Chivas 18 Celebrates Trophy Success at International Wine and Spirits Competition

Chivas Regal 18, one of the world’s leading ultra-premium Scotch whiskies, has celebrated its latest success at the prestigious International Wine and Spirits Competition awards ceremony in London, where it has been awarded the Blended Scotch Whisky Trophy.

The judges were unanimous in their praise for Chivas 18, with the panel commenting: “Stone fruits lead in a very attractive nose with peach being most dominant. Nutmeg, cinnamon and sherry follow. Wonderfully warming in the mouth. Rich in sherry characters with raisins and plum. Vanilla is prominent in long, well sustained finish. Delightful.”

The awards ceremony was attended by Chivas Regal Master Blender Colin Scott, who accepted the trophy on behalf of the brand and the team. Of the trophy win, Colin commented: “Seventeen years ago we launched Chivas 18 with the intention of offering discerning whisky drinkers a sophisticated, multi-layered luxury Scotch whisky. Winning the Blended Scotch trophy at the International Wine and Spirits Competition is a very humbling acknowledgement that we’ve stayed true to this vision. We hope our efforts to honour Chivas 18’s heritage and maintain its exciting taste profile will carry this vision forward in the years to come.”

Following its success at the IWSC, Chivas Regal will commence rolling out a global advertising campaign to celebrate the luxury flavours of this whisky for modern gentlemen. The campaign’s tagline, “Generosity in every drop”, pays tribute to the brand’s spirit of generosity as well as the 85 unique flavours of the Chivas Regal blend. The campaign will run until October 2015.

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About the International Wine & Spirits Competition

Established in 1969, The International Wine & Spirit Competition (IWSC) was the first competition set up to seek out, reward and promote the world’s best wines, spirits and liqueurs. Now in its 45th year, the competition receives entries from around 90 countries which are judged by carefully selected industry experts.

About Chivas Regal

Launched in 1909, Chivas Regal is the world’s first luxury whisky and is considered to be a timeless classic, renowned for style, substance and exclusivity. A truly global brand, Chivas Regal today sells 4.6 million 9L cases annually in more than 150 countries across the globe. Brotherhood, generosity, entrepreneurship and integrity are at the heart of Chivas Regal so in 2008, the brand launched its successful Live with Chivalry campaign, which has inspired Modern Gentlemen in more than 60 countries around the world to pursue success with integrity. The Chivas Regal range includes Chivas 12, Chivas 18, Chivas 25 and the Global Travel Retail exclusive, Chivas Brothers Blend. In October 2014, Chivas Regal announced the addition of a fifth permanent expression in the Chivas Regal family, Chivas Regal Extra, sitting within the super-premium range, positioned between Chivas 12 and Chivas 18. www.chivas.com

About Chivas Brothers Chivas Brothers is the Scotch whisky and premium gin business of Pernod Ricard – the world’s co-leader in wine and spirits. Chivas Brothers is the global leader in luxury Scotch whisky and premium gin. Its portfolio includes Chivas Regal, Ballantine’s, Beefeater gin, The Glenlivet, Royal Salute, Aberlour, Plymouth gin, Longmorn, Scapa, 100 Pipers, Clan Campbell, Something Special and Passport. www.chivasbrothers.com