Whisky Live Toronto 2013 Leaves Sweet Aftertaste

Thursday, November 21^st, 2013 (Toronto) – The eighth annual Whisky Live in Toronto was a great success, with an increase in the number of visitors enjoying the event at its new location at The Westin Harbour Castle. This distinguished tasting event included a flavorful dinner buffet, live musical entertainment, educational master classes and the exclusive opportunity to sample a variety of international and local whiskies.

With more than thirty industry exhibitors, 1,400 consumers, press and industry guests sampled from more than 125 different expressions and gained an understanding of the whisky lifestyle. Via Allegro Restaurant treated guests to whisky and food pairings, demonstrating which whiskies are best paired with cheese and which are tastiest with chocolate. At their display, The Balvenie gave visitors the opportunity to experience first-hand what goes into making a whisky from grains to barrel, while master classes sold out with people interested in cultivating their whisky knowledge.

This year’s proudest moment was when Show Producer Dave Sweet presented a $2,000 cheque to Wounded Warriors Canada raised from the proceeds of admission tickets. Since its inception in 2006, Wounded Warriors has become the beneficiary of the nation’s empathy towards Canadian soldiers.  Be it corporations, celebrities or everyday citizens, Wounded Warriors is a success story borne out of a horrible tragedy that continues to support those in need.

“The Canadian whisky industry is a proud supporter of the Wounded Warriors endeavor,” says Sweet.  “Our modest contribution to this worthy cause is a result of both the attendees and all of the brands supporting and participating in Whisky Live to make this possible. We look forward to expanding our support and partnership with Wounded Warriors next year.”

This year’s event enjoyed sponsorships and partnerships with Whisky Magazine, The National Post, Whiskey Water, Zenan Glass, Celtic Life International Magazine and Scotland Magazine, in making it the largest Whisky Live Toronto in several years. Whisky Live Toronto 2014 is expanding the hall to accommodate the anticipated visitor growth and additional booths.  It returns to Toronto at the Westin’s sister property, the Sheraton Centre Toronto Hotel downtown on October 18, 2014.