NEW LIMITED EDITION FOR CHIVAS 12 AS ART OF HOSTING SERIES CONTINUES – Scotch Whisky News
NEW LIMITED EDITION FOR CHIVAS 12 AS ART OF HOSTING SERIES CONTINUES
Following the successful launch of its ‘Art of Hosting’ series in 2012, Chivas, the world’s first luxury Scotch whisky, has launched a new limited edition for its best-selling Chivas 12 expression, exclusively for the off-trade.
This new release sees Chivas continuing to support its customers’ efforts to meet the demand for imaginative home entertaining products with an eye-catching new design and an exclusive gift of six leather coasters included in each pack.
Targeted at Chivas 12’s core audience of ‘Modern Gentlemen’, the new limited edition features a striking black and red look, which aims to increase stand-out on shelf. The pack design also incorporates words used in social occasions in many different languages, giving a sense of interaction and conversation while further expressing Chivas’ credentials as a brand that brings friends together.
The release of this limited edition will be supported with a range of marketing initiatives including a new advertising campaign, featuring the strapline ‘Found at the World’s Best Parties’ and an exclusive free app available from iTunes, Chivas MASHTUN, which has been created featuring a series of interactive games that consumers can play as a group during a party.
The new Art of Hosting limited edition gift pack and Chivas MASHTUN app are available now around the world. http://www.chivas.com/
Notes:
About Chivas Regal
Chivas Regal is a truly global brand, selling 4.9 million 9L cases annually in more than 150 countries across Europe, Asia Pacific and Americas. The Chivas Regal range is the epitome of style, substance and exclusivity and includes Chivas Regal 12, 18 and 25 Year Old.
About Chivas Brothers
Chivas Brothers is the Scotch whisky and premium gin business of Pernod Ricard – the world’s co-leader in wine and spirits. Chivas Brothers is the global leader in luxury Scotch whisky and premium gin. Its portfolio includes Chivas Regal, Ballantine’s, Beefeater gin, The Glenlivet, Royal Salute, Aberlour, Plymouth gin, Longmorn, Scapa, 100 Pipers, Clan Campbell, Something Special and Passport.
In July 2010 Chivas Brothers launched The Age Matters campaign to help consumers understand the importance of Scotch whisky age statements.
For further information please visit http://www.chivasbrothers.com/






















