INTRODUCING CHIVAS 12 ‘MADE FOR GENTLEMEN’ BY BREMONT: A CELEBRATION OF CRAFTSMANSHIP, STYLE AND GENEROSITY

Chivas Regal, the world’s first luxury Scotch whisky, has collaborated with award-winning luxury British watch brand, Bremont, to create the next installment of its much sought-after Made for Gentlemen Limited Edition collection, available globally from this month.

This year’s Made for Gentlemen collaboration also sees the release of additional collectors’ items in the form of 12 Chivalry watches, created by Bremont and Chivas to celebrate excellence and precision in luxury.

In keeping with Chivas Regal’s spirit of generosity, the exclusive Bremont ‘Chivalry’ watches will be auctioned for charities around the world. Admirers of luxury watches and whisky will have the opportunity to bid for one of these watches by participating in an online auction taking place from 22nd October – 9th November 2014 on www.chivas.com/bremont, with proceeds being donated to The Prince’s Trust Enterprise Programme.

The Chivas 12 Made for Gentlemen by Bremont limited edition gift tin – which will be available domestically and in Travel Retail from September 2014 – houses a bottle of Chivas 12 and features deconstructed watch elements to showcase the elegant and complex engineering of Bremont chronometers. The polished steel Bremont ‘Chivalry’ watch, features a piece of oak cask used in the maturation of whiskies for Chivas Regal, the signature of James and John Chivas etched on the rotor of the timepiece and the Chivas crest subtly embossed on the dial. An engraved copper plate, taken from a retired Scotch whisky copper still, sits on the leather presentation pouch.

Richard Black, Global Brand Director for Chivas Regal says: “Over the last three years, The Chivas Made for Gentlemen series has gone from strength to strength, resonating with modern gentlemen around the world who demand substance and style from luxury experiences and products. With this latest edition, we’re celebrating not only the style and handcrafted quality of Chivas and Bremont, but also the spirit of generosity for which John and James Chivas were renowned, and that is increasingly valued in today’s competitive world. We’re delighted with the exquisite designs and we’re confident that Chivas 12 Made for Gentlemen by Bremont will be well received by discerning whisky fans around the world.”

Nick English, Co-Founder of Bremont, adds: “For me, the collaboration with Chivas was a genuine meeting of minds. We are all dedicated and passionate about keeping traditions of craftsmanship alive and we are also focused upon leaving a positive legacy. Bremont watches are ‘Tested Beyond Endurance’ and Giles and I have been blown away by the level of skill that Chivas Master Blender, Colin Scott, deploys in channeling nature and time in blending their Scotch whiskies.”

The collaboration between Chivas Regal and Bremont highlights the shared synergy between the two luxury British icon brands, both of which were inspired by brothers and have gone on to become global successes, admired throughout the world for their quality, craftsmanship and timeless style.

Notes:

Chivas Made for Gentlemen
The Chivas Made for Gentlemen by Bremont is the third in a series of annual collaborations between Chivas Regal 12 and modern British craftsmen. Year one celebrated the handcrafted brogue by Tim Little and Chivas paid homage to Saville Row tailoring with a limited edition by Patrick Grant in 2013. Bremont boutiques currently offer Chivas at its in-store bars. Chivas also supports Bremont events internationally.

About Chivas Regal
Chivas Regal is a truly global brand, selling 4.6 million 9L cases annually in more than 150 countries across Europe, Asia Pacific and Americas. The Chivas Regal range is the epitome of style, substance and exclusivity and includes Chivas Regal 12, 18 and 25 Year Old.
www.chivas.com

About Chivas Brothers
Chivas Brothers is the Scotch whisky and premium gin business of Pernod Ricard, the world’s co-leader in wines and spirits. Chivas Brothers’ award-winning portfolio features some of the world’s most revered Scotch whisky brands including Chivas Regal, the world’s first luxury whisky and the no.1 Scotch whisky in China; Ballantine’s, Europe’s no.1 Scotch whisky; The Glenlivet, the world’s no.2 single malt whisky; and Royal Salute, the world’s only exclusively prestige Scotch whisky range. The portfolio also includes two of the world’s leading English gins – Beefeater, the world’s most awarded premium gin, and Plymouth gin – plus a selection of highly acclaimed single malt whiskies, including Aberlour, Longmorn, Scapa, Strathisla and Tormore. The range is completed by a collection of blended Scotch whiskies which includes 100 Pipers, Clan Campbell, Something Special and Passport Scotch.
www.chivasbrothers.com

The Bremont Watch Company
Bremont is a British luxury watch brand, manufacturing mechanical watches in Henley-on-Thames, UK. Co-founded by brothers Nick & Giles English in 2002, Bremont has made a substantial impact on the watch industry in a very short period of time. Honours include being named ‘Best British Emerging Luxury Brand’ by Walpole 2008, voted ‘Luxury Watch Brand of Year’ at the UK Jewellery Awards for the last three years, and winning ‘Best Breakthrough Brand’ at the 2012 Luxury Briefing Awards. The brand remains true to its original principles of durability, legibility and precision, also manufacturing watches for some of the most exclusive military squadrons around the world. Bremont continues to play an influential role in revitalising the British watch industry, the birthplace of numerous timekeeping innovations still used today
www.bremont.com