ROYAL SALUTE CELEBRATES THE SPORT OF KINGS WITH LIMITED EDITION POLO BOTTLE 

Royal Salute, the world’s leading luxury Scotch whisky, is launching its first-ever World Polo Limited Edition in celebration of its shared values and intrinsic links with polo, the ‘sport of kings’.

The new offering, which contains a special batch of the legendary Royal Salute 21 Year Old, is expected to be highly sought-after by whisky collectors and connoisseurs around the world when it launches in markets and global travel retail from December.

The striking new bottle celebrates the international footprint of polo, featuring the names and locations of various Royal Salute World Polo events, including: The Royal Salute Polo Cup in Jeju, Korea; The Maharaja of Jodhpur Golden Jubilee Cup in Jodphur, India; The Royal Salute China Open in Bejing, China; and The Royal Salute Jubilee Cup in Greenwich, USA. A white “sporting stripe” emblazoned on the front of the gift box is an instantly recognisable design cue that further highlights the expression’s sporting links and provides strong on-shelf presence.

Neil Macdonald, Royal Salute Global Brand Director comments: “With the expansion of the Royal Salute World Polo Series and with Facundo Pieres, the world’s No.1 polo player joining the team as our global brand ambassador, Royal Salute’s links with polo are now stronger than ever. For that reason, we felt it was extremely fitting for us to mark Royal Salute’s relationship with this prestigious sport by launching this special Limited Edition.”

“We’re delighted to be able to offer Royal Salute fans across the world the opportunity to own this unique new batch of our prestigious 21 Year Old, which our Master Blender, Colin Scott, has crafted with the utmost care. We believe this new expression will be a real collectors’ item and will appeal to our loyal fans’ passionate connection to both the brand and its polo associations. It is a distinctive whisky that befits the traditions and values of Royal Salute; combining age and craftsmanship to create a Scotch whisky of finesse and rich complexity. These factors combined are guaranteed to create great interest across the globe this Christmas.”

Colin Scott, Master Blender for Royal Salute, continues: “Creating this whisky has been a great honour. It has immeasurable depth with rich aromas and scents of apples, ripe plums and creamy toffee with a hint of spiciness and a long, luxurious finish. It’s an exquisite taste, for an exquisite sport – a like-minded union with shared values.”

Royal Salute World Polo Limited Edition will be rolled out globally from December 2013 with a RRP of 150 $USD.

Notes:

About Royal Salute

Polo is a game of honour and respect, two values at the heart of Royal Salute. The greatest players are masters of their craft whose sublime horsemanship and respect for their mount allows them to play the noble sport according to the purity of its code. 

Royal Salute truly believes and takes pride in the values of integrity and honour; the whisky is laid down to mature for at least 21 years, the unique bottle is meticulously handcrafted from the finest hand-selected porcelain, ensuring that the utmost attention to detail is paid to every element during its creation. 

Royal Salute is a leading international supporter of polo, ‘the king of sports and the sport of kings’. Royal Salute World Polo is truly international with a presence in every major region globally:

• Argentina Campeonato Abierto De Polo Argentina, Beunos Aires
• Columbia Copa Uribe, Bogota, Columbia
• China Royal Salute China Open, Tang Polo Club,  Beijing
• India Royal Salute Maharaja of Jodhpur, Golden Jubilee Cup
• Italy Polo Gold Cup,  Cortina d’Ampezzo
• Korea Royal Salute Polo Club, Jeju Country Club, Jeju
• Singapore Japanese Cup, Singapore
• Spain Landrover International Tournament, Santa Maria Polo Club, Sotogrande
• UAE Royal Salute Nations Cup, Desert Palm Resort,  Dubai
• UK Westchester Cup, Guards Polo Club, Windsor, UK
• USA Royal Salute Jubilee Cup, Greenwich Polo Club, Connecticut 

About Chivas Brothers

Chivas Brothers is the Scotch whisky and premium gin business of Pernod Ricard – the world’s co-leader in wine and spirits. Chivas Brothers is the global leader in luxury Scotch whisky and premium gin. Its portfolio includes Chivas Regal, Ballantine’s, Beefeater, The Glenlivet, Royal Salute, Aberlour, Plymouth gin, Longmorn, Scapa, 100 Pipers, Clan Campbell, Something Special and Passport.

In July 2010 Chivas Brothers launched The Age Matters campaign to help consumers understand the importance of Scotch whisky age statements. 

For further information: visit: http://www.chivasbrothers.com/ and http://www.royalsalute.com/