***Tamdhu whisky launches new website created by Good*** 

Tamdhu, the Speyside Single Malt Scotch Whisky brand, has unveiled a new website, following the relaunch of the brand two years ago.

The new, fully mobile responsive site was designed by branding and design consultancy Good, who also created the overall branding for Tamdhu at launch. The new look replaces the previous simple website which supported the reopening of the Speyside icon in May 2013.

The new website reflects Tamdhu’s Victoriana style, providing a balance of information on the brand’s heritage, production and provenance, alongside accessible product information such as tasting notes, to help those newer to the brand.

The site also features a ‘Can-Dhu’ section – containing stories of inspirational figures from the Victorian age who exemplify the sprit of adventure and optimism behind the founding of Tamdhu in the 1890s – at the time referred to as “the most modern of distilleries”.

Bespoke photography for the site, taken at Glasgow’s Kelvingrove Café, highlights the historic style of Tamdhu, as well as providing fresh images of the brand linking it to modern bar and cocktail culture.  The site also features extensive historical photography from the brand’s archives.

Video content, with tasting profiles and cocktail suggestions will also be added to the site in the coming weeks, and the site also keeps visitors up to date with the latest news and events relevant to Tamdhu.

Iain Weir, Marketing Director of Ian Macleod Distillers said:

“Tamdhu is a brand with a really great story. Since our launch two years ago, we’ve won a number of awards and re-established ourselves as a premium brand with a strong heritage – so we felt it was time to make this story better known.

“Good has brought this to life on the site with a design that works for everyone from consumers to bar owners. The site does a great job of explaining where we’ve come from, and what makes Tamdhu unique.”

Good, the branding and design agency behind both the design of the whisky brand and the website, carried out research into what consumers were looking for when they visited whisky websites.

Stewart Steel, digital director at Good, said:

“We knew we needed to make the site as relevant as possible to the modern whisky drinker – so from the start, we looked into what people were looking for from a whisky website.

“We knew that consumers wanted the reassurance of heritage from a Scottish whisky brand – but also, for the site to give them a reason to engage in the here and now – hence the tasting notes, our use of video and the events section – to deliver a site that we hope is as well-balanced as Tamdhu itself.”

About Good

Good is one of the most effective design agencies in the UK, winning six gold DBA Design Effectiveness Awards in the past six years.

We specialise in solving design challenges for a wide range of brands and organisations.

Our client list includes Ford, Campari, Unilever, Honeywell and Land Securities.

We were founded in 2004, and now have 30 staff across our offices in London and Glasgow.

Find out more at http://www.wearegood.com/

About Tamdhu

Tamdhu was founded in 1897 on the banks of the River Spey by a consortium of merchants and gentlemen investors who wanted to produce a world-beating whisky. The distillery was designed by Charles C Doig Esq – the pre-eminent distillery architect and engineer of the day. Doig insisted upon employing only the most advanced techniques of whisky production and engineering.

In 2010, the distillery closed– but in 2011, it was purchased by Ian Macleod Distillers, re-opened in 2012, and in 2013 relaunched the Tamdhu brand to the world.

Since its relaunch, Tamdhu has been recognised with a number of accolades for both taste and design, including awards from the IWSC, ISC, the San Francisco World Spirits Competition and more.