Unveiling the World’s First ‘Crowd-Sourced’ Whisky – Glenmorangie Taghta – Scotch Whisky News
Unveiling the World’s First ‘Crowd-Sourced’ Whisky – Glenmorangie Taghta
Glenmorangie will unveil its latest single malt – Taghta – the world’s first ‘crowd-sourced’ whisky on 26 September. Over the past eighteen months whisky enthusiasts from over 30 countries have helped craft and create this new whisky through the Glenmorangie Cask Masters programme. Now, just 12,000 bottles of Taghta will be released globally, only available to people registered as a Cask Master at www.glenmorangie.com/caskmasters.
Glenmorangie Taghta, Scots Gaelic for ‘The Chosen One’ is testament to the dedication, creativity and expertise that goes into crafting a Glenmorangie expression.
Launched in March 2013, Cask Masters invited fans to participate in all elements of developing a new whisky. The fans provided inspiration to the Glenmorangie Whisky Creation team for the casks in which the spirit was extra matured, helped to design the packaging and assisted with the creation of evocative imagery inspired by the whisky and its provenance.
For the final stage of Glenmorangie Cask Masters, enthusiasts were invited to suggest a location where the new whisky should be unveiled and win the chance to be present at the event itself. From an exclusive shortlist the home of Glenmorangie in the Scottish Highlands was selected as the desired location for the final reveal.
The Cask Masters programme is the brainchild of Glenmorangie’s Dr Bill Lumsden, Director of Distilling and Whisky Creation who said: “No other whisky has ever had consumers involved in all stages of the whisky creation process and we have really enjoyed the experience.
“We are immensely proud of the final product. Taghta is a ground breaking, complex, rich whisky inspired and created with our fans for our fans and the result is an innovative blend of traditional craftsmanship and modern influences.”
Whisky Intelligence is publishing this press release later than the original publication date in an effort to play catch up during this traditionally slow news period.















