ABERLOUR UNVEILS ‘VOICE-O-GRAPH’ IN LONDON – Scotch Whisky News
ABERLOUR UNVEILS ‘VOICE-O-GRAPH’ IN LONDON
Aberlour, the award-winning single malt, has unveiled the next phase of its ‘Made From Experience’ marketing platform in London, ahead of a world tour that started in New York this summer. The Aberlour Voice-o-Graph is a rare vintage recording booth that offers fans of music and single malt Scotch whisky the chance to capture their own experiences on vinyl.
Built in the 1940s, and believed to be one of only two working examples in the world, the Aberlour Voice-o-Graph cuts directly on to a 6″ vinyl and represents one of the earliest forms of recording. From budding musicians to storytellers, to hopeless romantics recording messages of love, the Voice-o-Graph has been used to capture special moments, allowing a lifetime of experiences to be captured in 65 seconds.
Aberlour has partnered with iconic independent record store, Phonica Records in Soho, London, to offer the Voice-o-Graph to the public for two weeks in October, before moving on to Canada and France before its final stop at the Aberlour Distillery. Whisky fans in London will also get the opportunity to sample Aberlour 12 Year Old Double Cask Matured, the rich, sweet and well balanced single malt Scotch whisky that demonstrates the distillery’s exceptional use of ex-Sherry casks.
Nikki Burgess, Global Brand Director for Aberlour, said: “Our ‘Made from Experience’ series reflects our philosophy of harnessing skill, passion and expertise to create uniquely crafted result. Whether it be a velvety smooth single malt or a single edition vinyl pressed in our Voice-o-Graph, we believe in celebrating and facilitating authentic and meaningful experiences.”
The Voice-o-Graph builds on Aberlour’s Global ‘Made from Experience’ series, which last year saw photographer and bassist from Mumford & Sons, Ted Dwane produce an exhibition of photographs – a curation of emotive portraits of people he had met and photographed during his experiences on the road with his band.
The Aberlour Voice-o-Graph will be available free of charge at Phonica Records, 51 Poland Street, London W1F 7LZ from Tuesday 20th October to Monday 2nd November between 11.30am and 7pm Monday – Saturday and from 12.30pm – 5.30pm on Sundays while daily vinyl stocks last.
For more information please visit www.aberlour.com/.
NOTES
Aberlour 12 Year Old Double Cask Matured tasting notes by Master Distiller, Graeme Cruickshank:
Colour: Golden amber with hints of ruby
Nose: Soft and rounded, with fruity notes of red apple
Palate: A fine sherried character, balanced with rich chocolate, toffee, cinnamon and ginger spiciness
Finish: Warming and lingering – sweet and slightly spicy
About Aberlour
Aberlour was founded in 1879 by James Fleming, the Aberlour distillery is located in Scotland, in the heart of Speyside – Scotland’s premier whisky-producing region. Aberlour is a leading single malt Scotch whisky brand in France, the world’s biggest Scotch whisky market. Since 1995 Aberlour has grown strongly and is now the sixth most popular single malt Scotch whisky in the world.
About Chivas Brothers
Chivas Brothers is the Scotch whisky and premium gin business of Pernod Ricard, the world’s co-leader in wines and spirits. Chivas Brothers’ award-winning portfolio features some of the world’s most revered Scotch whisky brands including Chivas Regal, the world’s first luxury whisky and the No.1 Scotch whisky in China; Ballantine’s, Europe’s No.1 Scotch whisky; The Glenlivet, the world’s No.1 single malt whisky; and Royal Salute, the world’s only exclusively prestige Scotch whisky range. The portfolio also includes two of the world’s leading English gins – Beefeater, the world’s most awarded premium gin, and Plymouth gin – plus a selection of highly acclaimed single malt whiskies, including Aberlour, Longmorn, Scapa, Strathisla and Tormore. The range is completed by a collection of blended Scotch whiskies operating in many of the world’s key whisky markets which includes 100 Pipers, Clan Campbell, Something Special and Passport Scotch.
www.chivasspirit.com
About Pernod Ricard
Pernod Ricard is the world’s co-leader in wines and spirits with consolidated Sales of € 8,558 million in 2014/15. Created in 1975 by the merger of Ricard and Pernod, the Group has undergone sustained development, based on both organic growth and acquisitions: Seagram (2001), Allied Domecq (2005) and Vin&Sprit (2008). Pernod Ricard holds one of the most prestigious brand portfolios in the sector: Absolut Vodka, Ricard pastis, Ballantine’s, Chivas Regal, Royal Salute and The Glenlivet Scotch whiskies, Jameson Irish whiskey, Martell cognac, Havana Club rum, Beefeater gin, Kahlúa and Malibu liqueurs, Mumm and Perrier-Jouët champagnes, as well Jacob’s Creek, Brancott Estate, Campo Viejo, Graffigna and Kenwood wines. Pernod Ricard employs a workforce of approximately 18,000 people and operates through a decentralised organisation, with 6 “Brand Companies” and 80 “Market Companies” established in each key market. Pernod Ricard is strongly committed to a sustainable development policy and encourages responsible consumption. Pernod Ricard’s strategy and ambition are based on 3 key values that guide its expansion: entrepreneurial spirit, mutual trust and a strong sense of ethics. Pernod Ricard is listed on Euronext (Ticker: RI; ISIN code: FR0000120693) and is part of the CAC 40 index.
