Whisky L! Taiwan kicks off Asia’s Whisky Festival season!

On the 15 & 16 August, Taipei will be kicking off what has now become Asia’s whisky festival season with Whisky L! Shanghai & Beijing following in quick pursuit. Hosted at Taipei’s Grand Hyatt, the inaugural Whisky L! Taiwan promises to be in line with sister shows Shanghai & Beijing set to attract leading whisky celebrities with a clear objective to deliver a fun, festive and educational experience.

With over five years of executing whisky festivals in Taiwan, show director Stephen Notman acknowledges the changes in market dynamics and the important action that needs to be taken by the industry to sustain continued growth for a further 3 – 5 years. “Taiwan is a remarkable market. Her growth and influence throughout Asia drinking trends is phenomenal. We are however entering an era where we as an industry requires to focus second phase whisky drinker recruitment into the category.” Notman continues “The Taiwan whisky market looks completely different to that of five years ago. New whisky drinkers entering into the category are now greeted with a greater variety but also a lot more releases that opt not to share an age indicator on the label. As an industry, we should be focusing on what is the distillers, blenders or independent bottlers philosophy towards each and every release.”

To assist the direction, positioning and evolution of the whisky conversations in Taiwan, The Whisky L! Committee consisting of Taiwan’s leading whisky authorities have been instrumental in the development of the show. To celebrate the inaugural show, the committee have selected the 2015 Limited Edition.

Fresh innovation to the whisky festival scene will see the establishment of the distillation zone headed up by leading international experts Neil Ridley and Joel Harrison. Such area will be focused on distillers new make spirit. With guided tours, master classes and live entertainment, Whisky L! promises to be an exciting experience for new to establish drinkers alike.

ROAD SHOW DATES:

WHISKY L! TAIWAN  – 15 & 16 August

Whisky L! BEIJING     – 21 & 22 August

WHISKY L! SHANGHAI – 28 & 29 August