Digital Innovation Connects Employees At Chivas Brothers – Scotch Whisky News
Digital Innovation Connects Employees At Chivas Brothers
Chivas Brothers, the Scotch whisky and premium gin business of Pernod Ricard, has launched an innovative solution for a brand and manufacturing business to bring all its employees online on sites from Orkney to Plymouth.
It has just replaced its traditional internal website with a new digital hub that supplies a bespoke mobile website to tablet computers enabling all its employees, including around 50% which are not office based or who do not have their own personal computer, to access a broad range of company news and information from its 29 sites in the UK.
Content for the new site has been the subject of a dynamic new approach. Video and interactive features figure strongly and are easily consumed with the Samsung Galaxy S3 device chosen for distribution to all employees. Key business updates and administrative information are combined with a ‘Community Spirit’ section that allows employees to update each other about activities away from work such as fundraising and social clubs including the company’s sailing club and golf society.
The new site, whilst optimised for mobile devices, also becomes the digital hub for all company computers. The project will substantially streamline Chivas Brothers’ internal communications replacing a number of channels such as magazines and newsletters with a single digital channel offering instant access for employees and instant updates from the company. IT services and solutions provider Kelway Ltd, which supplied the tablets, have also been commission to provide a helpdesk for the company’s 1600 employees who are now digitally connected.
The tablets, issued to every employee by the start of 2015, will also provide access to information and internal websites from the company’s parent group, Pernod Ricard, connecting Chivas Brothers employees with colleagues around the world and a view of how and where the company’s revered portfolio of high quality Scotch whiskies and gins are sold and consumed.
Chivas Brothers Chairman and CEO Laurent Lacassagne commented: “Through this initiative we wanted to better connect our teams together, everyone in every department, in every location, from the north of Scotland to London and Plymouth.
“Each and every member of our team makes Chivas Brothers a dynamic, innovative and thriving business. Now we have a single digital home to celebrate and take pride in our achievements and continue to improve our communication, efficiency and our dynamic approach to producing some of the world’s most highly regarded and successful Scotch whiskies and premium gins.”
A version of the digital hub also replaces the company’s corporate website, utilising the same mobile optimisation and bringing its media centre, Magazine (showcasing the company’s innovations and brand campaigns) and corporate updates to an important stakeholder audience – the site is available at http://www.chivasbrothers.com/.
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About Chivas Brothers
Chivas Brothers is the Scotch whisky and premium gin business of Pernod Ricard, the world’s co-leader in wines and spirits. Chivas Brothers’ award-winning portfolio features some of the world’s most revered Scotch whisky brands including Chivas Regal, the world’s first luxury whisky and the no.1 Scotch whisky in China; Ballantine’s, Europe’s no.1 Scotch whisky; The Glenlivet, the world’s no.2 single malt whisky; and Royal Salute, the world’s only exclusively prestige Scotch whisky range. The portfolio also includes two of the world’s leading English gins – Beefeater, the world’s most awarded premium gin, and Plymouth gin – plus a selection of highly acclaimed single malt whiskies, including Aberlour, Longmorn, Scapa, Strathisla and Tormore. The range is completed by a collection of blended Scotch whiskies operating in many of the world’s key whisky markets which includes 100 Pipers, Clan Campbell, Something Special and Passport Scotch.
http://www.chivasbrothers.com/
About Pernod Ricard
Pernod Ricard is the world’s co-leader in wines and spirits with consolidated sales of €7,945 million in 2013/14. Created in 1975 by the merger of Ricard and Pernod, the Group has undergone sustained development, based on both organic growth and acquisitions: Seagram (2001), Allied Domecq (2005) and Vin & Spirit (2008). Pernod Ricard holds one of the most prestigious brand portfolios in the sector and employs a workforce of approximately 18,000 people, operating through a decentralized organization with 6 ‘Brand Companies’ and 80 ‘Market Companies’ established in each key market. Pernod Ricard is strongly committed to a sustainable development policy and encourages responsible consumption. Pernod Ricard’s strategy and ambition are based on 3 key values that guide its expansion: entrepreneurial spirit, mutual trust and a strong sense of ethics. Pernod Ricard is listed on the NYSE Euronext exchange (Ticker: RI; ISIN code: FR0000120693) and is a member of the CAC 40 index.
