CHIVAS CELEBRATES THE SKILL OF THE MASTER BARTENDER WITH EXCLUSIVE NEW COCKTAIL COMPETITION – Scotch Whisky News
CHIVAS CELEBRATES THE SKILL OF THE MASTER BARTENDER WITH EXCLUSIVE NEW COCKTAIL COMPETITION
As the world’s first luxury Scotch whisky, recognised by modern gentlemen around the globe for its exceptional quality, timeless style and exclusivity, Chivas Regal deserves a place in all the world’s finest bars.
Chivas Regal is aiming to spread this message amongst the bartender community this year as it launches a bartender engagement programme, The Chivas Masters.
Over the coming months, Chivas will roll out a global five year programme, The Chivas Masters which will challenge the world’s finest bartenders to ‘travel back through time’, re-discovering the classic cocktails of the past and giving them a modern interpretation with Chivas.
The Chivas Masters is a truly international competition that will have a presence in every major region globally.
Follow #Chivasmasters to be a part of the journey.
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Chivas Regal
Chivas Regal is a truly global brand, selling 4.9 million 9L cases annually in more than 150 countries across Europe, Asia Pacific and Americas. The Chivas Regal range is the epitome of style, substance and exclusivity and includes Chivas Regal 12, 18 and 25 Year Old. http://www.chivas.com/
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Chivas Brothers
Chivas Brothers is the Scotch whisky and premium gin business of Pernod Ricard – the world’s co-leader in wine and spirits. Chivas Brothers is the global leader in luxury Scotch whisky and premium gin. Its portfolio includes Chivas Regal, Ballantine’s, Beefeater gin, The Glenlivet, Royal Salute, Aberlour, Plymouth gin, Longmorn, Scapa, 100 Pipers, Clan Campbell, Something Special and Passport.
