LAPHROAIG DISTILLERY CROWNED WHISKY VISITOR ATTRACTION OF THE YEAR  

Laphroaig Single Malt Scotch Whisky, distributed by Maxxium UK, has been awarded the Whisky Visitor Attraction of the Year in Whisky Magazine’s global Icons of Whisky 2014 competition. 

The annual industry awards, organised by Whisky Magazine, recognise the very best people and places in the whisky industry around the world. The awards involve country heats to find the best companies in the leading whisky nations of the world, which then compete against each other for the overall Icons of Whisky. 

Laphroaig Distillery Manager, John Campbell said: “As the No.1 selling Islay single malt whisky we are thrilled to be recognised as one of Whisky Magazine’s prestigious global Icons of Whisky. For nearly 200 years, we’ve worked hard to ensure that the distillery reflects the same distinctiveness one would find in a bottle of Laphroaig. From guided tours to our Friends of Laphroaig loyalty program, we welcome visitors into the family by gifting a plot of Islay land they can call their own while offering a truly memorable experience.” 

The Whisky Magazine editorial panel noted that the Laphroaig Distillery “offers a warm welcome to visitors from across the world. From a walk through tour to owning your piece of Islay, Laphroaig has stamped its mark on the visitor [centre] experience.” 

The Laphroaig Distillery also won the Scottish Icons of Whisky last year and is the current holder of the Drammie award for best distillery tour in the world, which it has won for two consecutive years. 

To find out more information about Laphroaig or how to become a Friend of Laphroaig please visit www.laphroaig.com. Please enjoy our brand responsibly www.drinkaware.co.uk  

Notes 

• Laphroaig is the No.1 selling Islay Single Malt Scotch Whisky globally
• Unmistakably peat-smoke flavours are delivered by burning local Islay peat, containing unique traces of seaweed and heather.
• One of only a few distilleries that still uses traditional malting floors and dries and infuses its own malt with the thick blue smoke from old peat-fired kilns.
• The Friends of Laphroaig programme keeps fans of the brand up to date with special offers and news from distillery manager, John Campbell. On signing up, members are allocated their own square foot of land on Islay, and their names are added to the members’ book in the friends lounge at the distillery. Members who visit the distillery are invited to collect their ‘rent’ – a dram of Laphraoig. The community comprises more than 540,000 like-minded Scotch fans from more than 190 countries.