FANS ENCOURAGED TO SHARE THEIR FAVOURITE SONGS WITH LAUNCH OF BALLANTINE’S SOUNDTRACK OF YOU COMPETITION
In celebration of its new Finest bottle Ballantine’s, the No. 1 whisky in Europe, has partnered with legendary British DJ Pete Tong to launch Ballantine’s Soundtrack of You; a global competition inviting people around the world to tell their life stories through music, submitting and sharing a soundtrack of their lives.
The new Ballantine’s Finest bottle reflects the essence, personality and life story of its founder, George Ballantine. Recognising that music is a universal passion and that the music we make, listen to and share is the ultimate expression of who we are as individuals, Ballantine’s is asking people around the world to share a playlist of five songs best representing their own personality and life story.
The competition, which launches today [5th August 2013] and runs until 13th September 2013, invites participants to submit their personal soundtracks at http://apps.facebook.com/soundtrackofyou . The people with the most popular playlists, as voted for by Facebook fans, will win the chance to see Pete Tong perform live at an exclusive, one-off Ballantine’s event in Edinburgh, Scotland this October.
The search for people’s favourite soundtracks begins with a teaser film featuring Pete Tong detailing the songs which feature in his own personal soundtrack, which includes surprising song choices from the likes of James Brown and Led Zeppelin. His number one song is a unique choice and is revealed only by following a link at the end of the film, which then allows the song to be displayed.
You can view the film of Pete Tong discussing the soundtrack of his life here: http://youtu.be/w322QvEOQIQ
Ballantine’s Master Blender Sandy Hyslop has also created his own playlist, featuring some unexpected choices. Sandy’s own playlist will be revealed during the course of the competition, so visit the competition page or Ballantine’s global Facebook page, https://www.facebook.com/ballantines, to find out more.
Jenny Shipton, Ballantine’s Global Senior Marketing Manager, comments: “Ballantine’s Soundtrack of You celebrates the profound effect that music has on people’s lives and allows our fans to leave an impression by sharing their very own life soundtrack. We are very fortunate to be working with such an established DJ as Pete Tong for the competition, who really enjoyed going through his record collection to find the five songs that he felt best represented who he is. We’re now looking forward to seeing which songs feature in the playlists submitted by our fans from around the world.”
Pete Tong comments: “Music is the ultimate form of self-expression for most people and no matter where I am in the world, I love to see how passionate people are about music. It’s been a real challenge to come up with just five songs that make up the soundtrack of my life, but also a really incredible opportunity to go back through my records and listen to songs that evoke memories from key moments throughout the years.”
“My choice of songs may be slightly surprising to some, but it shows how diverse my inspirations have been. I’m looking forward to seeing what people choose as their own personal soundtracks and to celebrating the climax of this competition at the Ballantine’s event in Edinburgh.”
To further inspire fans and appeal to customers in Latin America, Ballantine’s has also enlisted the help of global rising star DJ and Producer duo, Heatbeat, who are from Argentina. Heatbeat will join the line up in Edinburgh and have also created a film talking about the eclectic song choices which best represents them. Fans are being urged to enter their playlists via Facebook and to enjoy and share their favourite playlists with their friends, so as to be in with the chance to see Pete Tong and Heatbeat perform live in October.
You can view watch the video of Heatbeat here: http://youtu.be/at2whwTUX-o
Ballantine’s Soundtrack of You is the latest consumer activation under the brand’s hugely successful global marketing platform, ‘Leave an Impression’, which launched in 2007. Create and share your own playlist by visiting http://apps.facebook.com/soundtrackofyou.
Notes:
The Ballantine’s Soundtrack of You competition opens on 5 August 2013 and closes on 13 September 2013. Entrants will be asked to submit a playlist consisting of five songs via a Facebook App, which can be found at apps.facebook.com/soundtrackofyou. Each playlist will be subject to a public vote, with the winner declared as the person with the highest number of votes for a single playlist at the end of the competition.
The prize includes flights and two nights’ accommodation for one winner and a friend to travel to Edinburgh, Scotland, and to attend the Ballantine’s Soundtrack of You event on 16 October 2013, at which Pete Tong and Heatbeat will be playing.*
* Full Terms and Conditions apply; please see the competition for further details.
About Ballantine’s
Ballantine’s is the No 2 ultra-premium Scotch whisky in Asia, No 1 Scotch whisky in Europe and the range sells over 70 million bottles a year worldwide. Ballantine’s has won more than 120 trophies and medals at international competitions in the past 10 years for quality, as a result of its unique richness of character and perfect balance. The range, from Ballantine’s Finest to the exclusive 40 Year Old, is the most extensive in the world of Scotch and is maintained by the latest in a tradition of Master Blenders that dates back to 1827.
About Chivas Brothers
Chivas Brothers is the Scotch whisky and premium gin business of Pernod Ricard – the world’s co-leader in wine and spirits. Chivas Brothers is the global leader in luxury Scotch whisky and premium gin. Its portfolio includes Chivas Regal, Ballantine’s, Beefeater, The Glenlivet, Royal Salute, Aberlour, Plymouth gin, Longmorn, Scapa, 100 Pipers, Clan Campbell, Something Special and Passport Scotch.
In July 2010 Chivas Brothers launched The Age Matters campaign to help consumers understand the importance of Scotch whisky age statements.
For further information please visit www.chivasbrothers.com
