ABERLOUR INTRODUCES THE VOICE-O-GRAPH – Scotch Whisky News
ABERLOUR INTRODUCES THE VOICE-O-GRAPH
22nd July 2015 – Aberlour, the award winning single malt Scotch whisky, today unveils the latest chapter in its ‘Made from Experience’ series – the Voice-o-Graph, an extremely rare vintage recording booth.
Built in the 1940s, and believed to be one of only two working examples, the booth cuts directly on to a 6″ vinyl, and represents one of the earliest forms of recording. From budding musicians to storytellers, to hopeless romantics recording messages of love, the Voice-o-Graph was used to capture these special moments – a unique method allowing a lifetime of experiences to be captured in those intimate 65 seconds; simply put – each vinyl was ‘Made from Experience’. Just as each drop of Aberlour is carefully crafted using the collective experience, passion and expertise of our craftsmen and Master Distiller and all the experience of quality oak cask maturation resulting in an intricately crafted malt of superlative quality ‘Made from Experience’.
Aberlour has also partnered with iconic and globally renowned independent record store, Rough Trade, to give consumers the chance to capture their own experience on vinyl in the Voice-o-Graph. For the first time in New York for more than half a century, the booth’s unique recording facility will be available for the public to try in-store at Williamsburg’s Rough Trade from July 24th to 31st, before moving on to London later this year.
Stephen Godfroy, founder of Rough Trade said: “The romance of vinyl is seeing a massive resurgence. The Aberlour Voice-o-Graph captures sounds, depth and character and then presses them onto vinyl – there’s nothing else quite like it. Our partnership with Aberlour was born out of a discovery of mutual values. At Rough Trade, we carefully consider every experience we offer our customers – from the choice of records available to intimate performances in-store, so partnering with Aberlour felt natural because of their commitment to offering authentic and enriching experiences.”
The Voice-o-Graph builds on Aberlour’s Global ‘Made from Experience’ series, which last year saw photographer and bassist from Mumford & Sons, Ted Dwane produce an exhibition of photographs – a curation of emotive portraits of people he had met and photographed during his experiences on the road with his band.Dwane’s unique and intricately crafted approach to photography uses hand-developed single edition prints that provide layers of contrast, and remain the unique and only result of the photo.
Nikki Burgess, Global Brand Director for Aberlour, said: “Our ‘Made from Experience’ series reflects our philosophy of harnessing skill, passion and expertise which culminate in a uniquely crafted result. Whether it be a velvety smooth single malt or a single edition vinyl pressed in our Voice-o-Graph, we believe incelebrating experience and facilitating authentic and meaningful experiences.”
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About Aberlour
Aberlour was founded in 1879 by James Fleming, the Aberlour distillery is located in Scotland, in the heart of Speyside – Scotland’s premier whisky-producing region. Aberlour is a leading single malt Scotch whisky brand in France, the world’s biggest Scotch whisky market. Since 1995 Aberlour has grown strongly and is now the seventh most popular single malt Scotch whisky in the world.
About Chivas Brothers
Chivas Brothers is the Scotch whisky and premium gin business of Pernod Ricard, the world’s co-leader in wines and spirits. Chivas Brothers’ award-winning portfolio features some of the world’s most revered Scotch whisky brands including Chivas Regal, the world’s first luxury whisky and the No.1 Scotch whisky in China; Ballantine’s, Europe’s No.1 Scotch whisky; The Glenlivet, the world’s No.2 single malt whisky; and Royal Salute, the world’s only exclusively prestige Scotch whisky range. The portfolio also includes two of the world’s leading English gins – Beefeater, the world’s most awarded premium gin, and Plymouth gin – plus a selection of highly acclaimed single malt whiskies, including Aberlour, Longmorn, Scapa, Strathisla and Tormore. The range is completed by a collection of blended Scotch whiskies operating in many of the world’s key whisky markets which includes 100 Pipers, Clan Campbell, Something Special and Passport Scotch.
http://www.chivasbrothers.com/
About Pernod Ricard
Pernod Ricard is the world’s co-leader in wines and spirits with consolidated sales of €7,945 million in 2013/14. Created in 1975 by the merger of Ricard and Pernod, the Group has undergone sustained development, based on both organic growth and acquisitions: Seagram (2001), Allied Domecq (2005) and Vin & Spirit (2008). Pernod Ricard holds one of the most prestigious brand portfolios in the sector and employs a workforce of approximately 18,000 people, operating through a decentralized organization with 6 ‘Brand Companies’ and 80 ‘Market Companies’ established in each key market. Pernod Ricard is strongly committed to a sustainable development policy and encourages responsible consumption. Pernod Ricard’s strategy and ambition are based on 3 key values that guide its expansion: entrepreneurial spirit, mutual trust and a strong sense of ethics. Pernod Ricard is listed on the NYSE Euronext exchange (Ticker: RI; ISIN code: FR0000120693) and is a member of the CAC 40 index.
