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The Scottish Government Becomes Official Title Sponsor for the inaugural Whisky L! Beijing – Scotch Whisky News

August 19th, 2014

The Scottish Government Becomes Official Title Sponsor for the inaugural Whisky L! Beijing Whilst Stephen Notman Brings the Newly Rebranded Show back to Shanghai!

After five years of successfully running Whisky Live Shanghai, Show Directors’ Winnie Wu & Stephen Notman return to the China whisky festival scene under a new brand and city launch in the nation’s capital of Beijing! On the 22 & 23 August, the Scottish Government title sponsored Whisky L! Beijing will be the first whisky festival held in Beijing. The following week the show directors’ will be executing their sixth whisky festival in Shanghai held at Le Royal Meridien on the 29 & 30 August.

Stephen Notman explains: ‘having successfully founded and ran Whisky Live Shanghai & Taipei for five years, my contract with Whisky Magazine was complete. Notman continues ‘The decision to go independent has allowed us to use the franchise fee which we would pay to the magazine to attract world class whisky commentators and establish Whisky L! Beijing.’

This year, both shows have attracted some of the leading commentators in the industry which include Dave Broom, Steven Lin & Charles Maclean along with receiving resounding support from the whisky industry. All of which will be heading up master classes.

To commemorate the inaugural WhiskyL! Beijing and rebranding, seven of China’s leading Whisky Masters joined the Show Directors’ to select this year’s single cask release. Selected on a blind tasting basis Berry Brothers & Rudd Auchentoshan 2000 Vintage was selected as the show bottling. The first taste of the cask strength release will be tasted from the Stephen Notman tasting glass designed for cask strength whisky and locally produced spirit Baijiu.

Combined with brand launches, the largest showcasing of whisky ever in China and the creation of the first Whisky L! Whisky Chocolate in association with Austria’s established chocolatier Zotter, the show promises to be a fun, festive but yet educational experience.

Whisky L! stands for Love, Luxury & Lifestyle

Whisky L!

威士忌时尚生活国际热情展

*EVENT DETAILS

Whisky L! Beijing

22 -23 August 2014, 14:00 – 20:00pm

The Westin Beijing Chaoyang

7 Dongsanhuan Bei Lu, Chaoyang District

Tel: +86 10 5922 8888

Whisky L! 北京

2014年8月23日, 14:00 – 20:00pm

金茂威斯汀大饭店1楼