IRISH DISTILLERS REVEALS VISION FOR THE IRISH WHISKEY CATEGORY AT THE HOUSEWARMING
IRISH DISTILLERS REVEALS VISION FOR THE IRISH WHISKEY CATEGORY AT THE HOUSEWARMING
Irish Distillers Pernod Ricard – makers of Jameson Irish Whiskey – showcased a raft of new innovations that reaffirm the company’s commitment to the continued global growth of the Irish Whiskey category as it opened the doors of its Midleton Distillery in Co. Cork for The Housewarming last week
Irish Distillers unveiled an expansion of its famed Midleton Distillery as they showcased the new Garden Stillhouse. Demonstrating the importance it places on increasing understanding of the unique properties and provenance of the whiskeys made at the Midleton Distillery, the pioneering company also revealed its new Irish Whiskey Academy and an extensive Irish Whiskey Archive, which provides a thorough history of the Irish whiskey category.
The company also paid special tribute to former Master Distiller, Barry Crockett, who retired earlier this year after an impressive 47 years with the company, by revealing that the distillery’s old Stillhouse has been re-named the ‘Barry Crockett Stillhouse’ in his honour.
Guests were welcomed to the distillery for an afternoon of activities and festivities, including tastings of the company’s comprehensive range of whiskeys – led by members of the Irish Distillers’ production team, including new Master Distiller, Brian Nation, a demonstration from Ger Buckley, Master Cooper, a whiskey Trends Lab and many others. Further entertainment was provided with live music throughout the day and an artisanal food village showcasing the best of Irish food and craft. The event ended in the evening with the Jameson’s Barrelman’s Feast where guests were able to enjoy a variety of performances including a show from a traditional Irish band The Chieftains.
Anna Malmhake, Chairman and CEO of Irish Distillers Pernod Ricard, said: “We’re thrilled to have so many of our friends from across the world with us here at the Midleton Distillery for what has been a very special celebration of Jameson and all of our whiskeys and in particular, the contribution of the many great people who make Irish Distillers Pernod Ricard such an exciting, innovative and fun company to be part of.”
“We are delighted to reveal all the new elements that we have been working hard on here at the Midleton Distillery. We are hopeful that our new Irish Whiskey Academy and Archive will herald a new era of increased understanding of the provenance and quality of Irish Whiskey, which is something the whole team is passionate about, and we hope that it is what everyone who has joined us for the Housewarming takes away from the day.”
For further information about the day’s activities please contact: irishdistillers@rt-com.com
