak staves crafted from retired casks to leather oak tanned by hand,The Glenlivet Nàdurra Drinks Trolleywas inspired by the traditional malt barrow used in the distillery to turn and transport malt to capture the spirit of Nàdurra, which means ‘natural’ in Gaelic. Cox’s creation will serve as an attractive, yet functional piece of design that brings the Nàdurra range to life.
The original creation will be on display for a limited period at The New Craftsmen store in Mayfair, London, after which time it will be relocated to The Glenlivet Distillery. A limited number of The Glenlivet Nàdurra Drinks Trolleys will be available to purchase ‘made to order’ from The New Craftsmen at a cost of £4,200 each, exclusively for those who have registered as a Guardian of The Glenlivet, the single malt Scotch whisky’s online members club.
Created as a complementary yet integrated component of the Trolley, The Glenlivet Nàdurra Dram Tray was created by Cox as an item that can also be purchased as a standalone piece. The Dram Tray is designed to house two glasses and a bottle for enjoying The Glenlivet Nàdurra at home. Inspired by The Glenlivet Nàdurra Peated Whisky Cask Finish, the Dram Tray features peated oak and fits inside the main body of the Trolley, bringing the theatre of the drinking ritual to life. The Glenlivet Nàdurra Dram Tray will be available to purchase from The New Craftsmen priced at £120, also exclusively for Guardians of The Glenlivet.
Sebastian Cox commented, “The opportunity to work on an item that embodies The Glenlivet Nàdurra range particularly resonated with me following time spent with the craftsmen at the distillery. The importance and influence of wood on the whisky was fascinating to me and I took inspiration from this in creating both The Glenlivet Nàdurra Drinks Trolley and Tray. I am pleased to present two unique, handmade items that embrace the complexities and sensual attributes of nature in a truly elegant form. They are truly representative of The Glenlivet Nàdurra range and hope they will inspire people to relish the ritual of enjoying a dram. ”
Nikki Burgess, Global Brand Director of The Glenlivet added: “This is the second year that we have partnered with The New Craftsmen – last year we commissioned designer-maker Gareth Neal to create The Glenlivet Nàdurra Dram Chair. This year, our aim was to build on this partnership to create two unique collectable items – The Glenlivet Nàdurra Drinks Trolley and Dram Tray – which centre on the serving and drinking ritual yet added a wonderful theatre to it. The partnership is grounded in a mutual respect for craftsmanship and has produced two truly special items that are made using pure and natural methods. The Glenlivet Nàdurra Drinks Trolley and Dram Tray are surprising and unique, and are both timeless originals.”
The Glenlivet expanded the Nàdurra range in September 2015 with the addition of The Glenlivet Nàdurra Peated Whisky Cask Finish, complementing existing permanent expressions, The Glenlivet Nàdurra Oloroso and The Glenlivet Nàdurra First Fill Selection. The Glenlivet Nàdurra Peated Whisky CaskFinishis available in nine domestic markets, including USA and France, and Global Travel Retail, priced at USD$89.
Notes:
The Glenlivet Nàdurra Peated Whisky Cask Finish Tasting Notes:
Colour: Amber gold
Nose: A perfect balance of fresh, ripe orchard fruit, sweet vanilla cream and delicate wood smoke
Palate: Notes of rich honey and subtle vanilla, with a sweet, tangy smokiness
Finish: Long and developed, with vibrant notes of fresh fruit and spicy smoke
Features of The Glenlivet Nàdurra Drinks Trolley include:
- Cox’s distinctive wood ‘weave’ used for the cupboard panels and the Trolley’s large ‘barrow’ wheels made from oak staves from retired casks
- A hand-blown glass vessel to hold ice and water by glass artist Michael Ruh featuring a copper spinner and floating wood shavings
- Three bespoke rests to showcase the three expressions in The Glenlivet Nàdurra range with each one’s unique cask finish brought to life: new The Glenlivet Nàdurra Peated Whisky Cask Finish rests upon 3,000 year-old Peated Oak, The Glenlivet Nàdurra Oloroso is ‘cupped’ in warm hued Cherry wood, while The Glenlivet Nàdurra First Fill Selection rests upon golden Medullary flecked American White Oak
About The Glenlivet
Created by George Smith in 1824, The Glenlivet is the original single malt Scotch whisky, renowned for its smooth and fruity flavour profile. Today, The Glenlivet is the No.2 single malt Scotch whisky in the world and the No.1 single malt Scotch whisky in the USA, the world’s largest malt whisky market. The Glenlivet is also the biggest contributor to the volume growth of the single malt category worldwide, adding more than any other single malt whisky brand over the last five years. As the single malt that started it all, The Glenlivet is committed to continuing its legacy for crafting single malt whiskies of outstanding quality and has led innovation within single malt in recent years. Standout initiatives include the release of The Glenlivet Alpha, a mystery single malt, and the creation of The Guardians of The Glenlivet, an online hub for fans to engage with the brand and each other.
http://www.theglenlivet.com/
@TheGlenlivet
About The Glenlivet Nàdurra
The Glenlivet Nàdurra is the purest expression of The Glenlivet that captures the original passion and production methods of George Smith’s distillery. Each expression in The Glenlivet Nàdurra range is crafted in small batches using nineteenth century production methods and is matured exclusively in a different cask-type, showcasing the versatility and flawless quality of The Glenlivet spirit. Unlike most modern whiskies, the range is bottled without chill-filtration, which offers the additional complexity, body and texture of a whisky that has just been drawn from the cask. Twists on the original The Glenlivet Nàdurra include The Glenlivet Nàdurra Oloroso, The Glenlivet Nàdurra First Fill Selection and now new The Glenlivet Nàdurra Peated Whisky Cask Finish.
About Sebastian Cox
The furniture designer-maker is known for his passion for sustainability, love of British hardwoods and exploration of coppiced timbers. His design philosophy hinges on honesty and simplicity, his executions thoughtful and contemporary. Sebastian designs at the workbench, using his material as inspiration and strives to create objects which show off the beauty of timber, the elegance of how a piece is constructed and its natural textures.
Sebastian lives and works in South London, cycling to and from his workshop in Woolwich. He manages a woodland in Kent. Commissioned by Sir Terence Conran last year to craft his Wish List piece in conjunction with the American Hardwood Export Council – exhibited at the V&A during the London Design Festival.
About the New Craftsmen
Launched in December 2012 in Mayfair, The New Craftsmen works to promote and sell craftsmanship from the British Isles, from a selection of Britain’s finest makers, working in textiles, silverware, furniture, ceramics, jewellery, glassware and beyond,. . In June 2014 it opened its first permanent space in Mayfair, located in a late 19th century building that was once a workshop to makers of breeches. From here it sells the work of a growing network of makers, as well as manage bespoke commissions for those looking for completely unique pieces. Work is also sold online and shipped internationally.
http://www.thenewcraftsmen.com/
About Chivas Brothers
Chivas Brothers is the Scotch whisky and premium gin business of Pernod Ricard, the world’s co-leader in wines and spirits. Chivas Brothers’ award-winning portfolio features some of the world’s most revered Scotch whisky brands including Chivas Regal, the world’s first luxury whisky and the No.1 Scotch whisky in China; Ballantine’s, Europe’s No.1 Scotch whisky; The Glenlivet, the world’s No.2 single malt whisky; and Royal Salute, the world’s only exclusively prestige Scotch whisky range. The portfolio also includes two of the world’s leading English gins – Beefeater, the world’s most awarded premium gin, and Plymouth gin – plus a selection of highly acclaimed single malt whiskies, including Aberlour, Longmorn, Scapa, Strathisla and Tormore. The range is completed by a collection of blended Scotch whiskies operating in many of the world’s key whisky markets, which include 100 Pipers, Clan Campbell, Something Special and Passport Scotch.
www.chivasspirit.com
@ChivasNewsRoom
About Pernod Ricard
Pernod Ricard is the world’s co-leader in wines and spirits with consolidated Sales of € 8,558 million in 2014/15. Created in 1975 by the merger of Ricard and Pernod, the Group has undergone sustained development, based on both organic growth and acquisitions: Seagram (2001), Allied Domecq (2005) and Vin&Sprit (2008). Pernod Ricard holds one of the most prestigious brand portfolios in the sector: Absolut Vodka, Ricard pastis, Ballantine’s, Chivas Regal, Royal Salute and The Glenlivet Scotch whiskies, Jameson Irish whiskey, Martell cognac, Havana Club rum, Beefeater gin, Kahlúa and Malibu liqueurs, Mumm and Perrier-Jouët champagnes, as well Jacob’s Creek, Brancott Estate, Campo Viejo, Graffigna and Kenwood wines. Pernod Ricard employs a workforce of approximately 18,000 people and operates through a decentralised organisation, with 6 “Brand Companies” and 80 “Market Companies” established in each key market. Pernod Ricard is strongly committed to a sustainable development policy and encourages responsible consumption. Pernod Ricard’s strategy and ambition are based on 3 key values that guide its expansion: entrepreneurial spirit, mutual trust and a strong sense of ethics. Pernod Ricard is listed on Euronext (Ticker: RI; ISIN code: FR0000120693) and is part of the CAC 40 index.
http://www.pernod-ricard.com/
