
Springbank Society Newsletter
December 2014
Greetings Society Members!
The Springbank Distillers office is filled with festive cheer as today marks the penultimate working day of 2014. To add to our excitement, the Springbank Christmas fairy dropped by earlier this morning, delivering each employee a special Springbank Organic Barley Christmas bottling – yum! All distillery and office staff will finish work tomorrow (Friday 19th December) and will return on Monday 5th January after some well deserved resting time!
We are all very much looking forward to the Christmas break after a very busy and successful year. This week, we have been doing our maths and have worked out that during 2014, the Sales Team:
• Visited 38 countries around the world
• Attended 52 festivals and shows
• Hosted 67 tastings
Tour figures have continued to rise during 2014 with over 3,800 visitors to the distillery, an increase of around 200 people from 2013. It’s wonderful to see so many people coming all the way down to Campbeltown to visit our distillery. We realise that Campbeltown is not the easiest place in the world to get to and we really do appreciate each and every one of our visitors who travel the long and winding road to see us!
During 2014, we welcomed an impressive 81 new members into the Springbank Society bringing the total number of members up to 1132. I’m delighted that there is still so much interest in our Society and look forward to getting to know all of our new members in the coming months.
I would personally like to thank all of our new and existing members for your support over the past year. It’s been a pleasure getting to know you all a little more during 2014 and also meeting some of you during distillery visits and the Campbeltown Malts Festival. I am very much looking forward to building on these relationships during 2015.
News from the Distillery
The Tun Room at Springbank received an early Christmas present last week as a newwashback was installed. Washback number 3, which has been out of operation for a few months, was completely ripped out and replaced with a brand new model. Sticking with tradition and in keeping with our other 5 washbacks, the new one is also made of boatskin larch and can hold up to 25,000 litres of liquid.
We will begin production at Springbank when we return to work in January. The first mash will be taking place on Tuesday 13th January and we’re looking forward to seeing the newwashback in operation shortly after!
Glengyle Production 2014
Our still men have been distilling up at Glengyle Distillery for the past 6 weeks. During the production this year, we did some experimenting and used Longrow style barley instead of the usual Springbank style when making the Kilkerran spirit. We were lucky enough to have a wee taste of the new make spirit and it was very tasty with the heavier peat flavours complementing the strong fruitiness. Now it’s just a waiting game to see how it matures over the next few years!
New Springbank Distillers website now LIVE!
We are so excited that the new Springbank website is now LIVE!! The super talented guys over at Glasgow-based Graphic Design Agency, MadeBrave, are the people behind the new, fresh design. If you haven’t had the chance to check out the new site yet then you can view it at www.springbankwhisky.com.
We started working with MadeBrave in the Summer of 2014 as we were looking to bring our website into the 21st century and have a site which is much more user friendly, informative and engaging. Ranald and I worked closely with the designers to make sure the story of Springbank was truly captured and we are so happy with the results. It’s great to have a website which is modern but still reflects the tradition behind Springbank and also have a site that we are not embarrassed to show our customers!
The website is responsive meaning that it can be easily viewed on all sizes of computer, tablet and mobile – cleverly shrinking to the size of screen you are using.
There are lots of great new features on the website and some of our personal favourites are:
– The ‘Events’ section – This gives details of all events and tastings that the team will be attending around the world. This should make it easier to find out if we are visiting your country or if we will be at a certain event you plan on attending.
– The ‘Where to Buy’ section – This feature is located at the foot of the home page. It is set out as a map, listing all our UK stockists as well as our distributors in around 40 countries with links to their own website or contact email address. This should make it easier for our customers to find our whisky in their country.
– The Photos – The website features some stunning shots from around the distillery which will be useful for the Sales Team to use when traveling around the world.
As well as keeping the general news section up to date with news from the distillery and new releases as they happen, we also have a dedicated news section for our special Society Members.
In this section you will be able to keep up to date with the latest special Society bottlings and be the first to find out news on upcoming releases etc. I plan to update this section quite regularly and perhaps over time, begin to use this as the main method of communication for members. It’s a much quicker way of getting news to you as it happens rather than wait until the next newsletter or newsflash is ready to be sent. Of course, when we have super important information to give you such as a new Society bottling or any new release from the distillery then this information will continue to be emailed but other day-to-day news will be added to the website.
I would urge all members to register for an online account to keep up to date with the news as it happens. Any log in details you had for the previous website are no longer in use so you will have to create a new account to do this. To create an account please follow these simple instructions:
• Go to www.springbankwhisky.com
• Click on the ‘Society’ tab along the top of the page
• Click on the ‘Confirm Log-In Details’ orange tab
• Please enter all the information that is required
• Once you have submitted this information, a notification should be displayed to tell you that an email has been sent to your given email address and it will ask you to verify this email address
• Please open this email in your email account and click the link to verify your email
• Once you have done this, I will receive a notification informing me that a new member has signed up to the website so I will then activate your account for online use
• When your account has been activated, you will be able to read all news stories in the Society section. To log in, just click the ‘Log-In to Society News’ tab where you will just be asked to enter your username and password for access.
We have had some teething problems with this section since the website went live but it should all be fixed now and you should be able to create an account quite easily by following the above instructions.
I know some members already tried to sign up while we had some problems but unfortunately the account was not able to be fully created. Please create a new account following the instructions above and it should work perfectly now.
Can I ask you to please be patient when waiting for your account to be activated. I will not be able to do this before we finish up for the Christmas holidays but have made it top priority when we return in January. There will not be any new stories on between now and then so don’t worry – you will no be missing out on anything!
Campbeltown Christmas Weekend 2014
Campbeltown recently held it’s first official ‘Christmas Weekend’ which took place from Friday 28th-Sunday 30th November.
As some of you will be aware, Springbank were one of the main motivators behind the Explore Campbeltown project (www.explorecampbeltown.com) and as well as taking care of you lovely Society Members, I’m also responsible for the administration and event organisation for Explore Campbeltown.
In 2013, we held the first, very successful Explore Campbeltown Christmas Market in the Malt Barns at Springbank Distillery and on Sunday 30th November this year, we did the same event – only on a much bigger scale! This year, both floors of the Malt Barns were used – the ground floor played host to over 50 local businesses, crafters and charity stalls while the first floor was split in two halves. Half of the floor was used as a food court with various local food producers selling hot food and we also had a dedicated seating area for people to eat and rest while they shopped. The other half was transformed into a kids winter haven with Santa’s Grotto, face painting, a nativity scene and also a very special appearance from some of the characters from the popular Disney film, Frozen. Outside we had a bouncy castle and pony trekking for the kiddies so there was plenty to keep them occupied while the parents shopped!
This year, the Christmas Market tied in with various other Christmas related events to create the first ‘Campbeltown Christmas Weekend’. Other events included the annual Campbeltown Christmas Lights Switch-On, the very first ice skating rink which was built in Burnside Square, a fantastic Firework Display which was jointly funded by the Ardshiel Hotel and Explore Campbeltown and various other smaller events taking place throughout the 3 days.
There has been great feedback on the weekend as a whole and I am looking forward to working with the various other organisers to make 2015’s Christmas Weekend even bigger and even more successful!
2015 Releases
There are three new releases due out within the first couple of months in 2015. As usual, we do not have exact release dates (you will know by now that we don’t tend to stick to time scales very well!) but as soon as I have a date then I will let you know!
The first is a brand new release – our Springbank 17 year old Sherry Wood. This whisky is bottled at cask strength of 52.3%, matured in 100% sherry casks (as the name suggests) and there are 9,120 bottles available for worldwide distribution. The price of this will be £85.00 and Society Members will not receive any discount unfortunately. The Sales Team have taken this whisky to a few shows recently and it was received very well by all who tasted it. Our tasting notes for the Springbank 17 year old Sherry Wood are:
Nose: A sherry explosion with winter fruits, spicy gingerbread and a hint of peat.
Palate: A winter warmer. Dark orange chocolate, Christmas cake and brandy snaps. Honey and spices develop over time.
Finish: The finish is long and smooth. Espresso coffee, liquorice, marzipan and sherry conclude the tickling of the taste buds.
The other two releases will be the 2015 edition of the popular Springbank 21 year old and also the new release of our Springbank 12 year old cask strength, this time bottled at 53.2%. As mentioned, I will be in touch closer to the date of release.
I think that should be you fully up to date with the news here in Campbeltown which means the only thing left for me say is that I hope you all have a wonderful Christmas and New Year, filled with lots of good whisky!
Look forward to speaking to you all in 2015!
Slainte,
Mairi
Mairi Paterson
To join the Springbank Society please contact them at society@springbankwhisky.com