
ROYAL SALUTE CELEBRATES SUCCESSFUL SEASON OF WORLD POLO
2013 has seen another spectacular season of international polo with luxury Scotch whisky, Royal Salute, sponsoring some of the world’s most distinguished tournaments across four continents.
The season started in style in May with the Sentebale Royal Salute Polo Cup in Greenwich, USA, which attracted some of the world’s best players including His Royal Highness Prince Harry. The event was followed in August, by the prestigious Land Rover International Tournament in Sotogrande, Spain which saw world No.1 polo player and Royal Salute World Polo brand ambassador, Facundo Pieres, in attendance. The China Open took place at the end of September in Beijing, marking the end of an exciting polo season, which served to further consolidate Royal Salute’s links with the historic sport.
Royal Salute will continue its support for the illustrious game when the autumn season begins on 15th November at the Campeonato Abierto de Polo in Buenos Aires, Argentina, widely regarded to be the home of polo, with Facundo Pieres once again taking part.
Neil Macdonald, the Global Brand Director for Royal Salute, commented: “With our shared values of respect and honour, Royal Salute is immensely proud to support the international polo community with the World Polo series. We are delighted to be working with such as world-class player as Facundo Pieres, as he really embodies the essence of Royal Salute and the values the brand stands for. Our association with world polo is a natural fit and has helped us reach aficionados of luxury Scotch whisky around the world for the last seven years. We’re committed to supporting the international polo scene and we are looking forward to the start of the autumn season when we will have the honour of seeing our new ambassador, Facundo Pieres, play in a Royal Salute World Polo series for the first time in his home country. It promises to be a very special occasion.”
Royal Salute’s association with polo has contributed to the strong growth of the brand in recent years as whisky collectors around the world recognise the outstanding quality of its prestigious range of aged whiskies. The luxury Scotch whisky has seen particular success in Central and South America, India, Korea, Japan and the US with approximately 200,000 9 litre cases sold globally in the 12 months to June 2013.

NOTES
About Royal Salute
Royal Salute is the world’s leading luxury Scotch whisky, and begins where others end as only whiskies matured for at least 21 years are ever selected for Royal Salute blends. In 2012, Royal Salute became the first ever brand to be officially associated with the Royal Gun Salutes at the Tower of London, as part of a long term partnership with the independent charity Historic Royal Palaces.
Polo is a game of honour and respect, two values at the heart of Royal Salute. The greatest players are masters of their craft whose sublime horsemanship and respect for their mount allows them to play the noble sport according to the purity of its code.
Royal Salute truly believes and takes pride in the values of integrity and honour; the whisky is laid down to mature for at least 21 years, the unique bottle is meticulously handcrafted from the finest hand-selected porcelain, ensuring that the utmost attention to detail is paid to every element during its creation.
Royal Salute is a leading international supporter of polo, ‘the king of sports and the sport of kings’. Royal Salute World Polo is truly international with a presence in every major region globally:
• Argentina Campeonado Abierto de Polo, Palermo, Buenos Aires
• Australia Sydney Gold Cup, Sydney and Portsea Polo, Victoria
• Brazil Sentebale Royal Salute Polo Cup, São Paulo and Copa Ouro São José Polo, São Paulo
• China Royal Salute China Open, Beijing
• Colombia Copa Uribe, Bogota, Colombia
• India Royal Salute Maharaja of Jodhpur Golden Jubilee Cup, Jodphur
• Italy Polo Gold Cup, Cortina d’ Ampezzo
• Italy Trofeo Cita’ Di Milano
• South Korea Royal Salute Polo Cup, Jeju
• Singapore Japanese Cup, Singapore
• Spain Snow Polo, Baqueira, Lérida and Sotogrande, Cádiz
• UAE Royal Salute Nations Cup, Dubai
• USA Foundation Polo Challenge, Santa Barbara and Royal Salute Jubilee Cup, Greenwich, New York
• UK The Sentebale Polo Cup, Coworth Park, Westchester Cup at Guards Polo Club in Windsor Great Park, Kent & Curwen Polo Club, London, and Beaufort Polo Cup, Tetbury
About Chivas Brothers
Chivas Brothers is the Scotch whisky and premium gin business of Pernod Ricard – the world’s co-leader in wine and spirits. Chivas Brothers is the global leader in luxury Scotch whisky and premium gin. Its portfolio includes Chivas Regal, Ballantine’s, Beefeater, The Glenlivet, Royal Salute, Aberlour, Plymouth gin, Longmorn, Scapa, 100 Pipers, Clan Campbell, Something Special and Passport.
In July 2010 Chivas Brothers launched The Age Matters campaign to help consumers understand the importance of Scotch whisky age statements.
For further information please visit www.chivasbrothers.com