Gold Rush for BUSHMILLS™ in 2013 spirit competitons 

eNTIRE rANGE WINS GOLD IN 2013

Each year, groups of whisky experts gather in sealed rooms around the globe, seeking to crown the world’s best whisk(e)y.

In 2013 their decisions have proven successful for one whiskey in particular – BUSHMILLS™ Irish Whiskey.

The whiskey, hailing from its namesake on the north coast of Ireland where it’s been made for centuries, has picked up 36 accolades already this year across its entire range, including 15 gold medals, from seven of the most respected awards bodies and experts in the world.

This includes, for the second year running, the much sought-after title of ‘Best Irish Whiskey’ for BUSHMILLS™ 21 Year Old Single Malt, from the prestigious San Francisco World Spirits Competition.

The rare whiskey, which is finished in a Madeira cask, was also named ‘Best Irish Single Malt Aged 21 Years and Over’ at the World Whiskies Awards, won gold for ‘Best Premium Whisky’ at the 2013 International Whisky Competition, and won a further two gold medals at the 2013 International Spirits Challenge and The Spirit Business Irish Whiskey Masters.

The awards underline an extraordinary year for the distillery, during which it has also hosted Bushmills Live – the world’s only music festival held in an Irish Whiskey distillery, featuring world-class artists Of Monsters and Men and Jake Bugg, among a host of others. 

Kate Glenn, Global Brand Director, BUSHMILLS™ Irish Whiskey, highlighted the importance of the international accolades: “We’ve been making whiskey at the Old Bushmills Distillery for centuries and the quality of our liquid is the foundation on which our success is built. So it’s fantastic to see these efforts recognised by the most respected experts and awards bodies in the world.”

“The quality of our liquid is one of the key aspects that has supported the phenomenal international success of BUSHMILLS™ Irish Whiskey. In 2012 alone sales saw double digit growth supported by distribution into new markets, our innovative marketing programme, our Bushmills Live festival and partnerships with global influencers such as Elijah Wood.”

Notes

• BUSHMILLS™      Irish Whiskey is handcrafted in small batches for a smooth taste at      Ireland’s oldest working whiskey distillery, in Co. Antrim, Northern      Ireland. The brand portfolio includes seven variants: BUSHMILLS, BLACK, BUSH, BUSHMILLS 10 Year Old Single Malt, BUSHMILLS 16 Year Old Single Malt, BUSHMILLS 21 Year Old Single      Malt, our anniversary edition, BUSHMILLS 1608 and BUSHMILLS Irish Honey Spirit      Drink which is available in selected markets only.
• Awards won by the BUSHMILLS range in 2013: 

About Diageo

Diageo is the world’s leading premium drinks business with an outstanding collection of beverage alcohol brands across spirits, wines and beer categories. These brands include Johnnie Walker, Crown Royal, JεB, Buchanan’s, Windsor and Bushmills whiskies, Smirnoff, Cîroc and Ketel One vodkas, Baileys, Captain Morgan, Tanqueray and Guinness.

Diageo is a global company, with its products sold in more than 180 countries around the world. The company is listed on both the New York Stock Exchange (DEO) and the London Stock Exchange (DGE). For more information about Diageo, its people and its brands, visit www.diageo.com. For Diageo’s global resource that promotes responsible drinking through the sharing of best practice tools, information and initiatives, visit www.DRINKiQ.com.

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