BAIN’S CAPE MOUNTAIN WHISKY LAUNCHES TV COMMERCIAL 

The proudly South African and internationally awarded Bain’s Cape Mountain Whisky has launched its first television commercial. The powerful and majestic advertisement is currently flighting on selected DSTV channels. It was shot in the Bainskloof Pass, one of South Africa’s most picturesque regions, and the inspiration behind Bain’s Cape Mountain Whisky. 

The commercial creates a sense of mystique when it challenges viewers to ask the right questions to unlock the secret of the Cape Mountains. The natural beauty of the mountain peaks and the crystal clear purity of the water lead to the inspiration and essence of Bain’s Cape Mountain Whisky.  

Produced by Egg Films and TBWA\Hunt\Lascaris, the commercial captures the area’s magnificent peaks, its cool, sparkling streams and the unmatched wealth of indigenous fynbos. The team shot the commercial during the winter of 2012; a time when the light and air were crisp and waterfalls were abundant, creating the perfect backdrop. 

Eliska Botha, global marketing manager for Bain’s Cape Mountain Whisky, says the commercial exudes the sense of purity associated with this whisky. 

“Bain’s Cape Mountain Whisky is naturally pure and is inspired by its place of origin – the awe-inspiring Cape Mountains – an area renowned for its majestic mountain peaks, indigenous fynbos and the purest of water. The commercial brings this to life in a visual form and allows the viewer to experience this purity.” 

Bain’s Cape Mountain Whisky is crafted at the James Sedgwick’s Distillery in the Boland town of Wellington, at the foot of the Bainskloof Pass. This whisky pays tribute not only to one of the most picturesque and magnificent passes in South Africa but also honours Andrew Geddes Bain, the pioneering engineer who planned and built the Bainskloof Pass in 1853. 

Only the finest South African grain and the purest of water are used in the production of this whisky. Using a unique double maturation process, Bain’s Cape Mountain Whisky is first matured for three years in casks previously used for Bourbon. After this it is revatted into a fresh set of ex-bourbon casks for a further maturation period. The result is the exceptionally smooth and unique taste. 

Bain’s Cape Mountain Whisky has received a number of awards from the most prestigious international whisky competitions and was named World’s Best Grain Whisky at the 2013 World Whisky Awards, competing against the best from Ireland, Scotland and the USA. 

Bain’s Cape Mountain Whisky is available from leading liquor outlets and retails for around R220.