THE MACALLAN TEES UP FOR RWBO GOLF SPONSORSHIP

Luxury single malt whisky brand The Macallan, distributed by Maxxium UK, is teeing up for its summer partnership with one of the country’s top sporting highlights of 2013, the Ricoh Women’s British Open.

The Macallan has invested in a bespoke sponsorship package at the event which is one of the world’s four major ladies’ golf tournaments.  The brand’s presence at the Open will include on screen advertising, branding throughout the course and in the official program.

This year the RWBO will be held for four days from 1 – 4 August at St Andrew’s legendary Old Course and will welcome top golfers from around the world.

Marketing Director at Maxxium UK, Peter Sandstrom commented: “This is the first time The Macallan has sponsored the Ricoh Women’s British Open. As a sponsorship partner we are able to engage both with fans of malt whisky and newcomers alike.  This also gives us the opportunity to introduce our exciting new range The Macallan 1824 Series, comprising of Gold, Amber, Sienna and Ruby, which is being introduced in a number of bars in and around the St Andrew’s area for consumers to trial.

“The event has grown in stature year on year and we are very much looking forward to being part of what is set to be an exciting Open, here in Scotland. “

Ross Hallett, IMG Tournament Director, said: “We are delighted to welcome The Macallan as a new tournament partner here at St Andrews. Like the Ricoh Women’s British Open, The Macallan brand is steeped in history and relished by the discerning connoisseur. We think it will be a very successful relationship for all concerned.”

ABOUT THE MACALLAN

Founded in 1824 in the heart of Speyside, The Macallan was one of the first distilleries in Scotland to be legally licensed. Since then it has built a reputation as one of the world’s leading single malt whiskies.  The creation of The Macallan draws on the vital contributing influences of Spain, North America and Scotland, and of their respective natural raw materials, combined with traditional methods and craftsmanship. From its founding, through the subsequent owners of The Macallan distillery in the nineteenth and twentieth centuries and into the present century, The Macallan has been recognised for its outstanding quality above all else. Today this remains the foundation for the worldwide fame of The Macallan and is such that it is truly “The Last Word” in luxury and at the heart of those special moments brought alive over a glass of The Macallan.

ABOUT THE RICOH WOMEN’S BRITISH OPEN

The Ricoh Women’s British Open was founded by the Ladies’ Golf Union in 1976 and is staged in conjunction with IMG, the world’s largest sports marketing company. The event has been co-sanctioned by the LPGA and LET since 1994 and gained Major status in 2001.