THE NATION’S NO.1 WHISKY INVITES YOU TO MAKE SOMEONE FAMOUS THIS CHRISTMAS

The Famous Grouse has the perfect gift for whisky lovers this Christmas offering its customers the chance to create their own personalised label with every purchase of The Famous Grouse (70cl.)

Shoppers throughout the UK can log on to www.makesomeonefamous.com to create a unique bottle for friends, family and loved ones: collaborating with The Famous Grouse and its iconic label in the true spirit of the nation’s No.1 blend.

After purchasing a bottle of The Famous Grouse Finest (70cl), shoppers can visit the microsite and enter the barcode to redeem a free, personalised label – making someone special famous – a fantastic way to create a truly individual gift.

From the 20th November live label-making production pods enabling on-the-spot personalisation and sampling will be available in selected stores, including, Glasgow, Edinburgh, Newcastle, Bolton and London.

The Famous Grouse is a quality blend of the finest malt whiskies, married with exceptional grain whiskies for the smoothest possible taste. With its perfectly balanced flavours that provide a distinctively long and clean finish, the nation’s favourite whisky is perfect for sharing with friends this Christmas.

The Famous Grouse is available to buy from all major supermarkets and online www.thefamousgrouse.com priced £15.99

www.drinkaware.co.uk

NOTES

About Maxxium

• Maxxium UK Ltd is part of the global sales and distribution alliance between Beam Inc and Edrington.
• Its UK portfolio of premium brands includes: blended Scotch (The Famous Grouse, Teacher’s and Cutty Sark), malt whisky (Highland Park, Laphroaig, The Macallan, The Glenrothes and Ardmore), imported whiskey (Jim Beam, Maker’s Mark, Knob Creek, Canadian Club, Red Stag), cognac and brandy (Courvoisier and Fundador), sherry (Harveys), vodka (Stolichnaya), tequila (Sauza), rum (Brugal and Cruzan), liqueurs and specialities (Sourz, Bols liqueurs, Galliano, Vaccari, After Shock)

About The Famous Grouse (www.thefamousgrouse.com)
• The Famous Grouse is the no. 1 whisky in the UK and no. 4 blended whisky worldwide.
• The Famous Grouse is exported to over 100 countries.
• Created in 1896 by founder Matthew Gloag, it was originally called The Grouse Brand. The brand became so popular that on August 12th 1905 it was renamed The Famous Grouse.
• The Famous Grouse Experience is located at Scotland’s oldest working distillery – Glenturret. Originally established as a single malt distillery in 1775, today The Famous Grouse Experience is the most visited distillery in Scotland. (www.thefamousgrouse.com/experience)