Sentebale and Royal Salute Celebrate Fourth Consecutive Year of Polo Cup Partnership in Abu Dhabi – Scotch Whisky News

 

Sentebale Royal Salute Polo Cup Event

Sentebale and Royal Salute Celebrate Fourth Consecutive Year of Polo Cup Partnership in Abu Dhabi

The Sentebale Polo Cup presented by Royal Salute World Polo is set to take place for the first time in Ghantoot Polo Club, Abu Dhabi in the United Arab Emirates on Thursday 20th November.Now in its fourth year, Royal Salute continues to proudly partner with Sentebale, a charity founded by Prince Harry and Prince Seeiso in memory of their mothers. This year’s Cup will also commemorate an important milestone for Sentebale, having been ten years since Prince Harry visited Lesotho on his gap year, which prompted him, alongside Prince Seeiso, to make their commitment to helping the vulnerable children of Lesotho.Sentebale and Royal Salute have together hosted three extremely successful polo events across the four corners of the globe; in the UK in 2011, Brazil in 2012 followed most recently in Greenwich, USA in 2013.Today, Sentebale, which means ‘forget me not’ in Sesotho, works with local grassroots organisations to provide healthcare and education to some of Lesotho’s most vulnerable children so they get the support they need to lead healthy and productive lives.Cathy Ferrier, CEO, Sentebale commented: “Sentebale is delighted to be hosting our Sentebale Polo Cup in Abu Dhabi this year. This event is extremely important to the charity, and allows us to continue to help and support some of the most vulnerable children in the world, through our work in Lesotho. We are very grateful for the generous support of all our sponsors who make this possible.”Eric Benoist, Global Marketing Director, Chivas Brothers commented: “Royal Salute is a unique whisky and the only Scotch whisky collection in the world that is matured for a minimum of 21 years. The concept of time and taking a long term view underpins our entire brand philosophy. This is reflected in our relationships and we are delighted to have supported Sentebale for the past four years and are looking forward to a long and prosperous future together.”

Prince Harry will lead the Sentebale Huntsman team which will also feature former England captain and Royal Salute Polo Ambassador Malcolm Borwick. Distinguished guests from all over the world will gather to watch exhibition polo at its finest, including His Grace Torquhil Ian Campbell, the 13th Duke of Argyll.

Royal Salute has a global programme of polo sponsorship spanning four continents. The whisky’s involvement with polo is founded on the game’s incredible power and grace; Royal Salute’s signature style is the combination of power and grace – a style developed and carried on by the legacy of Colin Scott and the three Master Blenders who preceded him since 1953. Power and grace not only defines the elegance, richness and complexity of Royal Salute whiskies, but also the character of the brand demonstrated by its support of the honourable sport of polo.

Today, Royal Salute is a leading international supporter of polo through its Royal Salute World Polo platform, hosting prestigious events across Asia, the Americas and Europe, featuring some of the world’s best polo players.

To follow the event, please use #SPC2014.

Follow the journey and be a part of the polo season with http://www.royalsalute.com/

Instagram: @royalsalutepolo
Twitter: @royalsalute
Facebook: RoyalSalutePolo
#salutethegame

Notes

Competing teams

Sentebale Huntsman Team
Saeed Bin Drai
Prince Harry
Malcolm Borwick
Abdulla Ben DesmalSt. Regis Opposition Team
Sheikha Maitha
Mohammed Al Habtoor
Nacho Figueras
Amr Zedan

About Sentebale

• HIV is the second cause of death amongst adolescents aged 10 – 19 globally and is the number one cause of death in Africa. This is a generation that urgently needs help, for their future and the future prosperity of Africa. In Lesotho, one in three children are orphans and there are believed to be over 40,000 adolescents living with HIV.

• Sentebale, co-founded by Prince Harry and Prince Seeiso in 2006, provides healthcare and education to vulnerable children affected by HIV/AIDS and extreme poverty in Lesotho, southern Africa.
• Sentebale’s flagship programme is the Mamohato Programme, which was developed in response to a serious gap in HIV/AIDS education provision for young people in Lesotho.  A study by Sentebale showed that HIV-positive children were isolated and received little support in their homes and communities in relation to the social and psychological challenges they faced; stigma deemed to be the greatest hurdle for these children. The programme offers a residential weeklong camp and follow up monthly clubs that empowers these children to address the stigma and health issues surrounding them enabling them to live a healthy and fulfilled lives.
• In 2010 the Mamohato programme was highlighted as a model of international best practice by the United Nations. The programme was quoted as being “effective, having ethical soundness, cost effective, relevant, innovative and sustainable.”
• Sentebale’s strategy is to provide support to these children and young people, and reach many more children over the coming years. The Mamohato Children’s centre, due to be completed in next year, is the embodiment of that scale up in Lesotho and the platform for expansion into other affected southern African countries.
• Sentebale, means ‘forget me not’ in Sesotho, was set up in memory of the princes’ mothers and as a reminder not to forget the children of Lesotho.
• Lesotho’s main operations are based in Lesotho with the fundraising and management team based in London, headed up by Chief Executive, Cathy Ferrier. Both Princes remain active patrons of Sentebale.

Twitter: @Sentebale
Facebook: SentebaleOfficial
Instagram: @Sentebale

www.sentebale.org

About Royal Salute
Royal Salute is the world’s only exclusively prestige Scotch whisky brand, with a range of luxury blended whiskies matured for a minimum of 21 years. Created in 1953 to mark the coronation of Queen Elizabeth II, Royal Salute’s signature style is the combination of power and grace – a style developed and upheld by Colin Scott and legacy of the three Master Blenders who preceded him since 1953. Power and grace not only defines the elegance, richness and complexity of Royal Salute whiskies, but also the character of the brand demonstrated by its support of the honourable sport of polo. Today, Royal Salute is a leading international supporter of polo through its Royal Salute World Polo platform, hosting prestigious events across Asia, the Americas and Europe, featuring some of the world’s best polo players.

www.royalsalute.com

About Chivas Brothers
Chivas Brothers is the Scotch whisky and premium gin business of Pernod Ricard – the world’s co-leader in wine and spirits. Chivas Brothers is the global leader in luxury Scotch whisky and premium gin. Its portfolio includes Chivas Regal, Ballantine’s, Beefeater Gin, The Glenlivet, Royal Salute, Aberlour, Plymouth Gin, Longmorn, Scapa, 100 Pipers, Clan Campbell, Something Special and Passport.

www.chivasbrothers.com

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