Glenmorangie Pride 1978 Triumphs at Design Awards – Scotch Whisky News

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Glenmorangie Pride 1978 triumphs at design awards

Experts hail the craftsmanship behind Distillery’s finest creation

The artistry of Glenmorangie’s most exclusive single malt whisky has been recognised with a prestigious design award. Glenmorangie Pride 1978 is hailed as “the most essential ingredient” in a whisky den created exclusively for Wallpaper* magazine’s annual celebration of design.

Glenmorangie Pride 1978 is the most rare and treasured creation yet to emerge from the Scottish Highland Distillery. First matured for 19 years in American oak ex-bourbon casks, Glenmorangie Pride 1978 then spent a further 15 years gaining layers of flavour from five casks which once held a Premier Grand Cru claret. The resulting limited-edition whisky is contained in a crystal decanter by designer Laurence Brabant and protected by a Wouter Scheublin-designed case of red wood, which reflects the red wine casks. Each of the 700 decanters in existence carries with it a work by the artist Idris Khan, who was inspired by the single malt’s journey.

Its artistic merit is celebrated in the annual awards of style bible Wallpaper*, which honour the year’s highest achievements in the world of design. The entry for the category ‘Best Whisky Den’ says: “The first sight of Ilse Crawford’s polished brass and oak cocktail cabinet inspired us to find a snug corner, install it, pull up a chair and create our own whisky den… The most essential ingredient though, is the Scotch from the cellars of Glenmorangie. Pride 1978 is a newly released single malt with marzipan, wood and tobacco notes. Its rareness is celebrated with a Laurence Brabant decanter bottle.”

Dr Bill Lumsden, Glenmorangie’s Head of Distilling and Whisky Creation, said: “We are delighted that the design of Glemorangie Pride 1978 has been recognised by Wallpaper*. From its beginnings, this whisky has been an inspired creation and we hope those who taste it will recognise craftsmanship in every sip.”

Tony Chambers, editor in chief of Wallpaper*, said: “This delicious, unique whisky comes in a beautifully designed decanter bottle and innovative case. The perfect kit for the contemporary epicure and a clear Wallpaper* winner.”

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