New Advertising from Glenmorangie – Scotland’s favourite Single Malt Whisky

Glenmorangie is introducing a new advertising campaign, with simple but stunning images of Glenmorangie Original photographed in front of the brand’s unique emblem, the ‘Signet’, hand carved in oak and also recreated in solid copper.

The advertising images feature recreations of Glenmorangie’s emblem in praise of the company’s famous copper stills, the tallest in Scotland, and Glenmorangie’s acknowledged expertise in cask selection and extra-maturation. That unique emblem, the signet, is the kaleidoscopic swirling pattern from the lower panel of one of Europe’s most important sculptures, The Cadboll Stone. Carved in the 8th Century, it once stood very close to the Glenmorangie Distillery.

Alongside the image in the advertising appears the legend, Unnecessarily Well Made. This refers to the unseen lengths that are undertaken behind the scenes, the extraordinary expertise and craftsmanship that goes into its award winning single malt whiskies.

Those unseen lengths can also be seen in the stories behind the creation of the new advertising images. Films and interviews with Ian Agrell, the master wood carver, Pierre Matter the sculptor, and the celebrated still life photographer, Olivier Arnaud, feature in the first issue of ‘Unseen from Glenmorangie’, a new online quarterly publication. In one film, Olivier Arnaud, the French photographer who created the advertising images, talks about his work with Glenmorangie: “I came to very much admire the Glenmorangie culture, the idea that things should be Unnecessarily Well Made. It’s what you do, but it’s not necessarily visible.”

The advertising images will be used internationally in print and outdoor formats.