BALLANTINE’S REVEALS AN ELEGANT  NEW LOOK FOR ITS 12 YEAR OLD EXPRESSION

New bottle reflects the quality and premiumness of the blend 10th Sept 2015

Ballantine’s, Europe’s No.1 Scotch whisky and the world’s No.2 Scotch whisky, has today unveiled an elegant new bottle for its 12 Year Old expression. Rolling out globally from this month, the design evolution demonstrates the quality and super premium cues of Ballantine’s 12 Year Old to appeal to modern whisky enthusiasts.

Following the re-packaging of Ballantine’s Finest in 2013, the brand took inspiration from this to develop a confident new look for its 12 Year Old expression. The designs reinforce the close link between the two expressions while highlighting the natural step between them, as discerning drinkers seek to enter and explore the super premium whisky category with Ballantine’s 12 Year Old.

The new packaging adopts the chevron-shaped label of Ballantine’s Finest, creating a more refined, masculine and eye-catching look on-shelf. The navy colour scheme and the greater prominence of the numeral 12 both emphasize the super premium quality of the 12 Year Old, while the re-positioning of the brand’s crest – the Ballantine’s Grant of Arms – and the Ballantine’s ‘B’ help to create a more modern aesthetic.

Peter Moore, Ballantine’s Global Brand director, commented: “Thanks to its perfectly balanced taste profile, Ballantine’s 12 Year Old has become an award-winning blend with outstanding quality credentials. We are delighted to present a new elegant, super premium pack for the bottle that stays true to the pioneering values of our founder George Ballantine in his relentless pursuit of quality. We’re confident that the new design, which is now in line with Ballantine’s Finest, will encourage consumers to trade up to Ballantine’s 12 Year Old for special occasions as they start their journey through the super premium whisky category.”

The new Ballantine’s 12 Year Old bottle has been successfully received through consumer research* and will be available globally with the same RRP of of 38USD per 1L bottle in Travel Retail or local equivalent.

NOTES

Tested in consumer research in France and Brazil

About Ballantine’s
Ballantine’s is the No.1 Scotch whisky in Europe and the No.2 Scotch whisky in the world with the range selling over 70 million bottles a year worldwide. Ballantine’s has won more than 130 trophies and medals at international competitions in the past 10 years for its outstanding quality, as a result of its unique richness of character and perfect balance. The range, from Ballantine’s Finest to the exclusive 40 Year Old, is the most extensive in the world of Scotch and is maintained by Master Blender Sandy Hyslop, continuing the brand’s tradition of Master Blenders that dates back to 1827. In 2013, Ballantine’s continued its innovative approach by launching Ballantine’s Brasil, a spirit drink made from selectively cask steeping Scotch whisky with Brazilian lime peel.  www.ballantines.com

Twitter @Ballantines

About Chivas Brothers
Chivas Brothers is the Scotch whisky and premium gin business of Pernod Ricard, the world’s co-leader in wines and spirits. Chivas Brothers’ award-winning portfolio features some of the world’s most revered Scotch whisky brands including Chivas Regal, the world’s first luxury whisky and the No.1 Scotch whisky in China; Ballantine’s, Europe’s No.1 Scotch whisky; The Glenlivet, the world’s No.1 single malt whisky; and Royal Salute, the world’s only exclusively prestige Scotch whisky range. The portfolio also includes two of the world’s leading English gins – Beefeater, the world’s most awarded premium gin, and Plymouth gin – plus a selection of highly acclaimed single malt whiskies, including Aberlour, Longmorn, Scapa, Strathisla and Tormore. The range is completed by a collection of blended Scotch whiskies operating in many of the world’s key whisky markets which includes 100 Pipers, Clan Campbell, Something Special and Passport Scotch.  www.chivasbrothers.com

Twitter @ChivasNewsRoom

About Pernod Ricard
Pernod Ricard is the world’s co-leader in wines and spirits with consolidated Sales of € 8,558 million in 2014/15. Created in 1975 by the merger of Ricard and Pernod, the Group has undergone sustained development, based on both organic growth and acquisitions: Seagram (2001), Allied Domecq (2005) and Vin&Sprit (2008). Pernod Ricard holds one of the most prestigious brand portfolios in the sector: Absolut Vodka, Ricard pastis, Ballantine’s, Chivas Regal, Royal Salute and The Glenlivet Scotch whiskies, Jameson Irish whiskey, Martell cognac, Havana Club rum, Beefeater gin, Kahlúa and Malibu liqueurs, Mumm and Perrier-Jouët champagnes, as well Jacob’s Creek, Brancott Estate, Campo Viejo, Graffigna and Kenwood wines. Pernod Ricard employs a workforce of approximately 18,000 people and operates through a decentralised organisation, with 6 “Brand Companies” and 80 “Market Companies” established in each key market. Pernod Ricard is strongly committed to a sustainable development policy and encourages responsible consumption. Pernod Ricard’s strategy and ambition are based on 3 key values that guide its expansion: entrepreneurial spirit, mutual trust and a strong sense of ethics. Pernod Ricard is listed on Euronext (Ticker: RI; ISIN code: FR0000120693) and is part of the CAC 40 index.
www.pernod-ricard.com