September can mean only one thing for Jack Daniel’s fans – the chance to celebrate the birthday of the legendary craftsmen whose name has become synonymous with whiskey lovers all over Australia. To mark the occasion, Jack Daniel’s is toasting the great man with its biggest and most ambitious celebration yet – and it needs the help of Australians to bring it to life!

Because no-one is sure of his exact date of birth, Jack’s birthday is celebrated for the whole month of September, with events getting bigger and bigger every year. In 2014, Jack Daniel’s created the world’s first crowd-sourced bar in Sydney to celebrate Jack’s birthday and honour his craftsmanship, style and uniqueness. This year, it’s being taken to a whole new level with the creation of the world’s first bar built on tour, completely crowd-sourced by fans.

Supported by Mack Trucks Australia, Jack Daniel’s will hit the road this Spring with a regional tour taking in six regional cities and towns across New South Wales and Victoria. Fans will be given the opportunity to join dedicated workshops in each town, build props and furniture for the bar or donate materials/items and make a contribution to the legend of Jack in their own way.

Electricians, carpenters, joiners, technicians, finishers, artists, designers and regular Joes are all being sought to donate their time and expertise to turn the idea into reality. The reward? Whiskey! That’s right fans are literally working for Jack, not to mention a chance to get their hands on an invitation to celebrate Jack’s birthday in style – in the very bar they have helped to build.

Curious and crafty fans can get involved in any of the tour workshop locations including:

• Wollongong – Towradgi Beach Hotel: Thursday, 10 September
• Queanbeyan – Walsh’s Hotel: Friday, 11 September
• Wagga Wagga – Kooringal Hotel: Saturday, 12 September
• Wodonga – Birallee Tavern: Sunday, 13 September
• Shepparton – The Overland Hotel: Monday, 14 September
• Geelong – Grovedale Hotel: Tuesday, 15 September

“The Bar That Jack Built” will be open to the public in Sydney and Melbourne for two three-day Jack Daniel’s birthday extravaganzas at the end of September – Federation Square, Melbourne from 18-20 September, and Parramatta Park, Sydney from 25-27 September.

Marisa Murray, Senior Brand Manager, Jack Daniel’s added, “To celebrate the love that Australians have for Jack and the Jack Daniel’s brand, stemming from the authenticity established by the man himself, we want to give as many fans as possible the chance to make his birthday an unforgettable occasion – that’s why we’re hitting the road!

“We’re calling on whiskey fans, tradies and all-round legends to help us put together “The Bar That Jack Built”, and then celebrate by raising a Jack to Jack this September, making this his biggest and best birthday!”

In addition to those who can help build the bar itself, Jack Daniel’s is also looking for the hottest new bands, singers and entertainers that want to perform at Jack’s bar in Melbourne and Sydney. Of course they will be working for Jack too, in true crowd sourcing style.

To get involved with the campaign and find out more information, head to https://www.facebook.com/JackDanielsAustralia