Angels Whisky Club INTERVIEW by Paul McLean – Irish Whiskey News
Angels whisky club INTERVIEW by Paul McLean.
Jennifer Graham, Brand Ambassador, Kilbeggan Irish Whiskey
Hi again Jennifer, your help in Victoria, Vancouver Island at the whisky festival prompted me to ask you more questions!
What first got you interested in whiskey? John Teeling – the founder of Cooley Distillery was a lecturer at my University in Ireland. He is a very well respected businessman in Ireland and I became very aware of his successful whiskey ventures with Cooley. His whiskeys are the most authentic Irish that you can get – Cooley was an independent distillery at the time and family owned. I wanted to work with an authentic Irish brand and always had a palate for whiskey from tasting my dad’s over the years.
What exactly does a whiskey Ambassador do? My job is to develop the Kilbeggan and Cooley portfolio brand in San Francisco and the Bay area but also in other US states when I join forces with the other US Kilbeggan BA’s to do “market blitzes”. I am in charge of creating a connection between Kilbeggan and consumers, bar managers and the whiskey industry in San Francisco. This involves conducting whiskey tastings, master classes, promotions, organizing sponsorship opportunities, managing whiskey festivals such as Whiskies of the World, Whiskey Fest, Craft Spirits Carnival. I work with the brand team in Chicago where we plan how brand positioning etc. It’s an exciting role.
How did you become a whiskey Ambassador? There is an Irish graduate programme (Export Orientation Programme – EOP) whereby the Irish government links up Irish graduates with small Irish companies wanting to increase their exports and larger companies with authentic Irish brands. When I saw Cooley Distillery on that list I applied for the programme and made it clear who I wanted to work for. I was first based in Stockholm, Sweden before moving to San Francisco.
Are you happy living/working in USA for an Irish whiskey company? what is that like? It is a truly unique experience. I actually did an interview for an Irish newspaper recently on “dream jobs” – I guess that kind of sums it up. I won the jackpot being sent to San Francisco! You just get to meet so many people while working with an Irish product that is extremely authentic.
Why did you choose Kilbeggan? or did they choose you? I chose them and made my case for why they should choose me too! and … have you been to Kilbeggan and/or Cooley? what was your opinion? I have spent lots of time in both distilleries. Kilbeggan is so rustic and old. It’s the only distillery in Ireland where you can see the whole whiskey making process from start to finish. You can stick you head right into the mash tons. We spent time working there before we were sent to the US. My job was to dig out the mash tons in my wellington boots! I can’t imagine many distilleries that would allow that kind of hands-on experience.
Being a young female in the whisky industry must be a challenge. How do you find the industry reacts to you? It’s funny. I used to walk into a room to do a master class & people would look to see who was walking after me, as if
a 20-something girl couldn’t know much about whiskey & clearly the “real” BA would be following me out. After 5 minutes of me talking they realize that a 20-something girl not only knows a lot about whiskey but often knows more than they do! People try to catch me out by asking advanced whiskey knowledge questions & by the time I’m done with the answer they don’t even know what question to ask next…it makes a lot of people (especially men) go quiet!
What skills and qualities do you need to become an Ambassador? You have to have marketing or sales experience, be organized, autonomous, motivated and genuinely friendly. You do have to be assertive and confident too.
What’s the best part of your job? Travel! I’ve been to LA, Miami, Boston, Chicago, New York, Philly, Indiana, Baltimore and Victoria, Canada….all in the last 12 months.
Do you have any views on finishing? Port, Sherry etc. In fact, do you have a favourite finish (mine is sherry)? My favourite finish the Madeira because I have a sweet tooth and love the apricot, marzipan notes.
You knew this was coming next; what is your favourite whisk(e)y? I don’t have a 100% favourite but Tyrconnell Madeira, Greenore & Kilbeggan would be the top 3. I’m not a very smoky person but if I had to chose it would be the
Connemara 12 YO.
and … do you tend to collect bottles at home? I do tend to collect bottles – that’s another perk to my job. People give you bottles pretty regularly.
Apart from our membership (of course) is there anyone in the whisky world you wish to meet? Past or present. Is it too obvious to say Jim Murray?! I always miss him at events! (Paul’s note; lucky girl!)
And what about your private life? Any other interest apart from whisky? Well – jumped out of plane last week…for the third time! I guess that tells a lot about me.
Many thanks for being honest and putting up with all of my questions, do you have a parting shot?
Toast:
Here’s to Irish whiskey,
A craft well understood,
In Kilbeggan it’s not just in the jar,
It’s also in their blood.
Paul’ Many thanks Jennifer, it was grand meeting you in Canada (of all places!) and aye we did book our group into the distillery for this coming September. Let me know when you come to Scotland, we can meet up for a few drams!
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