You can now find our Virginia Highland Malt whisky at these excellent restaurants across the Commonwealth:
Pasture – Charlottesville
Rappahannock Restaurant – Richmond
Bazin’s on Church – Vienna
Bistro on Main – Lexington
Castiglia’s Italian Restaurant – Fredericksburg
Opus 9 Steakhouse – Williamsburg
Tuscarora Mill – Leesburg
Lucky – Roanoke
Click here for a list of all restaurants that carry our whisky.
Canadian Whisky: The Portable Expert
The world’s first in-depth book about Canada’s national spirit.
WINNER, GOURMAND BOOK AWARDS BEST SPIRITS BOOK CANADA 2012
WINNER, 2013 IACP BOOK AWARDS WINE, BEER AND SIRITS
SHORTLISTED, TASTE CANADA BOOK AWARDS CULINARY NARRATIVES
Canadian Whisky: The Portable Expert is published by McClelland & Stewart and distributed by Penguin Random House. It is available from most book shops and on-line book sellers.
The Dalmore Single Malt Scotch Combo Pack $79.99
Jack Daniel’s Sinatra Select Tennessee Whiskey 1.0 Liter $154.99
BRING YOUR BOOKSHELF TO LIFE WITH BALLANTINE’S 12 THIS CHRISTMAS
Ballantine’s, the No. 2 Scotch whisky in the world, has unveiled an innovative new gift pack for its Ballantine’s 12 Year Old expression, which will be available to the off-trade around the world throughout the festive season.
The new limited edition pack – which contains a bottle of Ballantine’s 12 – invites whisky enthusiasts to celebrate the authenticity and originality of traditionally printed books, mirroring the authenticity of the spirit that is housed inside.
Using slight variations of the iconic Ballantine’s blue, the new pack challenges customers to look closely and discover four hardback books nestled together on a bookshelf. Each book relates to the history of Ballantine’s 12, and text has been applied horizontally and vertically across the pack to enhance its realistic appearance and on-shelf appeal. The sides, rear and lid of the pack all contribute to its visual effect, while the overall finish and embossing of the spine adds a tactile experience.
To generate customer engagement, the limited edition can be brought to life in local markets via a series of dynamic marketing initiatives, including print and online advertising, social media campaigns and in-store displays.
Peter Moore, Global Brand Director for Ballantine’s commented: “This year, we have created a limited edition for Ballantine’s 12 that echoes the authenticity and originality of the whisky blend inside. The festive period is notoriously competitive and, with this innovative and eye-catching design, we are offering retailers an opportunity to achieve stand out on-shelf. We hope that whisky fans all over the world will enjoy this unique collectible”.
The gift packs, which have been designed for the 70cl and 75cl bottles, are available now from 28 markets around the world, including Portugal, Chile, Thailand and Sub-Sahara Africa. The creative design has already started winning awards for Ballantine’s 12, with a Gold Award recently achieved at The Canmaker Magazine ‘Cans of the Year’ Awards; internationally renowned for celebrating, promoting and rewarding the huge amount of innovative work that takes place within the metal packaging industry each year.
Notes:
About Ballantine’s
Ballantine’s is the No.1 Scotch whisky in Europe and the No. 2 Scotch whisky in the world with the range selling over 70 million bottles a year worldwide. Ballantine’s has won more than 130 trophies and medals at international competitions in the past 10 years for its outstanding quality, as a result of its unique richness of character and perfect balance. The range, from Ballantine’s Finest to the exclusive 40 Year Old, is the most extensive in the world of Scotch and is maintained by the latest in a tradition of Master Blenders that dates back to 1827.
About Chivas Brothers
Chivas Brothers is the Scotch whisky and premium gin business of Pernod Ricard – the world’s co-leader in wine and spirits. Chivas Brothers is the global leader in luxury Scotch whisky and premium gin. Its portfolio includes Chivas Regal, Ballantine’s, Beefeater, The Glenlivet, Royal Salute, Aberlour, Plymouth gin, Longmorn, Scapa, 100 Pipers, Clan Campbell, Something Special and Passport Scotch.
For further information please visit www.chivasbrothers.com
BALLANTINE’S FINEST IMPRESSES THIS CHRISTMAS WITH
NEW LIMITED EDITION GIFT PACKS
Ballantine’s, the No. 2 Scotch whisky in the world, has unveiled two new contemporary limited-edition designs for its Ballantine’s Finest gift packs, launched to drive brand awareness and create stand-out on-shelf in the off-trade this Christmas.
The two new designs – a gift zip pack and a gift tin, each containing a bottle of Ballantine’s Finest – will be available in key global markets, including Brazil, Russia, China, Poland and Spain, from December 2013.
The zip pack is expected to appeal to younger whisky drinkers, thanks to its contemporary design and novel form, using high density nylon material for a premium feel. The pack is unmistakeably Ballantine’s, with the brand’s iconic chevron label shape, its crest, and its renowned “B” signifier featuring prominently on the front of the pack.
Designed to be an evolution of the new, understated gift tin unveiled in 2012, the 2013 version uses a ribbon design to evoke the association with gifting and a wrap-around feature that also mirrors the back of the tin. Lined up, the design is guaranteed to create a strong merchandising display feature.
The release of the two new Ballantine’s Finest gift packs follow the October 2013 launch of Ballantine’s new global positioning, Stay True, Leave An Impression, which aims to continue the legacy of founder, George Ballantine, celebrating his own intrinsic values.
Peter Moore, Ballantine’s Global Brand Director commented: “Building on the enthusiasm we received for our new-look Finest gift packs in 2012, this year we have created two contemporary designs that we believe will appeal to modern Ballantine’s drinkers and that truly reflect the personality of the brand.
“Our aim is always to stay true to Ballantine’s heritage, whilst simultaneously reflecting its contemporary relevance, and we feel the new gift packs do exactly that. With the recent launch of our Stay True campaign, now is an exciting time for Ballantine’s and we’re confident that these innovative designs will reinforce our positioning, resonate with our existing customers, while also attracting new and younger consumers to the brand.”
Ballantine’s Stay True campaign is currently rolling out across South America, including in Mexico, Chile and Brazil, and southern and central Europe, with other markets globally rolling out throughout 2013 and into 2014.
Notes:
About Ballantine’s
Ballantine’s is the No.1 Scotch whisky in Europe and the No. 2 Scotch whisky in the world with the range selling over 70 million bottles a year worldwide. Ballantine’s has won more than 130 trophies and medals at international competitions in the past 10 years for its outstanding quality, as a result of its unique richness of character and perfect balance. The range, from Ballantine’s Finest to the exclusive 40 Year Old, is the most extensive in the world of Scotch and is maintained by the latest in a tradition of Master Blenders that dates back to 1827.
About Chivas Brothers
Chivas Brothers is the Scotch whisky and premium gin business of Pernod Ricard – the world’s co-leader in wine and spirits. Chivas Brothers is the global leader in luxury Scotch whisky and premium gin. Its portfolio includes Chivas Regal, Ballantine’s, Beefeater, The Glenlivet, Royal Salute, Aberlour, Plymouth gin, Longmorn, Scapa, 100 Pipers, Clan Campbell, Something Special and Passport Scotch.
For further information please visit www.chivasbrothers.com
