Success across the Board for Chivas Brothers’ Scotch Whiskies at the International Spirits Challenge

Chivas Brothers, the global leader in luxury Scotch whisky, received two Trophies – the highest accolade – at the International Spirits Challenge (ISC) awards ceremony which took place at the Honourable Artillery Company in London, last night.

Chivas 18, the No. 1 ultra-premium Scotch whisky in the world, picked up the coveted Scotch Whisky Blended Trophy– (under 21 years), after being selected from 401 entries.

The Glenlivet Alpha limited edition, which was launched earlier this year, triumphed with the stylish black opaque bottle impressing an expert panel of judges to receive the Best New Design & PackagingTrophy. The Glenlivet, with its signature smoothness and floral, fruity profile, also received seven gold medals at the tasting challenge.

This year’s competition was remarkable for Chivas Brothers, which scooped a grand total of 32 medals across the entire portfolio. 14 gold medals were awarded to its whisky expressions alone, highlighting once again the consistent quality of its brands.

Ballantine’s Finest, 17 Year Old and 30 Year Old expressions were also awarded gold medals, while Royal Salute, the world’s leading luxury Scotch whisky, was equally recognised for its 21 Year Old.

Laurent Lacassagne, Chairman and CEO of Chivas Brothers, comments: “We are honoured to be recognised so widely for our premium Scotch whiskies. The Trophies awarded to Chivas 18 and The Glenlivet Alpha and the numerous medals received across the portfolio demonstrate the continuing success of our brands – from the quality of our expressions to our dynamic innovation. We are proud to receive such acknowledgement from the internationally renowned and rigorous judging panel at the International Spirits Challenge”.

The Chivas Brothers gin portfolio continued to demonstrate its high quality after receiving a gold medal for Beefeater Dry and a gold medal for its new ultra-premium expression Beefeater Burrough’s Reserve in the Design and Packaging category.

Now in its 18th year, the ISC promotes outstanding quality spirits from across the globe. Over 1,000 entries were drawn this year from nearly 70 countries and rigorously judged for quality by a panel of independent experts.

FULL RESULTS

International Spirits Challenge

Scotch Whisky Trophy

Chivas 18

Design and Packaging Trophy

The Glenlivet Alpha

Gold

The Glenlivet 18 YO

The Glenlivet XXV

The Glenlivet 21 YO

The Glenlivet 15 yO French Oak Reserve

The Glenlivet 12 YO

The Glenlivet Nadura 16 YO

The Glenlivet Master Distiller’s Reserve

Aberlour 12 YO DCM

Royal Salute 21 YO

Ballantine’s Finest Ballantine’s 17 YO

Ballantines 30 YO

Chivas 18 Beefeater

Notes:

ABOUT CHIVAS BROTHERS Chivas Brothers is the Scotch whisky and premium gin business of Pernod Ricard – the world’s co-leader in wine and spirits. Chivas Brothers is the global leader in luxury Scotch whisky and premium gin. Its portfolio includes Chivas Regal, Ballantine’s, Beefeater Gin, The Glenlivet, Royal Salute, Aberlour, Plymouth Gin, Longmorn, Scapa, 100 Pipers, Clan Campbell, Something Special and Passport. In July 2010, Chivas Brothers launched The Age Matters campaign to help consumers understand the importance of Scotch whisky age statements.

In July 2010 Chivas Brothers launched The Age Matters campaign to help consumers understand the importance of Scotch whisky age statements.

Photo caption The Glenlivet’s International Marketing Manager Clarisse Daniels accompanied by the Nude Brand Creation’s team receive the trophy from Christian Davis and Paul Foulkes-Arellano.