The Countdown Begins,

Milroy’s Of Soho To Open 20th February

London’s oldest whisky shop founded by the Milroy brothers is re-launching on February 20th as a whisky specialist, retail shop and basement cocktail bar in the heart of Soho. New owner Simo, formerly of Coal Vaults, promises to take London’s oldest existing whisky specialist and breathe new life into the brand, giving whisky the attention it deserves.

Simo comments ‘I wanted to build the already established Milroy’s brand, bringing it back to its former glory and making it a name synonymous with whisky once again. We also wanted to create a cocktail bar hidden away from the world where people can escape, relax and enjoy a good drink.’

The Vault is a 55 seater cocktail bar, hidden in the basement. Entering the shop and heading downstairs gives a sense that you are in the know, arriving at a hidden gem below London’s cobbled streets. The bar will serve up original seasonal cocktails made with home infused spirits.  Like any good barman, if desired you can also request any classic cocktail.  Cheese and meat boards will also be offered adding to the overall experience.  There will be a selection of craft beers and fine wine, changing seasonally. There is also the private ‘Barrel Room’, shaped as it’s named, with enough space to seat 12 people.

Upstairs in the shop there will be a 12 seater whisky bar called Milroy’s Bar, serving a selection of over 250 whiskys, all poured at 35ml rather than 25ml to enjoy the taste in a more traditional manner.  A unique feature in the bar will give customers a more intimate experience; a whisky locker is offered to anyone who purchases a bottle of whisky over £200 at the bar. The experience includes your own locker along with a key with your name so the bottle of whisky will always be waiting for you on your return.

The Milroy’s retail space will sell their existing range of own branded whisky, offered alongside a carefully curated selection of independent bottles, some of which are exclusive to the store, as well as a strong range of whiskies from around the world. Each whisky whether it be Irish, Dutch, Indian, rye or bourbon comes with its own story and reasoning as to why it has ended up on Milroy’s of Soho’s shelves.  Along with bottles there are handpicked casks on show in the shop, giving customers a chance to pour their own bottles, or make their own blends. Located on the ground floor they’ll also be a whisky tasting bar where customers can try before they buy, learn about the history of whisky or take part in one of Milroy’s tasting events. Milroy’s of Soho will also have an online presence and will ship whisky internationally.

Soho’s revitalised stalwart promises a high standard of product, knowledge and service, and with its unique offering both in store and at the basement bar, promises to offer a full experience for whisky aficionados, cocktail lovers and those curious to discover more. Milroy’s of Soho believes that there is a whisky to suit everyone’s palate and there’s no better place to discover them than at this Soho institution.

Notes  

Simo 

Twenty Eight year old Simo is the Executive Director of Milroy’s of Soho and has already three successful ventures under his belt. Most recently he launched Coal Vaults, a basement bar on Wardour Street with a paired dining concept. Simo is also the CEO of building company Griffin Construction, and started Space No9, a 1930s location house located on the Shoreditch triangle. Simo has been hands on in every project he has undertaken since he first entered the business world, taking an idea and making it grow into something incredible.

Milroy’s History and Brothers 

Milroy’s of Soho was established in 1964 by John and Wallace Milroy. The Milroy brothers are credited with bringing single malt whisky from Scotland and establishing it in London. The first of its kind, it is the oldest whisky specialist and shop in London. Even before Milroy brothers took over in 1964 the space had been used as a liquor shop.

The Milroy Brothers gave advice and wisdom to the world from their shop in Soho. Hugely respected for their plain speaking and great knowledge of whisky, they are admired internationally for their simplicity, clarity and plain speaking. They are credited with bringing single malt whiskey from Scotland and establishing it in London. Even before the Milroy brothers took over, the space had been used as a liquor shop since the 1930s. The shop originally had a basement bar and was used as a whisky heaven for people to enjoy a glass surrounded by the good company of other whisky lovers. The brothers loved their shop so much they even built a bedroom upstairs. It was a place built on community with people travelling from all over London.

The Milroy’s brothers became ambassadors of whisky for London and to this day are regarded as royalty amongst whisky lovers and the alcohol industry.

Milroy’s Of Soho
3, Greek Street,
London
W1D 4NX

The Vault Opening Times

Tuesday to Thursday : 6pm -11:30pm
Friday to Saturday : 5pm – midnight

Milroy’s Of Soho / Milroy’s Bar Opening Times

Monday to Thursday : midday -11:30pm
Friday and Saturday : midday to midnight