Archive for 2015

A Rare & Exclusive Bottling of Linkwood at Abbey Whisky – Scotch Whisky News 

AA Abbey

Linkwood 1998 Côte Rôtie Wood Finish

AA Linkwood

“Côte Rôtie, in the Rhône Valley, has some of the oldest vineyards in France and is famed for full-bodied, richly coloured red wines.” A rare and exclusive bottling of Linkwood, finished in Côte Rôtie wine casks. Distilled in 1998 and matured for over 16 years in total before being bottled in 2015 by Gordon & MacPhail for their Private Collection series.

£63.84

Ralfy Publishes Whisky Review #560 – Scotch Whisky News

Ralfy_zpsf0666f22

www.ralfy.com heads a few miles south of Dublin to meet Saint Kevin with Whisky Review 560Glendalough Double Barrel whiskey @ 42%vol:

MAKER’S MARK® INTRODUCES MAKER’S MARK PRIVATE SELECT™ BARREL PROGRAM – American Whiskey News

AA Beam 1

MAKER’S MARK® INTRODUCES MAKER’S MARK PRIVATE SELECT™ BARREL PROGRAM

Loretto, KY (October 6, 2015) – Maker’s Mark® is bringing real innovation to the bourbon industry with a first-of-its-kind barrel program, Maker’s Mark Private Select™. The new experience will allow retail customers to “make their own Maker’s™” by finishing fully-matured cask strength Maker’s Mark® Bourbon in a single barrel made up of their custom selection of oak staves. The program will kick off in limited release in November 2015, with bottled product available for sale by retail participants beginning March 2016.

Through the Maker’s Mark Private Select™ Experience, participants will have the opportunity to spend an immersive and educational day at the historic Maker’s Mark Distillery in Loretto, KY, where they will roll up their sleeves and mirror the process used by Chairman Emeritus Bill Samuels, Jr. when he created Maker’s 46® in 2010.

“This innovative process of creating a personal expression of Maker’s Mark® allows the customer to create a bourbon that wanders in some intriguing ways from our traditional taste profile, while still being distinctively Maker’s Mark®,” stated COO Maker’s Mark Distillery, Rob Samuels. “We’ve never before given anyone this kind of access or opportunity to create their favorite version of Maker’s™, but we’re excited to see what folks come up with and how they like to make their Maker’s™ when given the chance.”

As with Maker’s 46®, Maker’s Mark Private Select™ will start with fully-matured Maker’s Mark® straight out of the barrel. Participants will receive an in-depth immersion that illustrates the essential role that wood plays in the taste of bourbon, and will select their preferred combination of five types of wood staves with which to finish their custom Maker’s™ expression. This collection of oak staves – each accentuating different flavors found in fully-matured Maker’s Mark® – includes Baked American Pure 2, Seared French Cuvee, Maker’s 46®, Roasted French Mocha, and Toasted French Spice. With 1,001 possible stave combinations, participants can create a customized finish and taste profile that is uniquely their own.

After aging for nine additional weeks in a single barrel with the participants’ custom stave combination, the Maker’s Mark Private Select™ bourbon will be bottled, corked and dipped at cask strength with details such as proof and stave combinations handwritten on the label.

Maker’s Mark Private Select™ Program will be available to Kentucky and Illinois based retailers in its first year and will be expanded to additional markets in 2016.

About Maker’s Mark® Bourbon
In 1954, at a small Victorian distillery in Loretto, Kentucky, Bill Samuels, Sr., created one of the finest Kentucky Bourbons. He decided to make his whisky in small-batches of 19 barrels, developed a proprietary barrel char to enhance the softness and sweetness of his whisky, and then rotated each barrel by hand to ensure exposure to consistent temperatures throughout the warehouse, and, ultimately, he aged each barrel to taste. Today, Maker’s Mark® makes its bourbon the same way its founder, Bill Samuels, Sr., did over 60 years ago, in small batches by craftsmen who hand-dip each bottle. Maker’s Mark® Bourbon (45% alc./vol.), Maker’s 46® (47% alc./vol.) and Maker’s Mark® Cask Strength™ Bourbon Whisky, (54%–57% alc./vol.) are distilled, aged and bottled by the Maker’s Mark Distillery, Inc., in Loretto, Kentucky. In 1980, the distillery was designated a National Historic Landmark, becoming the first distillery in America to be so recognized, and has also been decreed as the “world’s oldest operating bourbon whisky distillery” by Guinness World Records®. The Maker’s Mark Distillery is one of the Commonwealth of Kentucky’s most popular tourist destinations, attracting hundreds of thousands of visitors annually. For more information, please visit the Maker’s Mark® website (http://www.makersmark.com/).

WE MAKE OUR BOURBON CAREFULLY.  PLEASE ENJOY IT THAT WAY.

Maker’s Mark®, Maker’s Mark® Cask Strength and Maker’s 46® Bourbon Whisky, 45-57% Alc./Vol. ©2015 Maker’s Mark Distillery, Inc., Loretto, KY.

Bunnahabhain 22 Year Old 1991 Old & Rare Islay Single Malt Scotch Whisky – Scotch Whisky News

Bunnahabhain 22 Year Old 1991 Old & Rare

Islay Single Malt Scotch Whisky

 AA bunnahabhain-22yo-old-rare

$272.26

Bunnahabhain 22 Year Old 1991 vintage Islay single malt Scotch whiskey. Single cask hogshead #10853 bottled September 2014 by Hunter Laing & Co. for the Old & Rare Platimum Selection. 239 bottles.

This light golden coloured whisky has a mellow sweet nose of sultanas, raisins, bakewell tarts and vanilla toffee with just a trace of peat. It is rich and creamy smooth on the palate, sweet initially with honeycomb then bitter almonds and a whiff of peat smoke. The finish is long and dry with an oaky, smoky aftertaste.

Bunnahabhain Distillery was established in 1881 on the north eastern tip of the Isle of Islay by the shore of Bunnahabhain Bay and overlooking the Sound of Islay. All the building materials were transported by puffer and unloaded at the distillery pier. Now tucked away at the end of the single track ‘main’ road with spectacular scenery all the way. Bunnahabhain Distillery is equipped with four huge pear shaped stills and produces Scottish malt whisky which is released in blends and single malts. Visitors are welcomed at the distillery visitor centre and distillery cottages are available for holiday lets. A participant in Feis Ile, the annual Islay Festival of Malt and Music.

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THE PLOUGH REVEALS EXTENSIVE WHISKY LIST AHEAD OF ’NEXT DOOR AT THE PLOUGH’ LAUNCH – Whisky News

AA The Plough2

THE PLOUGH REVEALS EXTENSIVE WHISKY LIST AHEAD OF ’NEXT DOOR AT THE PLOUGH’ LAUNCH 

The Plough in Harborne has revealed an extensive new whisky menu ahead of the launch of ’Next Door at The Plough’ which will see the arrival of a dedicated whisky bar. The £750k project will see the popular neighbourhood pub on Harborne High Street add a new first floor extension which will be home to two new private dining and meeting rooms whilst extending its ground floor by 40 covers.

The new menu which will launch mid-November to coincide with the opening of ‘Next Door at The Plough’ takes in over 100 whiskies. The new list builds on The Plough’s already impressive whisky offering with 22 variations from the USA, 13 from Japan, 40 Scotch whiskies and 24 new world whiskies. Additions to the list include Smogen the Sherry Project, hand crafted in a young, independent distillery in Sweden and The Oamaruvian 16 year 1999 Double Wood which takes its moniker from the fact it has been aged for six years in American ex-bourbon casks and ten years in red wine casks. Another highlight on the list is the Redemption Rye Barrel Proof which has been matured for 6 years and bottled at barrel proof in the USA.

Adam Johnson, Director at The Plough, said, “We get really excited about showcasing lesser known whiskies and ales whilst encouraging people to try something new at The Plough.  The launch of ‘Next Door’ has given us a platform from which to enhance The Plough experience whilst allowing us to develop our menu and product range even further. The new menus will complement our existing drinks range which takes in an array of hand-crafted spirits, including artisan vodkas and rums, to name a few.”

Whisky prices on the list start from £3.30 and go up to £22.

About The Plough 

The Plough, Harborne has been serving fresh home-cooked food and the best coffee and Sunday lunch in the neighbourhood for 11 years.  Established in 2003 The Plough has undergone extensive renovation since its launch boasting a quirky and eclectic interior and an ‘outdoor lounge’ that is airy, light and unrestricted by season.  With a focus on quality and provenance, ingredients are carefully sourced locally to minimise the environmental ‘tread’ of the business where possible. No stranger to accolades The Plough has been recognised for its coffee, Sunday lunch and interior – named by the Independent as ‘best coffee shop’, celebrated by The Times for the best Sunday Lunch in the region and awarded the ‘Best Restaurant / Bar Design’ at the Northern Design Awards.

The Plough, 

21 High Street

Harborne 

B17 9NT

Follow The Plough story here: 

Instagram : @ploughstagram

Twitter : @PloughHarborne

Facebook : The Plough Harborne

AA The Plough 2

NEXT DOOR AT THE PLOUGH WHISKY LIST 

Scotch whisky

Speyside

Knockandoo 12 year single malt                                                        

The Glenroths                                                                                                       

Benromach Organic single malt                                                           

Miltonduff batch 1 single malt                                                              

Glenfarclas 105 cask strength                                                            

Aberlour A’bunadh batch 50                                               

Aultmore 12 year old                                                                                           

Benrinnes 23 year old                                                                                

Dailuaine 16 year old – Flora + Fauna                                  

Inchgower 14 year old Flora + Fauna                             

Longmorn 16 year old single malt                                         

Strathisla 19 year old                                                                                            

Tormore 16 year old                                                                                              

Highland 

Balblair 03 single malt                                                                                     

Old Pulteney           12 year old                                                                            

Glencadam 10 year old                                                                                         

Edradour 11 year old Burgundy finish                   

Ben Nevis 15 year old 1998 ( cask 587 )                              

Deanston Virgin Oak                                                                                           

Edradour 2003 Bourbon cask 9th release                                   

AnCnoc 18 year old single malt                                                                    

Lowland

Cameron Brig single grain                                                          

Auchentoshan classic single malt                                        

Glenkinchie 2000 single malt                                               

Islay 

Compass box, the peat monster                                          

Bruichladdich the laddie classic, single malt       

Ardbeg 10 year old single malt                                                            

Caol Ila cask strength                                                                                       

Lagavulin 1998 Pedro Ximenez Cask                                      

Port Askaig 15 year old single malt                                      

Bruichladdich 15 year old 1st edition                                     

Laphroaig Quarter cask                                                                                                                                                

Campletown

Glen Scotia 12 year old                                                                         

Kilkerran work in progress – sherry wood                            

Islands

Highland Park, Macphial’s 8 year  single malt     

Tobermory 15 year old single malt                                        

Blends 

Pigs Nose 5 year                                                                                                  

Hankey Banister heritage                                                                  

Compass box, Great King st Blend                                       

Monkey Sholder                                                                                               

American 

Bourbon

Basil Haydon                                           Kentucky                

Hudson Baby Bourbon                            New York                               

Evan Williams single barrel   Kentucky                       

Elijah Craig Kentucky straight                Kentucky

Rowan’s Creek                                       Kentucky                     

Hudson Four Grain                 New york           

Koval Bourbon                                        Illinois                                  

Dry Fly Bourbon 101                               Washington                            

Woodford Reserve Four wood                Kentucky

1776 Straight Bourbon                            Kentucky                

Rye 

Few Rye Whisky                                                     Illinois                    

Copper Fox Rye                                                      Virginia              

High West Double Rye                                            Utah                        

Corsair Ryemageddon                                            Kentucky

Hudson Manhattan Rye                           New York               

Pow Wow, Botanical Rye                        Pennsylvania         

Redemption Rye Barrel Proof Kentucky

Sonoma Country Rye                                              California               

Wheat Whisky

Roughstock Montana Spring Montana                 

Single malt

Wasmund’s                                                             Virginia                               

Flavored

Rocky Mountain Blackberry    Colorado              

White Dog

Corsair Wry Moon                                   Kentucky                

Japan

Nikka Coffey Grain whisky                                                                 

Ichiro’s Malt and Grain                                                                                          

Togouchi Premium Blended whisky                                      

Nikka Coffey Malt whisky                                                                       

Suntory Hibiki 12 year old Blended whisky           

Nikka Yoichi 10 year old                                                              

Suntory Hakushu 12 year old single malt                           

Nikka from the Barrel                                                                                           

Nikka Pure Black Malt                                                                                           

Chichibu 2009 the floor malted                                                             

Suntory The Yamasaki 18 year old single malt    

Miyagikyo 10 year old single malt                                 

Miyagikyo 12 year old single malt                                         

Canada

Pendleton Blended Canadian whisky                                    

Potter 24 year old Indian Corn whisky                  

Irish 

Teeling small batch                blended whisky                     

Tyrconnell single malt                                                                                        

The Wild Geese single malt                                                                  

Titanic Blend 5 Year Old Belfast Distillery                            

Glendalough 7 Year Old                                                                        

English 

The English whisky company chapter 6                              

The English whisky company chapter 13                        

Wales 

Penderyn Madeira Cask single malt                                   

Penderyn Sherry Wood Single malt                                      

Australia 

Sullivans Cove Double Cask  – Tasmania                             

Lime burners M104  – Western Australia                            

New Zealand           

Milford 15 year old  single malt                                                             

The Oamaruvian 16 year Double wood 1999     

France     

Armorik single malt                                                                                         

India 

Amrut Fusion Single Malt                                                                 

Holland

Millstone 100 month old rye                                                                

Millstone  5 year old lightly peated                                        

Germany

Slyrs single malt                                                                                                  

Sweden

Mackmyra single malt                                                                                        

Smogan the sherry project                                                                   

Svenska Eldvatten Vintage 1994 blended scotch

Finland

Teerenpeli  Kaski single malt                                                            

English Whisky: Introducing Chapter 10 – English Whisky News

AA Chpt 10

A New Release From The English Whisky Co.

Introducing Chapter 10

Today sees the second ever release of chapter 10 first released in 2010.

This incredibly special and rare whisky started its life maturing in an olorosso cask. The end result is an incredible rich and dry single malt whisky.

TASTING NOTES

NOSE:
Quite heavy with raisins and dried fruit. Rich fruit cake, christmas pudding with wine gums, dates with a hint of marzipan. A delicate waft of aniseed breezes in after a while.

TASTE:
Again very fruity, rosehip syrup. Citrus fruits. Full bodied and quite chewy with a long, fruity finish. Very dry.

BUY NOW £49.99

AA Chpt 10.1

Back in Stock at K&L California – Scotch Whisky News

kl_logo_trans

Scotland

Auchentoshan Three Wood Single Malt Whisky 750ml $59.99

Bunnahabhain Ceobanach Peated Single Malt Whisky 750ml  $84.99

Bunnahabhain Toiteach Peated Single Malt Whisky 750ml $65.99

Deanston 12 year old Un-chillfiltered Single Malt Whisky 750ml  $49.99

Glendronach Cask Strength Batch #2 Single Malt Whisky 750ml  $89.99

Isle of Jura 16 Year Old Single Malt Whisky 750ml  $62.99

Longrow 18 year old, Campbeltown Single Malt Whisky 750ml (Previously $200)  $179.99

Old Pulteney 12 year old Single Malt Whisky 750ml  $36.99

Springbank 12 Year Old Cask Strength Single Malt Whisky 750ml  $84.99

K&L Wine Merchants
http://www.klwines.com
Phone: 877-KLWines (toll free 877-559-4637)
Email: wine@klwines.com
San Francisco, Redwood City, Hollywood CA

KL-emailheader

 

Scotch Malt Whisky Society “NOVEMBER NIPPER UPDATE: NEW JOYS TO SHARE” – Scotch Whisky News

AA SMWS Fireside

NOVEMBER NIPPER UPDATE: NEW JOYS TO SHARE

Chilly fingers and toes are almost guaranteed this week as we venture out for fireworks in the frosty evenings. And although bonfires are great, so is coming back inside from the cold for a warming treat. We’ve selected four brand new online bottlings just for the grown-ups: out-comfort mulled wine with Sugar and spice (55.27) and outclass Mr Bond with Shaken not stirred (46.29). Missed out on the Nipper case last week? We’ve put together a Sharing Case featuring all four new bottlings to get you through the start of the party season – enjoy!

Sharing Case – NEW TODAY

These six whiskies highlight the mouth-watering variety of flavours and taste sensations found in the Society’s malts – and all for only £329!
7.113, 55.27, 44.29, 26.112*, 85.31 & 9.96

BUY >

Young & spritely

46.29

Shaken not stirred
Young Bond prepared his cocktail: mint, Gomme syrup, cherry and violet. An arrangement of flowers with Fox Glacier mints, chocolate chip ice cream, salted limes. The perfumed scent of some beauty lingered…  £52.60  Buy >

26.112

Sherbety, spritzy and vivacious*
The nose is sherbety and vivacious – Beech Nut, American Cream Soda, ginger beer, jasmine rice, pizza in a bike shop, Liquorice Allsorts and Chupa chups. The lively, lip-nipping palate has Fisherman’s Friends, peppermint tea, lemonade, raspberry…
More >

Sweet, fruity & mellow

85.31 A toy shop in an orange grove  Buy > £46.80

Spicy & sweet – 
55.27

Sugar and spice
Sweet toffee cake with sugar syrup to begin, then Cherry Ripe bars, old leather and copper coins. Sweet chilli spice, charcoal and mint julep on the palate. On reduction – toasted herbs, ginger, cardamom…  £54.50  Buy >

9.96

Refined and gentle, with a little kick  Buy >£87.20

Old & dignified – 

7.113

Takes you to another place

French Dijon mustard, Italian candied plum gelee, Russian pickled watermelons and a food market in Singapore. Old, yes. Dignified, maybe? Eccentric, definitely! £95.20 Buy >

Browse Latest Outturn >
Browse All Bottlings >

The Scotch Malt Whisky Society, The Vaults, 87 Giles Street, Leith EH6 6BZ Contact:mailto:sales@smws.comor call 0131 555 2929 (Mon-Fri 9am-4.45pm). Visit the Society at here for membership information

This is your chance to join and to take advantage of their great offers!

Spot the SMWS bottles in this amusing You Tube video

BALLANTINE’S LAUNCHES FIRST 21 YEAR OLD SIGNATURE OAK EDITION EXCLUSIVE TO GLOBAL TRAVEL RETAIL – Scotch Whisky News

AA Ballantine's 21

BALLANTINE’S LAUNCHES FIRST 21 YEAR OLD SIGNATURE OAK EDITION EXCLUSIVE TO GLOBAL TRAVEL RETAIL

Ballantine’s, the No.2 Scotch whisky in the world, has unveiled Ballantine’s 21 Year Old Signature Oak Edition – European Oak, the first of two new limited editions exclusive to Global Travel Retail. The release of an additional Signature Edition created with American oak will follow to complete the special pair of bottlings, making each a collector’s item for whisky enthusiasts.

The Signature Oak Edition – European Oak has been skilfully crafted by Ballantine’s Master Blender Sandy Hyslop and showcases the characteristics and flavours that European oak contributes to the original 21 Year Old blend.

Ensuring this newest expression stays true to the award-winning taste profile of Ballantine’s 21 Year Old, selected whiskies have been matured in quality sherry casks of European oak. Larger than American oak casks, these vessels help to deliver a unique flavour due to their effect on the ageing process.

Ballantine’s Master Blender Sandy Hyslop commented: “I nose each and every cask to ensure a balance between the liquid and the wood, something George Ballantine – a pioneer in the art of maturing whisky in quality casks – would have approved of. With the Ballantine’s 21 Year Old Signature Oak Editions, I wanted to pay tribute to our founder and release expressions that demonstrate to consumers how cask maturation and oak influence transform our whisky. Providing a rich taste profile, the European oak has enhanced the notes of raisin, fruitcake, sherry and spice within the 21 Year Old blend so I am certain that it will become a must-have addition to the cabinet of selective whisky collectors.”

Peter Moore, Global Brand Director for Ballantine’s, added: “The Signature Oak Editions will engage consumers with an interesting journey across different types of cask maturation. Supporting the launch of the Ballantine’s 21 Year Old Signature Oak Edition – European Oak, our Global Travel Retail displays will highlight different elements that consumers can relate to. We will focus on colour, taste and smell to showcase how European oak casks produce a very specific effect on our selected malts, enhancing the quality and personality of our whisky.

“Consumers purchasing through Global Travel Retail are looking for innovation and uniqueness beyond what they can buy in domestic markets. I’m confident that Ballantine’s fans and whisky connoisseurs alike will enjoy the Ballantine’s 21 Year Old Signature Oak Edition – European Oak and look forward to our next launch to complete this special collectors’ set.”

Available in Global Travel Retail, the Ballantine’s 21 Year Old Signature Oak Edition – European Oak is bottled at 40% ABV and available to purchase at an RRP of $225 USD. The release of the Signature Oak Editions builds on the success of the Ballantine’s 17 Year Old Signature Distillery Editions, launched in 2012, which paid tribute to four key signature malts in the 17 Year Old blend and the distilleries that produce them.

 AA Ballantines 21 Bottle

About Ballantine’s
Ballantine’s is the No.1 Scotch whisky in Europe and the No.2 Scotch whisky in the world with the range selling over 70 million bottles a year worldwide. Ballantine’s has won more than 130 trophies and medals at international competitions in the past 10 years for its outstanding quality, as a result of its unique richness of character and perfect balance. The range, from Ballantine’s Finest to the exclusive 40 Year Old, is the most extensive in the world of Scotch and is maintained by Master Blender Sandy Hyslop, continuing the brand’s tradition of Master Blenders that dates back to 1827. In 2013, Ballantine’s continued its innovative approach by launching Ballantine’s Brasil, a spirit drink made from selectively cask steeping Scotch whisky with Brazilian lime peel.
www.ballantines.com

@Ballantines

About Chivas Brothers
Chivas Brothers is the Scotch whisky and premium gin business of Pernod Ricard, the world’s co-leader in wines and spirits. Chivas Brothers’ award-winning portfolio features some of the world’s most revered Scotch whisky brands including Chivas Regal, the world’s first luxury whisky and the No.1 Scotch whisky in China; Ballantine’s, Europe’s No.1 Scotch whisky; The Glenlivet, the world’s No.1 single malt whisky; and Royal Salute, the world’s only exclusively prestige Scotch whisky range. The portfolio also includes two of the world’s leading English gins – Beefeater, the world’s most awarded premium gin, and Plymouth gin – plus a selection of highly acclaimed single malt whiskies, including Aberlour, Longmorn, Scapa, Strathisla and Tormore. The range is completed by a collection of blended Scotch whiskies operating in many of the world’s key whisky markets which includes 100 Pipers, Clan Campbell, Something Special and Passport Scotch.
www.chivasspirit.com

@ChivasNewsRoom

About Pernod Ricard
Pernod Ricard is the world’s co-leader in wines and spirits with consolidated Sales of € 8,558 million in 2014/15. Created in 1975 by the merger of Ricard and Pernod, the Group has undergone sustained development, based on both organic growth and acquisitions: Seagram (2001), Allied Domecq (2005) and Vin&Sprit (2008). Pernod Ricard holds one of the most prestigious brand portfolios in the sector: Absolut Vodka, Ricard pastis, Ballantine’s, Chivas Regal, Royal Salute and The Glenlivet Scotch whiskies, Jameson Irish whiskey, Martell cognac, Havana Club rum, Beefeater gin, Kahlúa and Malibu liqueurs, Mumm and Perrier-Jouët champagnes, as well Jacob’s Creek, Brancott Estate, Campo Viejo, Graffigna and Kenwood wines. Pernod Ricard employs a workforce of approximately 18,000 people and operates through a decentralised organisation, with 6 “Brand Companies” and 80 “Market Companies” established in each key market. Pernod Ricard is strongly committed to a sustainable development policy and encourages responsible consumption. Pernod Ricard’s strategy and ambition are based on 3 key values that guide its expansion: entrepreneurial spirit, mutual trust and a strong sense of ethics. Pernod Ricard is listed on Euronext (Ticker: RI; ISIN code: FR0000120693) and is part of the CAC 40 index.
www.pernod-ricard.com

TASTE TAKES CENTRE STAGE IN BALLANTINE’S NEW ABOVE-THE-LINE CAMPAIGN “TRUE TASTE LASTS LONGER” – Scotch Whisky News

ballantines-30-year-old-atl-visual

TASTE TAKES CENTRE STAGE IN BALLANTINE’S NEW ABOVE-THE-LINE CAMPAIGN “TRUE TASTE LASTS LONGER”

Ballantine’s, the No.1 Scotch whisky in Europe and the world’s No.2, has unveiled a bold new above-the-line campaign that communicates the whisky’s distinctive long finish and commitment to providing authentic experiences that stay true to the brand’s ethos. True Taste Lasts Longer will cement Ballantine’s position at the forefront of the Scotch whisky industry, continuing to resonate and engage with the brand’s discerning and contemporary audience.

Returning to the original values set down by founder George Ballantine, the above-the-line campaign visually illustrates the exceptional qualities that go into producing every bottle of Ballantine’s – from the superior quality of the raw ingredients and the bold, pioneering visual identity that is synonymous with Ballantine’s, through to the renowned long finish of the whisky.

Breathing life into the new campaign, photographer Shinichi Maruyama has curated the flowing whisky motif that dominates the True Taste Lasts Longer out of home visuals. Drawing on his experience in capturing movement, colour and texture through his energetic art style, Maruyama has evoked the taste that Ballantine’s whisky leaves on the palate with a series of abstract designs. The process saw Maruyama experiment with Ballantine’s whisky, throwing liquid and capturing its movement in space.

Video edits created for the campaign take Maruyama’s abstract exploration of Ballantine’s long finish even further. A man enjoying Ballantine’s with friends is seen to experience the true depth of character that comes with each sip, illustrated through a montage of elemental and emotive motifs.

Peter Moore, Ballantine’s Global Brand Director, comments: “Ballantine’s is a truly global Scotch whisky that speaks to a diverse audience worldwide through its extensive portfolio, so our whisky deserves an above-the-line campaign that can effectively communicate its quality and craftsmanship across all cultures and demographics. True Taste Lasts Longer realises this ambition, uniting our portfolio of award-winning whiskies with one visual identity. We are extremely excited to launch this campaign and continue to inspire whisky enthusiasts throughout the world with the unique taste of Ballantine’s.”

True Taste Lasts Longer launches in Brazil on 15th October followed by a global roll-out. For more information visit http://www.staytruestories.com/

About Ballantine’s

Ballantine’s is the No.1 Scotch whisky in Europe and the No.2 Scotch whisky in the world with the range selling over 70 million bottles a year worldwide. Ballantine’s has won more than 130 trophies and medals at international competitions in the past 10 years for its outstanding quality, as a result of its unique richness of character and perfect balance. The range, from Ballantine’s Finest to the exclusive 40 Year Old, is the most extensive in the world of Scotch and is maintained by Master Blender Sandy Hyslop, continuing the brand’s tradition of Master Blenders that dates back to 1827. In 2013, Ballantine’s continued its innovative approach by launching Ballantine’s Brasil, a spirit drink made from selectively cask steeping Scotch whisky with Brazilian lime peel.

www.ballantines.com

@Ballantines

About Chivas Brothers

Chivas Brothers is the Scotch whisky and premium gin business of Pernod Ricard, the world’s co-leader in wines and spirits. Chivas Brothers’ award-winning portfolio features some of the world’s most revered Scotch whisky brands including Chivas Regal, the world’s first luxury whisky and the No.1 Scotch whisky in China; Ballantine’s, Europe’s No.1 Scotch whisky; The Glenlivet, the world’s No.1 single malt whisky; and Royal Salute, the world’s only exclusively prestige Scotch whisky range. The portfolio also includes two of the world’s leading English gins – Beefeater, the world’s most awarded premium gin, and Plymouth gin – plus a selection of highly acclaimed single malt whiskies, including Aberlour, Longmorn, Scapa, Strathisla and Tormore. The range is completed by a collection of blended Scotch whiskies operating in many of the world’s key whisky markets which includes 100 Pipers, Clan Campbell, Something Special and Passport Scotch.

www.chivasbrothers.com

@ChivasNewsRoom

About Pernod Ricard

Pernod Ricard is the world’s co-leader in wines and spirits with consolidated Sales of € 8,558 million in 2014/15. Created in 1975 by the merger of Ricard and Pernod, the Group has undergone sustained development, based on both organic growth and acquisitions: Seagram (2001), Allied Domecq (2005) and Vin&Sprit (2008). Pernod Ricard holds one of the most prestigious brand portfolios in the sector: Absolut Vodka, Ricard pastis, Ballantine’s, Chivas Regal, Royal Salute and The Glenlivet Scotch whiskies, Jameson Irish whiskey, Martell cognac, Havana Club rum, Beefeater gin, Kahlúa and Malibu liqueurs, Mumm and Perrier-Jouët champagnes, as well Jacob’s Creek, Brancott Estate, Campo Viejo, Graffigna and Kenwood wines. Pernod Ricard employs a workforce of approximately 18,000 people and operates through a decentralised organisation, with 6 “Brand Companies” and 80 “Market Companies” established in each key market. Pernod Ricard is strongly committed to a sustainable development policy and encourages responsible consumption. Pernod Ricard’s strategy and ambition are based on 3 key values that guide its expansion: entrepreneurial spirit, mutual trust and a strong sense of ethics. Pernod Ricard is listed on Euronext (Ticker: RI; ISIN code: FR0000120693) and is part of the CAC 40 index.

www.pernod-ricard.com


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