Jim Beam ® ‘Makes History’ as First Whiskey to Partner with Snapchat

Deerfield, Ill. – September 15, 2015 – Today, Jim Beam officially announces a new partnership with Snapchat, becoming the first whiskey brand to leverage the app for marketing efforts. Beginning immediately, branded Jim Beam video content, targeted exclusively at consumers of legal drinking age, will appear throughout various Snapchat Live Stories. The partnership and branded content will run in the U.S. through the end of October, coinciding with existing marketing efforts supporting new Jim Beam® Apple, Apple Liqueur with Bourbon – the latest flavored whiskey from the world’s No. 1 bourbon.

When Snapchat users watch select Live Stories – curated streams of user submitted Snaps from various locations and events – those 21 years and older will see vertical, video ads, viewable for 10 seconds, featuring the brand’s Signature Serve cocktail, “Jim Beam® Apple and Soda.” The crisp, refreshing new cocktail mixes Jim Beam® Apple and club soda over ice, with a wedge of lemon, for a delicious, refreshing cocktail all year round.

“We are thrilled to be partnering with Snapchat who provides us an excellent opportunity to create buzzworthy awareness to our fans on a relevant age-gated platform with significant reach,” said Andrea Javor, Senior Director Media at Beam Suntory. “We take pride in staying at the forefront of innovation, not only with our product offerings but also through our marketing efforts, and we consider Snapchat an excellent strategic partner to bring our crisp, refreshing new product to market.”

From a brand marketing objective standpoint, Snapchat is currently the fastest growing platform for the Jim Beam® Apple target – legal drinking age Millennials – and aligns with the brand’s priority on mobile marketing to connect with Millennial consumers where they’re consuming information. Jim Beam is also able to strategically drive contextual relevancy for the new apple-flavored whiskey through the partnership by inserting the brand into specific Snapchat Live Stories that connect with refreshment occasions.

In addition to Snapchat, Jim Beam is taking another refreshing approach toward marketing with the execution of a three-dimensional (3D) sound program for on-premise sampling and trial in key markets across the country. The interactive experience features audio content, which walks fans through the experience of making and enjoying the new Jim Beam Apple and Soda cocktail through depth and dimensional effects. The immersive 3D-sound interaction is expected to reach nearly 85,000 consumers at bars through 650 sampling events in 13 markets nationwide this fall.

Both programs are currently in-market and the next proof-point that Jim Beam continues to Make History® not only with its rich, 220-year heritage of bourbon production, but also in being a leader by its marketing executions.

For more information about Jim Beam® and new Jim Beam Apple, “like” our Facebook page (www.facebook.com/JimBeam), follow us on Twitter (@jimbeam) or visit http://www.jimbeam.com.

About Beam Suntory Inc.

As the world’s third largest premium spirits company, Beam Suntory is Crafting the Spirits Brands that Stir the World.  Consumers from all corners of the globe call for the company’s brands, including the iconic Jim Beam and Maker’s Mark bourbon brands and Suntory whisky Kakubin, as well as world renowned premium brands including Knob Creek bourbon, Yamazaki, Hakushu and Hibiki Japanese whiskies, Teacher’s, Laphroaig, and Bowmore Scotch whiskies, Canadian Club whisky, Courvoisier cognac, Sauza tequila, Pinnacle vodka, and Midori liqueur.

Beam Suntory was created in 2014 by combining the world leader in bourbon and the pioneer in Japanese whisky to form a new company with a deep heritage, passion for quality, innovative spirit and commitment to Growing for Good.  Headquartered in Deerfield, Illinois, Beam Suntory is a subsidiary of Suntory Holdings Limited of Japan.  For more information on Beam Suntory, its brands, and its commitment to social responsibility, please visit www.beamsuntory.com and www.drinksmart.com.

Jim Beam® Apple, Apple Liqueur with Kentucky Straight Bourbon Whiskey, 35% Alc./Vol.

Select ‘Distillers Edition’ single malts – now On Sale.
Brought to you by
The Park Avenue Liquor Shop.

Scotch lovers and bargain hunters rejoice!

Right now, select Distillers Edition single malt scotches are on Sale. It’s the perfect opportunity to get a jump on Holiday shopping. Or perhaps the perfect excuse to finally get a ‘D.E.” for yourself. These particular single malts are annual releases, so this Sale is ‘while supplies last’.

Feel free to contact us with any questions.

Cheers!
Jonathan & Eric
The Park Avenue Liquor Shop
270 Madison Avenue
New York, NY 10016
212-685-2442
jonathan@parkaveliquor.com
eric@parkaveliquor.com
www.parkaveliquor.com

BENRIACH WHISKY TASTING – WEDNESDAY 2ND DECEMBER 2015

For our final tasting of the year we will be welcoming back the ebullient and extremely knowledgeable Stewart Buchanan, Brand Ambassador for BenRiach Distillery on Speyside.  Those of you who have met Stewart before will know of his passion for whisky which, along with the experience he has gained over the years on the production side, makes him an excellent guide through the varied range of excellent whiskies that BenRiach produce.

Since its takeover by an independent consortium in 2004 BenRiach has gone from strength to strength.   They manage to successfully produce a wide variety of styles that includes both unpeated and peated whiskies plus some very well balanced finishes in wine, sherry and port casks.  These diverse whiskies range from the smooth, fruity, honeyed and spicy core range through to the robust peated (yet still undeniably Speyside) expressions, meaning there is truly something for all tastes.

Tickets are £15 per person and will be available to buy from 12.15pm on Monday 9th November online or by ‘phone only.  Please note, no bookings will be taken before this time and the maximum number of tickets per booking is 6.

See below for all the details and if you have any queries just contact us.

Sláinte! Fran and Ken Arkwrights Whisky and Wines www.whiskyandwines.com

UPCOMING EVENT

Name: BENRIACH WHISKY TASTING
Date: Wednesday 2nd December 2015

Time: 7.00 for 7.30pm
Venue: Stanton House Hotel, Stanton Fitzwarren SN6 7SD

Details: Admission to the tasting is by ticket only, and the whiskies tasted will be available to purchase on the night. Tickets are £15 per person, and this also entitles you to a discount of £3 against a bottle of one of the featured whiskies if bought or ordered on the night of the tasting.

Tickets are very strictly limited, and allocated on a ‘first come, first served’ basis. Arkwrights reserve the right to restrict the number of tickets per customer and as these tastings usually sell out within hours it is best to book as soon as the tickets are released. To buy tickets just log on to www.whiskyandwines.com from 12.15pm on Monday 9th November and place an order for the number you require (up to a maximum of 6).
Please note that tickets can not be reserved without payment and are non-refundable.

N.B. We have negotiated special rates at Stanton House Hotel for anyone who wants to stay overnight after the tasting – just quote ‘Arkwrights- whisky tasting’ when booking by ‘phone or email.

United States – Kentucky

Colonel E.H. Taylor Jr. Single Barrel Kentucky Straight Bourbon 750ml $64.99

Johnny Drum Private Stock 101 proof Bourbon 750ml $39.99 View

K&L Wine Merchants
http://www.klwines.com
Phone: 877-KLWines (toll free 877-559-4637)
Email: wine@klwines.com
San Francisco, Redwood City, Hollywood CA

Glenlochy 1979 Rare Old (2015) Whisky

Highland Single Malt Scotch Whisky

 

ABERLOUR UNVEILS ‘VOICE-O-GRAPH’ IN LONDON

Aberlour, the award-winning single malt, has unveiled the next phase of its ‘Made From Experience’ marketing platform in London, ahead of a world tour that started in New York this summer. The Aberlour Voice-o-Graph is a rare vintage recording booth that offers fans of music and single malt Scotch whisky the chance to capture their own experiences on vinyl.

Built in the 1940s, and believed to be one of only two working examples in the world, the Aberlour Voice-o-Graph cuts directly on to a 6″ vinyl and represents one of the earliest forms of recording. From budding musicians to storytellers, to hopeless romantics recording messages of love, the Voice-o-Graph has been used to capture special moments, allowing a lifetime of experiences to be captured in 65 seconds.

Aberlour has partnered with iconic independent record store, Phonica Records in Soho, London, to offer the Voice-o-Graph to the public for two weeks in October, before moving on to Canada and  France before its final stop at the Aberlour Distillery. Whisky fans in London will also get the opportunity to sample Aberlour 12 Year Old Double Cask Matured, the rich, sweet and well balanced single malt Scotch whisky that demonstrates the distillery’s exceptional use of ex-Sherry casks.

Nikki Burgess, Global Brand Director for Aberlour, said: “Our ‘Made from Experience’ series reflects our philosophy of harnessing skill, passion and expertise to create uniquely crafted result. Whether it be a velvety smooth single malt or a single edition vinyl pressed in our Voice-o-Graph, we believe in celebrating and facilitating authentic and meaningful experiences.”

The Voice-o-Graph builds on Aberlour’s Global ‘Made from Experience’ series, which last year saw photographer and bassist from Mumford & Sons, Ted Dwane produce an exhibition of photographs – a curation of emotive portraits of people he had met and photographed during his experiences on the road with his band.

The Aberlour Voice-o-Graph will be available free of charge at Phonica Records, 51 Poland Street, London W1F 7LZ from Tuesday 20^th October to Monday 2^nd November between 11.30am and 7pm Monday – Saturday and from 12.30pm – 5.30pm on Sundays while daily vinyl stocks last.

For more information please visit www.aberlour.com/.

NOTES

Aberlour 12 Year Old Double Cask Matured tasting notes by Master Distiller, Graeme Cruickshank:

Colour: Golden amber with hints of ruby

Nose: Soft and rounded, with fruity notes of red apple

Palate: A fine sherried character, balanced with rich chocolate, toffee, cinnamon and ginger spiciness

Finish: Warming and lingering – sweet and slightly spicy 

About Aberlour

Aberlour was founded in 1879 by James Fleming, the Aberlour distillery is located in Scotland, in the heart of Speyside – Scotland’s premier whisky-producing region. Aberlour is a leading single malt Scotch whisky brand in France, the world’s biggest Scotch whisky market. Since 1995 Aberlour has grown strongly and is now the sixth most popular single malt Scotch whisky in the world.

About Chivas Brothers

Chivas Brothers is the Scotch whisky and premium gin business of Pernod Ricard, the world’s co-leader in wines and spirits. Chivas Brothers’ award-winning portfolio features some of the world’s most revered Scotch whisky brands including Chivas Regal, the world’s first luxury whisky and the No.1 Scotch whisky in China; Ballantine’s, Europe’s No.1 Scotch whisky; The Glenlivet, the world’s No.1 single malt whisky; and Royal Salute, the world’s only exclusively prestige Scotch whisky range. The portfolio also includes two of the world’s leading English gins – Beefeater, the world’s most awarded premium gin, and Plymouth gin – plus a selection of highly acclaimed single malt whiskies, including Aberlour, Longmorn, Scapa, Strathisla and Tormore. The range is completed by a collection of blended Scotch whiskies operating in many of the world’s key whisky markets which includes 100 Pipers, Clan Campbell, Something Special and Passport Scotch.

www.chivasspirit.com

@ChivasNewsRoom

About Pernod Ricard

Pernod Ricard is the world’s co-leader in wines and spirits with consolidated Sales of € 8,558 million in 2014/15. Created in 1975 by the merger of Ricard and Pernod, the Group has undergone sustained development, based on both organic growth and acquisitions: Seagram (2001), Allied Domecq (2005) and Vin&Sprit (2008). Pernod Ricard holds one of the most prestigious brand portfolios in the sector: Absolut Vodka, Ricard pastis, Ballantine’s, Chivas Regal, Royal Salute and The Glenlivet Scotch whiskies, Jameson Irish whiskey, Martell cognac, Havana Club rum, Beefeater gin, Kahlúa and Malibu liqueurs, Mumm and Perrier-Jouët champagnes, as well Jacob’s Creek, Brancott Estate, Campo Viejo, Graffigna and Kenwood wines. Pernod Ricard employs a workforce of approximately 18,000 people and operates through a decentralised organisation, with 6 “Brand Companies” and 80 “Market Companies” established in each key market. Pernod Ricard is strongly committed to a sustainable development policy and encourages responsible consumption. Pernod Ricard’s strategy and ambition are based on 3 key values that guide its expansion: entrepreneurial spirit, mutual trust and a strong sense of ethics. Pernod Ricard is listed on Euronext (Ticker: RI; ISIN code: FR0000120693) and is part of the CAC 40 index.

http://www.pernod-ricard.com/

NOVEMBER TASTINGS

New List Open Tasting – 19 Greville St – Sat 7 Nov  More >

Steak & Whisky Tasting – 19 Greville St – Mon 9 Nov  More >

Society Preview Extravaganza – 28 Queen St – Tue 10 Nov  More >

Big November Outturn Preview – The Vaults – Thu 12 Nov  More >

Cambridge Exclusive Tasting – The Gonville Hotel – Fri 13 Nov  More >

Leeds Exclusive Tasting – Malmaison – Fri 13 Nov  More >

Whisky and Chocolate Tasting – 19 Greville St – Mon 16 Nov  More >

Aberdeen Exclusive Tasting – Caledonian Thistle Hotel – Thu 19 Nov  More >

Brighton Exclusive Tasting – Hotel du Vin – Fri 20 Nov  More >

Glasgow Exclusive Tasting – Radisson Blu Hotel – Fri 20 Nov  More >

Aberdeen Exclusive Tasting – Caledonian Thistle Hotel – Sat 21 Nov  More >

New Members Tasting – 19 Greville St – Mon 23 Nov  More >

Charles Heidsieck Champagnes Dinner – 28 Queen St – Thu 26 Nov More >

Dundee Exclusive Tasting – Malmaison – Fri 27 Nov  More >

Harrogate Holidays Tasting – Hotel du Vin – Fri 27 Nov  More >

Inverness Exclusive Tasting – Kingsmills Hotel – Fri 27 Nov  More >

Newcastle Exclusive Tasting – The Caledonian Hotel – Fri 27 Nov  More >

Wokingham Exclusive Tasting – Cantley House Hotel – Fri 27 Nov  More >

St Andrews Day – with Robin Laing – The Vaults – Mon 30 Nov  More >

FREE MEMBER ENTERTAINMENT AT THE VAULTS

Islands & Campeltown Theme Night >  Mon 9 Nov

The Vaults Poker Night >  Mon 16 Nov

Free Live Music >  Mon 23 Nov

Browse All Tastings >

OLD AND RARE TASTING: WHISKY ONLINE AUCTIONS

Whisky Online Auctions’s Specialist Angus MacRaild will be presenting seven old and rare bottles at The Vaults on Friday 20 November, talking about bottle valuation, the allure of old bottlings and the history and collect-ability of the SMWS bottlings. Call 01253 620376 to book.  More details & booking >

The Scotch Malt Whisky Society, The Vaults, 87 Giles Street, Leith EH6 6BZ Contact:mailto:sales@smws.comor call 0131 555 2929 (Mon-Fri 9am-4.45pm). Visit the Society at here for membership information

This is your chance to join and to take advantage of their great offers!

Spot the SMWS bottles in this amusing You Tube video

Kilchoman 2008 Vintage & PX Finish ImpEx Exclusive are now in!

Established in 2005, Kilchoman  is one of the smallest distilleries in Scotland. Based on a farm on the rugged west coast of Islay, Kilchoman was the first distillery to be built on the island for 125 years. Kilchoman displays all that is great about the grass-roots traditions of Scotch whisky distilling. As well as being one of only a handful of distilleries still practicing floor malting, barley is also grown on the farm, making Kilchoman the only distillery to complete all parts of the whisky making process on site. Kilchoman truly is Islay’s farm distillery – from barley to bottling.

Kilchoman 2008 Vintage 46% ABV

This is Kilchoman’s first ever seven year old single malt, the most mature expression to be released by the Islay distillery since its establishment in 2005. The Limited Edition 2008 Vintage is a vatting of fresh ex American bourbon barrels filled in July 2008 and bottled in August 2015. This latest release is a continuation of Kilchoman’s by-annually released Vintage range, the distillery having previously bottled 2006 and 2007 Vintages. Anthony Wills, Kilchoman Founder and Managing Director; ‘The 2008 Vintage is a classic bourbon barrel aged Kilchoman however the additional maturation has added layers of soft fruit and sweetness not seen in previous releases.’    SRP $100/btl

Kilchoman PX Sherry Cask Finish (#680/2010) ImpEx Exclusive 57.2% alc

This is a single cask release initially matured in an ex-Bourbon barrel before being transferred into a Pedro Ximenez Sherry cask for a 4 month finishing period, prior to being bottled at cask strength. ImpEx Exclusive.  SRP $140/btl

Please feel free to reach out for more detail on both bottlings: office@impexbev.com

The Whisky Exchange Whisky Show 2015 – Generations Mortlach 75 Years Old by Gordon & MacPhail

Gordon & MacPhail (G&M) have hit the headlines by releasing two exceptionally old and rare whiskies from Mortlach – a 70 Year Old launched at Edinburgh Castle in 2010, and a 75 Year Old that first appeared this autumn, billed by G&M as ‘the world’s most exclusive single malt whisky’.

The four G&M Mortlachs shown at the first Whisky Show Masterclass of 2015 (Image © Simon J Hanna)

The latter was the star attraction at the first Masterclass of the 2015 Whisky Exchange Whisky Show, hosted by G&M sales director Stephen Rankin and ably assisted by whisky writer Charlie MacLean. Four Mortlachs were shown at the tasting:

• Mortlach 12 Year Old (Bot. 1970s)
• Mortlach 1938 (Bot. 1980s)
• Mortlach 1954
• Mortlach 1939 75 Year Old

Charlie opened proceedings with a little white lie (‘I’ve no idea what we’re tasting this morning… oh, it’s the Mortlachs!’) as we started with the 12 Year Old:

MORTLACH 12 YEAR OLD (BOT. 1970S), 40% ABV

Nose: Haunting aromas of leather books, flowers and violets, sweet spice and wax jackets, along with orange, honey and pot pourri. Quite a nose for a relatively young dram.

Palate: Rich honeyed fruit, stewed peaches, then more savoury notes of leather and wood polish. Soft and faintly smoky, with a rich mouthfeel.

Finish: Soft and rich, with the stone fruit lingering.

Comment: What a delightful whisky. Intense and heady, with such character.

Stephen and Charlie shared some of the history of Mortlach, which was the first distillery to open in Dufftown, in 1823, and would remain the only one until William Grant, who worked at Mortlach for 20 years, founded Glenfiddich in 1886. Charlie then did his best to explain Mortlach’s fiendishly complicated distillation style, known as the ‘2.81 process’, which uses six stills, all of different sizes, with some wash distilled twice, some three times and some four times.

Charlie said: ‘It takes a stillman at Mortlach a whole year to understand the process. It makes for a very heavy-style spirit, and one that was known as “The Beast of Dufftown”.’

On to our second whisky, distilled in 1938 and matured in sherry casks for 47 years:

MORTLACH 1938 (BOT. 1980S), 40% ABV

Nose: Rich and sweet, with tempting aromas of cinder toffee, chocolate and nut brittle. Big and generous, again with a hint of smoke, and plenty of dried fruit. A touch vegetal.

Palate: Creamy and peppery with some candied orange, blue cheese and tingling spiciness. A whole-hearted dram, with raisins, currants, cinnamon and nutmeg contrasting beautifully with the edgier peppery notes.

Finish: Warm spices coats the mouth, with the sweetness gradually fading.

Comment: A fascinating dram. I’m not sure that water does this whisky any favours; it stands perfectly well on its own.

Charlie was certainly a fan: ‘I could easily drink a bottle of it.’

We jumped forward to the 1950s for the third dram of the day, a 58-year-old bottled in 2012 and matured in Spanish oak:

MORTLACH 1954 (BOT.2012), 43% ABV

Nose: A totally different beast from the previous whisky, this has big, hearty aromas of cured meat, leather books and coal fires. Savoury and sweet, this is gutsy and brave.

Palate: Softer and fruitier than on the nose, this has warm, heady notes of apricots, sweet spice and dried orange peel. Quite dry, with a touch of smoke (again). Then some dark chocolate arrives, enriching the mouthfeel.

Finish: Rich and full, with orange and apricot notes lingering.

Comment: So, so different to the first two whiskies, but none the worse for it. This is how I think of Mortlach: a big, full-throttle dram but with an extra dimension that softens the spirit and adds layers of complexity.

The three whiskies tasted so far all impressed, but the one everyone had been waiting for was ready. Seventy-five years in the making, this Mortlach was distilled on 17 November 1939, and finally bottled at 44.4% ABV in 2015:

GENERATIONS MORTLACH 75 YEARS OLD, 44.4% ABV

Nose: Where to start? Savoury and creamy at first, with Stilton and salami, then walnuts and stone fruit. There’s a refreshing flinty, wet-stone note lurking in the background, as well as some soft floral notes, and toffee sweetness.

Palate: Layer upon layer of flavour – honeyed fruit, orange oil, peaches, then rich notes of toffee and woody spice. Rich and mouthfilling, but clean, not overpowering.

Finish: Rich treacle toffee and malt is the main characteristic, with the spices providing an aromatic backdrop.

Comment: I was lucky enough to try the 70 Year Old in Edinburgh back in 2010, and I was struck at the time at how fresh and sprightly the whisky seemed. Well, this even older dram is no different, and it demonstrates perfectly how the right barrel can transform a spirit. There is plenty of wood influence in the whisky, but it’s not overdone, and the freshness is staggering for such a venerable bottle.

Charlie likened the 75 Year Old to ‘an actress’s dressing room’, describing the whisky as the ‘Ingrid Bergman of single malts’. And with that dramatic cinematic analogy, the opening Masterclass of this year’s Whisky Show came to a close. The Beast of Dufftown was well and truly tamed…

The latest article on the Whisky Barrel website about Carsebridge 42yo can be read by clicking HERE

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