Caring Chivas Brothers Employees Raise Charity Funds at the Double

Generous Chivas Brothers employees have had their charity fundraising efforts boosted by £33,000 in the last year thanks to the company’s doubling up scheme. This, in addition to the £47,000 employees raised themselves, totals £80,000 for good causes – a £10,000 increase on the amount raised last year. Beneficiaries included Macmillan Cancer Support, Cancer Research UK, Movember, Comic Relief, CHAS, Cystic Fibrosis Trust, The Prince’s Trust, NSPCC and several local charities.

Chivas Brothers employees can apply to have their fundraising efforts matched by up to £500 each year, and the grand total was raised by employees from across the company’s 28 UK sites – spanning from Orkney in the North to Plymouth in the South. They took part in fundraising activities including marathons, sponsored cycles and walks, moustache growing, party nights, zip-wires, Burns Supers, golf tournaments and more.

Vanessa Wright, Chivas Brothers’ Communications Director, said: “Every year our employees raise more and more money for good causes. We’re proud to support their incredible generosity and hope the doubling up scheme gives even more employees an incentive to raise as much as they can next year. These donations make a real difference to their recipients, from big national and international charities to small local ones.”

Notes

About Chivas Brothers:

Chivas Brothers is the Scotch whisky and premium gin business of Pernod Ricard – the world’s co-leader in wine and spirits. Chivas Brothers is the global leader in luxury Scotch whisky and premium gin. Its portfolio includes Chivas Regal, Ballantine’s, Beefeater Gin, The Glenlivet, Royal Salute, Aberlour, Plymouth Gin, Longmorn, Scapa, 100 Pipers, Clan Campbell, Something Special and Passport.

In July 2010 Chivas Brothers launched The Age Matters campaign to help consumers understand the importance of Scotch whisky age statements.