Ballantine’s, the No.1 whisky in Europe, is reaching out to the online whisky community with the launch of ‘The Story of Taste’; a new digital campaign that aims to take consumers ‘Beyond’ to discover the flavours of Ballantine’s 12.
The new initiative will take visitors on a journey through the tasting notes of Ballantine’s 12 via animated illustrations, introducing them to a new Ballantine’s 12 typeface inspired by the expression’s core flavours. Reached online at www.ballantines.com or at the Ballantine’s Facebook page, the application can also be installed onto various blog sites, offering bloggers around the world the opportunity to introduce their readers to the flavours of Ballantine’s 12 in a unique and innovative way.
Produced in collaboration with Ballantine’s Master Blender Sandy Hyslop, The Story of Taste is an animated sequence which invites consumers to discover Ballantine’s 12 tasting notes following the classic whisky tasting process. Step-by-step, users will unveil honey and berries by smell, and cream, vanilla and pear by taste, finishing with subtle clementine and oak flavours.
In the sequence, each of the first letters within the tasting notes is represented by an illuminated letter, created exclusively for Ballantine’s 12. At the end of the animation, viewers will be able to create an ‘iframe’ with their name in the new Ballantine’s 12 typeface, then publishing it on their Facebook profiles and sharing it via social media platforms.
Peter Moore, Ballantine’s Global Brand Director, says: “Innovation is at the heart of Ballantine’s philosophy and we wanted to show our customers what makes Ballantine’s 12 different from other whiskies in a way that is both unique and engaging. ‘The Story of Taste’ uses digital mechanics to take consumers beyond the traditional boundaries of Scotch whisky, introducing whisky drinkers who might be new to the category, or are yet to discover Ballantine’s 12, to the spirit via a creative and distinctive digital platform. We hope that our fans all over the world will enjoy the animation and their personalised pieces of interactive typographical art”.
The Story of Taste is the latest in a range of innovations launched by Ballantine’s with others including the award-winning* social media platform Ballantine’s Loud Blue.
To explore Ballantine’s 12 ‘Story of Taste’, visit: www.ballantines.com or www.facebook.com/ballantines
Notes:
*Ballantine’s Loud Blue won The FWA Mobile Award of the Day on January 7th 2013
The code for the Story of Taste application can be provided to media wishing to upload the content directly onto their website. Contact details are listed below.
About Ballantine’s
Ballantine’s is the No 2 ultra-premium Scotch whisky in Asia, No 1 Scotch whisky in Europe and the range sells over 70 million bottles a year worldwide. Ballantine’s has won more than 120 trophies and medals at international competitions in the past 10 years for quality, as a result of its unique richness of character and perfect balance. The range, from Ballantine’s Finest to the exclusive 40 Year Old, is the most extensive in the world of Scotch and is maintained by the latest in a tradition of Master Blenders that dates back to 1827.
About Chivas Brothers
Chivas Brothers is the Scotch whisky and premium gin business of Pernod Ricard – the world’s co-leader in wine and spirits. Chivas Brothers is the global leader in luxury Scotch whisky and premium gin. Its portfolio includes Chivas Regal, Ballantine’s, Beefeater Gin, The Glenlivet, Royal Salute, Aberlour, Plymouth gin, Longmorn, Scapa, 100 Pipers, Clan Campbell, Something Special and Passport.
In July 2010 Chivas Brothers launched The Age Matters campaign to help consumers understand the importance of Scotch whisky age statements.
