Whisky Live Shanghai Back for its 5^th Year 

China’s largest annual whisky festival is back for its fifth year with a record-breaking number of brands and a star line-up of international whisky icons making their China debut. This year’s show takes place from Friday 23-Saturday 24 August at the five-star Le Royal Meridien Hotel on Nanjing Road East.

Fourty-four deluxe blends and ultra-premium Single Malts, more than ever before, will showcase alongside VIP workshops from Martine Nouet, one of the world’s top whisky experts. Other exclusive experiences/ appearances will be announced nearer the time.

“We are extremely proud to be celebrating our fifth anniversary of Whisky Live in Mainland China. Since the launch of the show by the First Minister of Scotland in 2009 we have seen many changes that has seen the whisky category grow in size and stature,’ says Stephen Notman, show director. ‘Of course there have been challenges on the way but we are once again proud to be introducing new brands for the very first time into China along with established favourites.’

This year’s show welcomes leading whisky and food commentator Martine Nouet on her first trip to China. Nicknamed “La Reine de L’Alambic” (the Queen of Stills), Nouet will be pairing fresh Scottish seafood in the Whisky and Food Experience. (Check WhiskyLIVE’s Weibo page for exclusive announcements and industry news.)

With the highly anticipated launch of the Stephen Notman Gold Signature Awards, China’s first bilingual whisky rating system, announcing the very best whiskies legally available in Mainland China. The team also delighted to announce the involvement of Chinese manga artist Zhang Xiao Bai who has designed the label of a 5^th Anniversary Limited Edition bottle.

As ever, Whisky Live aims to provide novices and industry experts alike with a fully interactive, luxurious experience. Guests will have the chance to attend educational workshops and free tastings, hosted by fully trained brand ambassadors. Newcomers to this year include luxury Scottish seafood purveyors Loch Fyne, plus a number of premium whiskies.

Notes:

1)     For more information, exclusives and to arrange interviews, please contact Press Officer

Charlotte Middlehurst on +86 156 1814 3200, email charlotte@whiskylivechina.com.

2)     Whisky Live is the world’s premier whisky tasting and sampling show, taking place in 17 countries from London to Tokyo, Paris to Taipei.

3)     Stephen Notman is one of the youngest recipients ever of The Keepers of the Quaich award. He is Managing Director of Whisky Live Shanghai and Taipei, Chief Whisky Advisor for Global Spirit Merchants and Whisky Sommelier at the Waldorf Astoria.

Stephen Notman

4)     Whisky Live 2013 will be held at the Le Royal Meridien Hotel, 789 Nanjing Dong Lu, near Xizang Lu, Huangpu District, Shanghai, on August 23 and 24. Tickets: Consumers 150RMB, VIPs 1,000RMB (ticket includes 5^th anniversary limited edition bottling of 15 Year Old Single Cask Arran) 2013

www.whiskylivechina.com