CHIVAS 12 UNVEILS NEW ‘MADE FOR GENTLEMEN’ BY GLOBE-TROTTER LIMITED EDITIONS – Scotch Whisky News
CHIVAS 12 UNVEILS NEW ‘MADE FOR GENTLEMEN’ BY GLOBE-TROTTER LIMITED EDITIONS
Chivas Regal, the world’s first luxury whisky, is celebrating craftsmanship, generosity and a passion for travel with the launch of the latest instalment in the ‘Made for Gentlemen’ series. Chivas has partnered with renowned British brand Globe-Trotter in the fourth year of the series to design exclusive collectibles for connoisseurs of luxury whisky and adventure.
Containing the newly re-designed Chivas 12 bottle, the Chivas 12 ‘Made for Gentlemen’ by Globe-Trotter limited edition gift tin is inspired by the long tradition of proud travellers applying decorative stickers onto their luggage. Featuring some of the most iconic cities around the world, the bespoke stickers adorning the tin have been hand-drawn by illustrator Andrew Davidson and represent the truly global footprint of Chivas.
To commemorate the partnership, Globe-Trotter has for the first time created a 20” trolley case for the modern gentleman. The Chivas 12 ‘Made for Gentlemen’ by Globe-Trotter Carry-On Case features a colour matched burgundy vulcanised fireboard and customised lining detailing the Chivas signifier.
As the ultimate luggage piece, Chivas and Globe-Trotter have also created the Chivas 12 ‘Made for Gentlemen’ by Globe-Trotter Steamer Trunk. The made-to-order creation is the ultimate luggage piece complete with a mini bar for the perfect service of the modern gentleman’s bottle of Chivas Regal. A bespoke backdrop expressing the modern heritage of both brands lines the trunk interior with additional compartments for suits, watches and other travel essentials. Underlining its authenticity, the design of the trunk nods to the art of whisky making with handles crafted from American white oak in honour of the casks that influence the complexities of Chivas 12 Year Old, and a hand engraved copper plaque made from a retired Scotch whisky still. All proceeds from the sale of the first Chivas 12 ‘Made for Gentlemen’ by Globe-Trotter Steamer Trunk will be donated to The Prince’s Trust charity.
Celebrating iconic global cities and to honour this exclusive partnership, Chivas Regal Global Brand Ambassador, Max Warner, has created the ‘Chivas Maximilian’, a fresh and modern twist on a classic cocktail, the Whisky Mac, and takes inspiration from all four corners of the world.
Richard Black, Chivas Regal Global Brand Director, comments: “Chivas and Globe-Trotter form a natural partnership as two luxury British brands. We are very proud to introduce the fourth Made for Gentlemen partnership and we believe the synergies in our values and expert craftsmanship has resulted in this fine collection of limited editions that we hope will inspire adventurous travellers and spirits connoisseurs around the world.”
The Chivas 12 ‘Made for Gentlemen’ by Globe-Trotter limited edition gift tin is available globally at RRP $40 USD in travel retail. The Chivas ‘Made for Gentlemen’ Carry-On Case is available through Globe-Trotter retail outlets with RRP £950. The Chivas 12 ‘Made for Gentlemen’ by Globe-Trotter Steamer Trunk will be for sale in the Globe-Trotter flagship store in London from October at RRP £12,000 (with all proceeds donated to The Prince’s Trust charity).
Chivas Maximilian
40ml Chivas Regal 12 Year Old
20ml Earl Grey tea (brewed, chilled)
20ml simple syrup
20ml dry red wine
1 small piece of ginger
Garnish:
Star anise + lemon twist, which should be discarded
Method:
Muddle a piece of ginger in a mixing glass.
Add whisky, earl grey tea, and simple syrup, then stir with ice.
Strain over fresh ice.
Gently pour dry red wine on top.
Garnish with star anise, and twist of lemon (discard the peel).
Serve: stirred over ice and strained into a chilled glass with fresh ice
About Chivas Regal
Launched in 1909, Chivas Regal is the world’s first luxury whisky and is considered to be a timeless classic, renowned for style, substance and exclusivity. A truly global brand, Chivas Regal today sells 4.5 million 9L cases annually in more than 150 countries across the globe. Brotherhood, generosity, entrepreneurship and integrity are at the heart of Chivas Regal so in 2008, the brand launched its successful Live with Chivalry campaign, which has inspired Modern Gentlemen in more than 60 countries around the world to pursue success with integrity. The Chivas Regal range includes Chivas 12, Chivas 18, Chivas 25 and the Global Travel Retail exclusive, Chivas Brothers Blend. In October 2014, Chivas Regal announced the addition of a fifth permanent expression in the Chivas Regal family, Chivas Regal Extra, sitting within the super-premium range, positioned between Chivas 12 and Chivas 18.
About Chivas Brothers
Chivas Brothers is the Scotch whisky and premium gin business of Pernod Ricard, the world’s co-leader in wines and spirits. Chivas Brothers’ award-winning portfolio features some of the world’s most revered Scotch whisky brands including Chivas Regal, the world’s first luxury whisky and the No.1 Scotch whisky in China; Ballantine’s, Europe’s No.1 Scotch whisky; The Glenlivet, the world’s No.1 single malt whisky; and Royal Salute, the world’s only exclusively prestige Scotch whisky range. The portfolio also includes two of the world’s leading English gins – Beefeater, the world’s most awarded premium gin, and Plymouth gin – plus a selection of highly acclaimed single malt whiskies, including Aberlour, Longmorn, Scapa, Strathisla and Tormore. The range is completed by a collection of blended Scotch whiskies operating in many of the world’s key whisky markets which includes 100 Pipers, Clan Campbell, Something Special and Passport Scotch. www.chivasbrothers.com
@ChivasNewsRoom
About Pernod Ricard
Pernod Ricard is the world’s co-leader in wines and spirits with consolidated Sales of € 8,558 million in 2014/15. Created in 1975 by the merger of Ricard and Pernod, the Group has undergone sustained development, based on both organic growth and acquisitions: Seagram (2001), Allied Domecq (2005) and Vin&Sprit (2008). Pernod Ricard holds one of the most prestigious brand portfolios in the sector: Absolut Vodka, Ricard pastis, Ballantine’s, Chivas Regal, Royal Salute and The Glenlivet Scotch whiskies, Jameson Irish whiskey, Martell cognac, Havana Club rum, Beefeater gin, Kahlúa and Malibu liqueurs, Mumm and Perrier-Jouët champagnes, as well Jacob’s Creek, Brancott Estate, Campo Viejo, Graffigna and Kenwood wines. Pernod Ricard employs a workforce of approximately 18,000 people and operates through a decentralised organisation, with 6 “Brand Companies” and 80 “Market Companies” established in each key market. Pernod Ricard is strongly committed to a sustainable development policy and encourages responsible consumption. Pernod Ricard’s strategy and ambition are based on 3 key values that guide its expansion: entrepreneurial spirit, mutual trust and a strong sense of ethics. Pernod Ricard is listed on Euronext (Ticker: RI; ISIN code: FR0000120693) and is part of the CAC 40 index. www.pernod-ricard.com


































