BENRIACH APPOINTS NEW REGIONAL SALES MANAGER 

THE BenRiach Distillery Company, owners of the award-winning BenRiach, GlenDronach and Glenglassaugh brands, is beefing up its sales team with the appointment of Nigel Robinson as Regional Sales Manager.

Nigel, from Cupar in Fife, joins the fast-growing company after twenty years’ experience in building brands, driving sales and managing growth.

Before joining BenRiach he was an Agent working in the whisky and animal feed industries.

Reporting to Global Sales Director Alistair Walker and working alongside the company’s other two Regional Sales Managers Douglas Cook and Donald MacLellan, Robinson (44) will be responsible for developing BenRiach’s stellar portfolio of brands across Western European markets.

Alistair Walker commented: “I’m delighted to welcome Nigel to the team. He brings a great track record in sales and excellent industry experience with him, and these will prove invaluable in developing our brands and reputation worldwide.”

Nigel said: “I’m absolutely delighted to have a joined a company that is dynamic in its approach to the market, creative with its expressions and has a fantastic range of whiskies in a strong growth sector.”