BALLANTINE’S LAUNCHES LIMITED EDITION GOLF PACKS FOR 2014 – Scotch Whisky News
BALLANTINE’S LAUNCHES LIMITED EDITION GOLF PACKS FOR 2014
Ballantine’s, the world’s No. 2 Scotch whisky, has today announced the 2014 release of its popular Limited Edition Golf Packs, available for its 17 and 21 Year Old blends.
Ballantine’s has a long-standing association with golf, dating back to 1960. The Limited Edition Golf Packs, first launched in 2012, are designed to reinforce the shared values, provenance and heritage between the renowned Scotch whisky and one of Scotland’s most revered sports.
The 2014 packaging features the silhouette of a golfer in full swing with the Ballantine’s iconic ‘B’ in the background, while the gold foil and printing of the logo directly onto the glass epitomises the superior quality of both Ballantine’s 17 Year Old and Ballantine’s 21 Year Old. The green colour of the bottle and box of Ballantine’s 17 Year Old links back to golf courses, while the cream box highlights the premium credentials of Ballantine’s 21 Year Old.
Peter Moore, Ballantine’s Global Brand Director, said: “We are excited to release this year’s Ballantine’s Limited Edition Golf Packs, which stay true to our golfing heritage and support our ongoing presence within the sport. The packs have resonated well in the past with both whisky fans and golfing enthusiasts, and we expect the consistently high quality of these whiskies to ensure that this year’s release is equally well received.”
In 2013, Ballantine’s 17 Year Old was named ‘Scotch Blend of the Year’ for the fifth consecutive time in the 2014 edition of the much revered ‘Jim Murray’s Whisky Bible’. The Scotch whisky was given 97.5 points out of 100, and was described by the whisky expert as “one of the most beautiful, complex and stunningly structured whiskies ever created” and “truly the epitome of a great Scotch.” Both the 17 and 21 Year Old were also awarded gold medals in the 2013 Hong Kong International Wine & Spirit Competition.
The Ballantine’s Golf Limited Edition Packs are available now in Asia Duty Free, Korea, China, Taiwan and Poland. Ballantine’s 17 Year Old will retail at $78 and Ballantine’s 21 Year Old at $130 (USD).
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About Ballantine’s
Ballantine’s is the No. 1 Scotch whisky in Europe and the world’s No. 2 Scotch whisky by volume, and the range sells over 70 million bottles a year worldwide. Ballantine’s has won more than 120 trophies and medals at international competitions in the past 10 years for quality, as a result of its unique richness of character and perfect balance. The range, from Ballantine’s Finest to the exclusive 40 Year Old, is the most extensive in the world of Scotch and is maintained by the latest in a tradition of Master Blenders that dates back to 1827.
About Chivas Brothers
Chivas Brothers is the Scotch whisky and premium gin business of Pernod Ricard – the world’s co-leader in wine and spirits. Chivas Brothers is the global leader in luxury Scotch whisky and premium gin. Its portfolio includes Chivas Regal, Ballantine’s, Beefeater Gin, The Glenlivet, Royal Salute, Aberlour, Plymouth gin, Longmorn, Scapa, 100 Pipers, Clan Campbell, Something Special and Passport.
